Did you see that commercial where the mom wakes up her kid to go school supply shopping, the kid rolls over, groans at him mom, hits two buttons on an iPad and goes back to bed?
I’m not sure if it’s ever going to be that easy to buy golf equipment, but the wheels are turning in that general direction.
Last month we wrote about the debut of TrueGolfFit.com – a venture by MyGolfSpy’s Adam Beach and Tony Covey to bring you the world’s first true personalized online golf fitting engine. If you haven’t tried it yet, you simply give the website some basic information about your golf swing, and it filters through tens of thousands of real golfer test swings in its database to find one that matches yours. It will then tell you which two drivers will perform best for you.
Deceptively simple if you’re sitting in front of the computer, but behind the scenes, there’s a metric crap-ton of data and some heavy-duty algorithms to sort it all out.
U-TRY B4 U-BUY
“Trial remains the largest hurdle to consumers buying products online,” says Global Golf VP Doug Smith. “We introduced U-try to overcome the inability to touch, feel and trial product before purchasing Golfers can try brand new clubs of their choosing, on their schedule, on their own course for 14 days.”
U-try is also deceptively simple: for $25 you can demo a brand-new driver of your choosing ($100 for an iron set) for up to two weeks. If you like it, keep it, and your demo fee gets applied to the purchase price. If you don’t like it, send it back.
“Golfers aren’t getting a used ‘demo’ club to try. It’s brand, spanking new out of our inventory,” says Smith. “Shipping back and forth is free. If you don’t want that club but want to buy a different club, you’ll get a code allowing you to apply that trial fee toward that purchase.”
Over 4,000 golfers have given U-try a try since its introduction six months ago. Smith won’t say how many demos have turned into sales but does say the sales generated through the program have been significant enough to expand the program going forward.
“We belive it represents a new trend in how clubs are bought and sold online,” he says. “Why would you want to buy a new club online with trying it first, on your own course for two weeks with essentially zero risk?”
This one’s kind of a doozy, so make sure you read carefully. We’re looking for FOUR avid golfers for a three-part test-and-review.
Our test group will first go through the TruFitGolf driver fitting process to select their Best Fit and 2nd choice driver. Then, using Global Golf’s U-try program, you’ll pick one of the recommendations and get to demo it for two weeks. Oh, and you’ll get to keep the driver once you’re done. You’ll be reviewing the TrueGolfFit experience, the U-try experience and, ultimately, the driver itself and how it fits your game.
“TrueGolfFit helps golfers understand the specific clubs most suited to their games,” says Smith. “U-try is the perfect complement to TrueGolfFit by allowing golfers to confirm the online fitting by taking the clubs out onto the proving grounds of their local course, with virtually no risk.”
This review opportunity is open to any avid golfer in the U.S.
How To Apply
All of MyGolfSpy’s Community reviews require a serious commitment on the part of the reviewer. You will need to be motivated, detail oriented and savvy with online forums, so please make sure you read the following instructions carefully and apply in the proper place.
Our member reviews are published in our Community Forum (click here to check them out). Writing a thorough, detailed and honest review is a lot of work – you’ll be writing detailed reviews of your two-month-plus journey, as well as participating in the MyGolfSpy Community Forum itself to answer questions and discuss product performance with other golfers.
That means to be a potential reviewer you must be a registered member of the MyGolfSpy Community Forum, where you’ll find nearly 70,000 like-minded golfers from all over the world anxious to talk about golf equipment.
To apply to be a part of this unique opportunity to review the TrueGolfFit.com fitting program, Global Golf’s U-try demo program and the driver TrueGolfFit selected for you, here’s what you have to do:
– Second, apply ONLY in the Official TrueGolfFit.com & Global Golf U-try Demo Program Application thread in the MyGolfSpy Forum (click here).
We’ll be announcing our testers next week, so be sure to check the MyGolfSpy Community Forum to see if you’ve been selected.