adidas Celebrates the 50th Anniversary of the Superstar

• adidas is launching a new golf version of the Superstar in honor of the iconic shoe’s 50th anniversary
• Available in limited supply for $130 on Aug. 17

I remember growing up as a kid in England and wanting everything adidas. As I’ve matured (not much), I still want those famous 3 strips but for multiple reasons. Whether its clothing, accessories, or shoes, they are fashionable, practical and comfortable which ever way you look at it.

Superstar Began as a Basketball Shoe

Fifty years ago, adidas introduced the Superstar as the first low-top basketball shoe to feature an all-leather upper and now characteristic all-rubber toe. It caught the attention of Kareem Abdul-Jabbar (or so my American wife tells me) and subsequently took over the NBA. From there, its popularity quickly spread into all corners of not just the U.S., but the world. In celebration of the shoe’s 50th anniversary, adidas is unveiling a limited-edition version of the Superstar that’s built for golf. With the addition of the Superstar to its golf lineup, adidas is bridging the gap between a historic game and modern style.

Pushing the Boundaries

adidas has always pushed the boundaries in an effort to marry lifestyle looks with performance. The Superstar didn’t begin as a lifestyle shoe but, as many basketball shoes do, has bled into all facets of style and sport. Now, for a limited time only, the classic design is infused with golf-specific detailing. Although the design is an ode to the original, adidas, which has owned the golf shoe space as of late, has ensured performance is not compromised.

The Superstar has a full-grain waterproof leather upper and still includes the classic attributes that make the Superstar memorable. Of course, I’m talking about their trademark rubber shell, the familiar three stripes in the mid-foot and gold Superstar foil lettering. While maintaining these staple features, adidas has strategically placed six cleats along with secondary lugs on the sole to ensure you don’t lose any traction or stability during your swing. Trust me when I say this: adidas knows what they are talking about when it comes to golf shoes.

Masun Denison has been the Global Footwear Director at adidas for seven years. “The Superstar is a timeless piece of footwear that’s recognized and worn by people all over the world,” he says. “It’s always stood for those that are eager to push boundaries as well as stand out from the crowd and we wanted to bring that style and mentality to the course.” 

adidas Superstar Pricing and Availability

Starting August 17, this limited-edition footwear will be at retail for $130.

To grab yours today, click me.