Callaway Announces Many Epic Things
News

Callaway Announces Many Epic Things

Callaway Announces Many Epic Things

Today is the day we’ve all, well, at least some of us, have been waiting for. Callaway’s Epic Metalwood lineup is official. It’s go time.

There won’t be a lot of gray area on this one. The Epic Driver will either prove to be the greatest performance breakthrough since the USGA put a limit on CT, or it will be the single biggest disappointment in recent memory.

Forget nuance; it’s Epic performance or Epic fail.

Unfortunately, we can’t yet give you any real indication of which it is.

The matter of fact reality is that Callaway chose to go in a different direction with respect to the media outlets it provided with early access to information and product samples. This isn’t a unique situation. I don’t think it’s any secret that with increasing regularity, manufacturers are choosing to disseminate information via media partners (I despise that phrase) that can be counted on to stay on message.

Call it a business decision.

As you know, Callaway has declined to send Epic samples for Most Wanted Testing. The official reason stems around Epic as a fitting platform, rather than a run of the mill, off-the-rack offering. For whatever it’s worth, this isn’t much different than the reason PXG gave us for not participating as well.

The result is that we will have to wait to try Epic just like you. Regardless, the Epic line will be included in Most Wanted Testing (which will begin as soon as we can get them). So, until we can give the line a proper test, here are the significant bits from the Callaway press kit.

Great Big Bertha Epic Driver

epic-hero

“Any golfer seeking an extraordinarily long, accurate and easy-to-launch driver, from scratch players to high handicappers should find more speed, distance, and accuracy with GBB Epic.”

Jailbreak Technology – The reason for all of the hype, Callaway claims Jailbreak fundamentally changes the way the head and face behave at impact. At the heart of Jailbreak are two parallel 3-gram titanium bars that directly connect the crown and the sole.

The bars reduce the amount of crown and sole deflection which allows the face to take on more of the load at impact. As you’d expect, the result is more ball speed across a larger portion of the face.

Callaway is putting the number at 2 MPH, which while substantial, is a bit less than some of the early numbers we’ve seen kicked around. Just yesterday, somebody claimed Rory McIlroy picked up 8MPH. Now that’s insane.

epic-tech

Exo-cage with Triaxial Carbon Crown – First seen in the Big Bertha Fusion driver, Exo-cage construction trickles up the line while serving the same purpose; saving weight. Callaway is putting the weight of the crown at 9.7g and the carbon fiber sole panels at 5.8g.

Increased Shot Shape Control – Callaway’s adjustable perimeter weighting provides greater shape correction due to a redesigned track and a heavier (now 17g) sliding weight. Callaway is claiming 21 yards of change, which is a 22% increase over the Great Big Bertha.

Speed-Step Crown – I think I’m supposed to mention Boeing here. You know the story, aerodynamic features on the crown reduce club drag and increase head speed.

Of the two new Epic drivers, this will likely launch higher and be more forgiving than Sub Zero.

Great Big Bertha Epic Sub Zero

sub-zero-hero2

Callaway is describing Epic Sub Zero as a true paradigm shift; a contention I’m fairly certain we can’t quantify on a launch monitor. Regardless, the story is a powerful, low-spinning, Tour-level driver that’s also incredibly forgiving. Don’t let the Tour thing scare you; Callaway believes a wide-range of players will want to play Sub Zero.

As you’d expect, there’s plenty of overlap with the standard Epic Driver. Epic Sub Zero offers Jailbreak Technology, Exo-cage/Triaxial crown construction (10g crown, 7.4g sole panels), and unlike the previous Sub-Zero, a speed-step crown, which as you may have heard, was developed in partnership with Boeing.

sub-zero-crown

Sub Zero does away with the weight track and instead leverages swappable weights (12g and 2g) to adjust spin rates. Robot testing puts the number at 200 RPM. Your actual mileage may vary.

Most intriguing perhaps is that Callaway is touting the forgiveness of the MOI (calling it its most forgiving Tour-level driver ever), and has uncharacteristically given us enough info to come up with some reasonable estimates about where it fits.

The numbers Callaway is tossing around are 43% higher than Big Bertha 816 (based on CAD measurements) and 22% higher than the TaylorMade M1. If we assume M1 in the neutral position, that would put the comparative forgiveness of the Sub Zero in the general ballpark of the PING G LSTec. That’s solid company.

The total package makes for an intriguing driver, which, quite honestly, I can’t wait to get my hands on.

sub-zero-face

Pricing and Availability

Callaway Great Big Bertha Epic Drivers will retail for $499. Retail availability begins 1/27/2017.

Stock Shafts include:

  • Diamana Greenboard (45g)
  • HZRDUS (56g)
  • Fujikura Pro (63g)
  • Aldila Rogue MAX (70g)

GBB Epic Fairway

epic-fw

Let’s cut right to the chase; the Epic fairway doesn’t offer Jailbreak technology. Who else is disappointed?

The big selling point is the inclusion of a triaxial carbon crown (5.8g), which reduces crown weight by 78% compared to steel. As per usual, that extra weight is strategically reallocated low and back in the head. Easy to hit and plenty forgiving. You know the drill.

Distance increases (whatever they may be) can be attributed to the fourth-generation Hyper Speed Face Cup, and the Epic Fairway’s Speed-Step crown.

Loft options are expansive, ranging from a 14° strong 3-Wood to a 20.5° Heavenwood (It’s back!).

GBB Epic Sub Zero Fairway

sub-zero-fw

As with the drivers, there’s plenty of carryover technology between the standard and Sub Zero models. The Sub Zero features a Triaxial carbon fiber crown, a Hyper Speed Face Cup, and a Speed Step crown.

Your Sub Zero bonus feature is the inclusion of interchangeable weights (22g and 3g), which can be swapped to alter launch conditions. For those of you who like numbers, Callaway is putting your spin change at 250 RPM, but again, individual mileage will vary.

While we don’t know how low, with the weight in the forward position, Sub Zero offers the lowest center of gravity of any Callaway fairway wood currently on the market.

Pricing and Availability

Callaway Big Bertha Epic and Big Bertha Epic Sub Zero fairways will retail for $279. Availability begins 1/27/2017.

Stock shaft options in the standard model include Project X HZRDUS, Fujikura Pro, Diamana M+ Green and Rogue MAX.

The stock shaft in the Sub Zero is Aldila’s Rogue MAX.

Will Epic Live Up to the Hype?

Without question, this is the most exciting driver release I’ve covered since I started at MyGolfSpy. The implications if the hype is real are truly paradigm shifting. The harsh reality, however, is that there is an abundance of products that have failed to live up to the hype surrounding them. As we’re fond of saying around here, it’s all bullshit until it isn’t. The same goes for Epic.

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

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      Hurricane Steve

      6 years ago

      The GBB Epic is just that, EPIC. This club added 20 yards to my drive and eliminated my slice. 300 yard drives, middle of the fairway. Only need three cluns now, Epic, wedge, putter. The rest of my irons are Jelly.

      Reply

      JDharma

      7 years ago

      “Without question, this is the most exciting driver release I’ve covered since I started at MyGolfSpy.” Really? Does Callaway marketing get you that excited? Even if 2MPH is true, is that really paradigm shifting?

      Looks like a nice driver that will slightly improve on last year’s product. Just like last year’s “game-changing” driver.

      Reply

      Teeitup

      7 years ago

      Yawn…………Epic driver (s) and fairway wood (s), I hit them today, all of them had almost identical numbers to my 2 year old big Bertha. Distance within 3 yards (short) for fairways. Driver: both of them had a slight reduction of spin, but overall nothing to write home about. tested on an Indoor trackman @ the club. 92 MPH club head speed- I know not the fastest swing, but closer to what most have reading this.

      Reply

      Frozen Spy

      7 years ago

      Regardless of what happens most people can agree that all the OEM’s make solid products, even with the failures. I’m not saying others don’t, I’m just saying that I have tried many and always end up with the OEM’s club in my hand for one reason or another, the numbers will be interesting, I will have to see the reviews on YouTube.

      Reply

      vinny

      7 years ago

      The concept of two bars preventing the driv,er head from flexing is counter to all present concepts. The inverted cone presenting flex has been around and effective for years. The sats presented by Mark are questionable, what average golfer generates 166mph ball speed? Maybe DJ or Rory but not many can.
      Also, if no one casn get the club, how did he test it.

      Reply

      supresti

      7 years ago

      Curious about this club but also suspicious. We have 2 main golf websites that have become channel agents for the major OEM’s and have bribed their fanboys with equipment, access, meals and trips. People are bought everyday in all aspects of life and business why should this be any different. In sales you take a client out for golf and a steak and don’t expect to influence them? Of course you do. What bothers me the most is the fanboy culture is so eager for forum love and gifts that they can’t see the dishonesty. When you site is pushing Callaway, Wilson, and Cobra but not Taylormade or Ping its fascinating how the “non-sponsored” clubs never test as well or receive the fanboy love. Doesn’t take a genius to see what is going on. Sycophants will be sycophants though.

      Reply

      Frozen Spy

      7 years ago

      What?!?

      Reply

      Uhit

      7 years ago

      Even this was censored at ….WRX:

      “…and as soon as you change your tempo, rhythm and / or speed of your swing, you need a new fitting. ;-) ”

      …and several other comments (from others) who were already published and not supporting the latest hype, were deleted.

      Sad, but true. :-(

      Uhit

      7 years ago

      …just for the record:

      Today, January 23, they published my comment from January 20…

      …but still not my comment from January 17…

      …this is making a true discussion impossible.

      Thank you for reading. ;-)

      Uhit

      7 years ago

      Do you refer to G…WRX, who seem to dislike comments like this:

      Good points at first glance…

      …however, I think, that what I wrote yesterday (and didn´t show up, for some unknown reason) applies pretty well:

      “I think, due to the given informations, that the people from Callaway know, how to perform a individual fitting…
      Even if all of the WRX guys were fit for their previous drivers – some time ago – it may not be the best fit for them today.

      If the information from MGS is true, that Callaway refused to deliver Epic drivers to MGS, for testing, because of the then missing (Callaway) fitting…
      …you can assume, that Callaway knows, that a proper fit is key.

      It may happen, that a simple swing change (in speed, rhytm, style), makes a great fitting obsolete – from one day, to another.”

      In any case, it shows, how important a good fitting is, and that also the Epic drivers need a proper fitting, to show their real potential.

      ——–

      I still can not find anything in my post, that could be a reason, for not being published within 24 hours.
      How can one discuss, if you have to wait several days, before you see your comment, or not…

      …I´m not amused.

      Reply

      Everyday Golfer

      7 years ago

      USGA & R&A have limits to which all clubs must conform to, I think we’ve at critical mass when it comes to the best, longest, friendliest, fastest, high-tech materials blah blah blah blah.

      If you believe a certain Driver, ball, putter or wedge will make your golf game better or more enjoyable, then POWER to you !

      I no longer buy into media / marketing hype when companies put out 2 or 3 drivers in 12 months.

      Reply

      Mark

      7 years ago

      WE got our fit cart models yesterday. Did my own test. I have a M2 9.5 with a Oban Purple 70 Gram Stiff. Hit the standard Epic with Fuji Pro 62 STiff. Used a GC2 and ball speed numbers were up 4 mph on average. High ball speed with M2 160 High with Epic was 166. I would say that is an improvement. Haters are going to hate. Try it out for yourself, if it works buy it, if it doesn’t then keep your old driver. I like the tech involved. ONe of the best drivers I ever had was the original Zevo Compressor driver, before Golfsmith ruined the name, same tech in that it kept the driver from deforming as much.

      Reply

      Gordon

      7 years ago

      Mark! You also played a Zero Compressor!? Holy crap. LoL
      I didn’t know anyone else that did, with one exception, a friend of mine, whom I gave a club to when Golfsmith was clearing out the original Zevo gear. He still games it too believe it or not.
      I actually still have one in my garage, that has NEVER hit a ball. LoL.

      From what I gather here w the Epic, the two bars are similar to a Strut bar put in a car’s trunk or engine bay to stiffen the roll and deformation of the chassis, improving handling, and overall tighten things up. It makes sense, but hasn’t flex in the face been proven better over the recent years?
      Didn’t the old Liquidmetal drivers claim to have the hardest face in golf, to transfer more energy to the ball?.
      And now we go back in that direction…

      Reply

      DL

      7 years ago

      Cannot wait to see the real results on this one, hoping for good numbers but after Callaway declined to send their Epic drivers for testing…doesn’t bode well for them. The funny thing about TM, PXG & Callaway is do they really think by not providing the gear that MGS is NOT going to test them? Maybe MGS will forget about them? :)

      Nope!

      Reply

      Kenny B

      7 years ago

      I expect to get an email from Hank Haney any day now!

      Reply

      OrangeHog

      7 years ago

      Drivers have officially reached a point of diminishing return. The “new-but-not-really-new” M1/M2 proved that and the Epic (from the reviews/tests I’ve seen thus far) also proved that same point. I’m anxious to see what the MGS testing reveals but I’d bet a steak dinner that the numbers will be right on with 816 DBD.

      The marketing hype is getting old with these launches. Save yourself $500 and go spend that cash on lessons with a teaching pro or (if you’re in the market) go pick up a 2016 driver for much less because the results will be the same.

      Reply

      Brian Meyer

      7 years ago

      Any word if there will be other no-charge shaft options available?

      Reply

      Ironstriker5

      7 years ago

      Yes there will be handful of no charge upgrades, and that will carry on to the fairway woods as well

      Reply

      Don

      7 years ago

      Epic is a silly name for a driver. Sounds like a Jack Hamm product, “It’s gonna be so EPIC! BOOOOOOM!”

      If the performance is going to live up to the name we would have to see SIGNIFICANT differences in the club performance (e.g. Actual +10 yard gains across the board & forgiveness you can actually see regardless of ability). Marginal gains, in this case, would not add up to a driver change for me.

      Can’t wait for the testing results.

      Reply

      txgolfjunkie

      7 years ago

      I have high hopes for the Sub Zero. So far the few tests I’ve seen on YouTube (Shiels, Crossfield) show the Epic should be labeled ‘Meh’. It’s straight…but nothing to go crazy about on distance.

      Reply

      ole gay

      7 years ago

      The comment below is sad but true. If a product is truly solid, it should be available for all testing facilities and not just home boys who will gladly boost sales via positive mojo. Hell they might as well reward these people with a couple days at a premium resort in Palm Springs huh?

      “I don’t think it’s any secret that with increasing regularity, manufacturers are choosing to disseminate information via media partners (I despise that phrase) that can be counted on to stay on message”….

      Reply

      ryebread

      7 years ago

      No one would ever pander positive press for trips, free gear, sponsorship, etc………. Right? ;-)

      I’m interested enough in the Epic story to hit it despite how much I dislike the look of the crown. Callaway is making some ugly drivers right now.

      Reply

      Sharkhark

      7 years ago

      Can’t wait for your thorough testing.

      Reply

      Uhit

      7 years ago

      …let´s test and see!

      Reply

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