Callaway Joins #PlayYellow Initiative

In 1986 Jack Nicklaus captured a record 6^th green jacket by dramatically winning The Masters and while Augusta’s iconic blazer has a firmly etched place in golf history, it was Jack’s yellow shirt which has come to symbolize the philanthropic efforts spearheaded by Jack and Barbara on behalf of Children’s Miracle Network Hospitals. Jack routinely donned a yellow polo during final rounds in memory of Craig Smith, the son of a close family friend who passed away in 1971 at the age of 13 from a rare form of bone cancer.

Now with the support of the PGA Tour and various corporate sponsors, Jack and Barbara have set a goal to raise $100 million over the next five years to help fund pediatric health care. Children’s Miracle Network Hospitals rely on donations to help cover treatment costs beyond what many insurance plans provide.

It’s a cause which the Nicklaus family has supported for years in Ohio and Florida, and the Play Yellow campaign looks to extend this philanthropic effort across North America.

For its part, Callaway is donating $4 for every dozen-pack of Callaway ERC Soft Yellow balls sold from April 19^th-May 31^st. ERC Soft is the longest “soft” ball in Callaway’s line up and features Triple Track Technology for better alignment and a yellow colorway for enhanced visibility. The total amount raised during this quarter will be announced at The Memorial tournament (May 30-June 2), which is held at Muirfield Village Golf Club (aka Jack’s place) in Dublin, Ohio.

Says Callaway President & CEO, Chip Brewer: “Callaway Golf is honored to support the Children’s Miracle Network Hospitals — an outstanding organization — through this Play Yellow initiative. We’re inspired by the golf industry’s broad effort to rally around this important cause and campaign.”

For more details about Play Yellow and to see how you can help support the campaign visit PlayYellow.org.