How It’s Made-Golf

From Dream to Product: The Story Behind Sterling Irons

Jan 24, 2017 | 24 Comments

The Unusual Story Behind Sterling Single-Length Irons

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SERIES: An Insider’s Look At Modern Golf Club Design | PART 1

Apr 27, 2016 | 38 Comments

An inside look not many golfers will ever get to see.

An incredible 3-part series, starts today.

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Forged vs. Cast: Does it Even Matter?

Dec 21, 2015 | 117 Comments

Forged or Cast?

Or Perhaps a Multi-Material Combination?

Actually, it is a little complicated . . . Can you handle it?

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#BestInGolf – LabWorx

Dec 9, 2014 | 21 Comments

Who is the best putter designer of all-time? What’s the best driver ever created? What about irons? Who is better Jack or Tiger?

Tough answers and even tougher to get a consensus amongst golfers. It’s rare we find someone we can clearly call the #BestInGolf, for that matter the best in anything. But, today we did. And that’s why we want to share them with you. You’ve probably never heard of this company, if you did, it was most likely on our Instagram account. From here on out we hope for those interested in a service they provide that they become a household name. They deserve it. [READ MORE]

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HOW IT’S MADE – 59Belts

Sep 15, 2014 | 4 Comments

59 belts launched in August 2007. Since then, many of the game’s top players have enjoyed being part of the golf brands coined ‘#59Crew’. Players such as Rickie Fowler, Keegan Bradley, Mike Weir, Lorena Ochoa and Annika Sorenstam are just a few who have, or still do, proudly represent the brand and their commitment to doing things the 59 way.

Today we will take you on a tour of the 59 Custom Shop, their manufacturing facility in Southern California. From raw material to the fashion fairways of the PGA Tour, the magic really does happen somewhere in here. #CommittedtoBetter [READ MORE]

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Behind the Scenes – Cobra Pimp List Wedges

Sep 9, 2014 | 14 Comments

What the team at Cobra Golf produced was the absolute biggest surprise of the #ThePimpList. I mean, let’s be honest, most of what we’ve seen from them has been fairly straightforward. They don’t have a custom program. They don’t have a face of the brand like Bob Vokey or Roger Cleveland. When it comes to wedges, Cobra tends to stick to the routine.

The wedges they submitted for #ThePimpList were anything but.

We’ve never seen anything like this from them before.[READ MORE]

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PING Ketsch – Designing and Manufacturing 2014’s Most Wanted Mallet Putter

May 21, 2014 | 318 Comments

Un-Ketsch-able. That’s what the PING Ketsch was in the mallet competition. It just pulled away from the competition. It seemed like our testers just couldn’t miss from the 5-foot mark. OK, they did miss two out of fifty putts. For those of you who have been out of school for a while, that comes out to 96%, earning the Ketsch a best-in-class A.

What I have for you today is a little more information about the design of the Ketsch, and also some great shots of how the Ketsch is made. [READ MORE]

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#missionPING: Uncovering The Truth Behind The Brand (Day 2)

May 7, 2014 | 314 Comments

Welcome back to the second half of the coverage of our Mission To PING visit. When we left you yesterday, Tim and I had just finished watching PING Man blast balls out into the research/fitting range at PING HQ in Phoenix, AZ. Prior to that, we spent a full morning exploring PING’s manufacturing infrastructure and engineering philosophy. After such an exciting morning, there was only one natural next step, lunch. [READ MORE]

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#missionPING: Uncovering The Truth Behind The Brand (Day 1)

May 6, 2014 | 307 Comments

Desire for profit may be a common golf company motive, but I hold out hope for more. What if a golf company realized that it was making equipment for people to play the hardest game in the world, and realizing this, merged the desire to be profitable with a true desire to help golfers play better?

In other words, is it possible for a company to take the consumers money while actually still really caring about helping the consumer play better golf? Could PING be such a company? [READ MORE]

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HOW IT’S MADE! – Stitch Golf Edition

Nov 13, 2013 | 8 Comments

Even when it comes to their name, Stitch Golf, is all about the details.

If you haven’t heard the name, you might recognize their designs. In the short time they have been in business their reputation for quality and customer service has already landed them in many major events, the bags of more then a few Presidents, over 500 Top Country Clubs & Resorts and gotten them distribution in US, Canada, Japan, Korea and Germany. Not bad for just two years in a niche business. Who said, you couldn’t make a living making headcovers?

But even with all this popularity, many of our readers weren’t familiar with the name. So, we asked them to make us up some snazzy “MyGolfSpy Custom Leather Covers” to show off their skills. I sent over a design and in no time Stitch Golf knocked it out of the park, with one of my favorite covers to date.

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HOW IT’S MADE! – Xenon Custom Putters

Oct 15, 2013 | 17 Comments

There are custom putters and then there are CUSTOM putters. Lumpy over at Xenon Golf…he is one of the few left in the industry making truly CUSTOM putters.

How custom?

You got a napkin and some basic sketching skills?

If you can dream it, Lumpy can and will make it for you. Lumpy has been making putters for a few years now, but recently he ramped up the business and started churning out dozens of customs out of the small shed in his backyard. And unlike today’s high volume shops that rely heavily on computers to do the milling work for them, Lumpy does all of his milling by hand. He’s an artist. [READ MORE]

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HOW IT’s MADE! – Piretti Putters

Oct 3, 2013 | 13 Comments

While Henrick Stenson and his Piretti Custom Cottonwood II has cast something of a spotlight on Piretti, the company has been on our radar since 2008 when we featured them in our list of 15 Top Custom Putter Designers.

In 2010 we did An Interview with Piretti Founder and Designer, Mike Johnson, and followed that up with a review of his….wait for it…Cottonwood II Putter; the very same model used by Stenson (Stenson’s is actually a modified Cottonwood II with a longer neck and less toe hang). It’s not like we needed Henrick Stenson winnng the FedEx Cup to know that Piretti makes a damn good putter.

Today we’ll show you, from start to finish, how blocks of steel become FedEx Cup winning putters. [READ MORE]

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Vessel – Tour Quality Custom Golf Bags, for Your Less Than Tour Quality Game

Sep 30, 2013 | 21 Comments

If you’ve got an important job like President of the United States, or really…President of just about anything, some golf company is going to willing to give you the VIP treatment (monogrammed golf bag included).

For the rest of you…the good, the average, and the weekend hacks; if you want your name on a staff bag, the royal bitch of a reality is that you’re going to have to do it yourself. That’s where Vessel Bags comes in. [READ MORE]

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Series-“How I Started My Golf Company” (Seamus Golf)

Mar 25, 2013 | 10 Comments

Today, is (Part 5) of a new series we hope you are enjoying. It’s called, “How I Started My Golf Company” and today we are spotlighting (Seamus Golf).

Ever thought of starting your own golf company or launching your own golf product? Well that’s what this series is all about. We’re going to have the guys that have started their own tell their stories about what it takes and what you will need to know to start a golf business. I think you’ll find it amazing how much work goes into launching a brand and all the things that happen between the initial “cool idea” and the first actual sale.

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SERIES – “How I Started My Golf Company” (Swing Smart)

Aug 2, 2012 | 12 Comments

Ever thought of starting your own golf company or launching your own golf product? Well today we have a guy that will tell you exactly how he did it. I think you’ll find it amazing how much work goes into launching a brand and all the things that happen between the initial “cool idea” and the first actual sale. {CHECK IT OUT!}

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