What is a putter?
David Edel, founder, owner and guiding spirit of the Austin, Texas-based Edel Golf has an answer satisfying to both the soul and the mind.
He may very well be the only person in the golf industry combining a deep knowledge of manufacturing and machining with golf swing bio-mechanics and an understanding of how the brain interprets what the eyes see and the hands feel.
And as a true-blue American maverick, he’s not afraid to tell you what he thinks, too.
What if you actually could buy a golf ball with the pedigree of the Titleist Pro V1 or TaylorMade Tour Preferred at two-thirds of the cost?
It’s rare that a golf club designer, let alone a golf ball designer, becomes a household name (even within the confines of golf-centric households). For every Roger Cleveland, there are hundreds of designers whose names most golfers probably don’t know. For most of you, I suspect, Dean Snell is one of those names.
So who is Dean Snell? Let’s start with the highlights. [READ MORE]
I was fortunate enough to meet a trio of touring pros at a Wilson Staff photo shoot a couple of months ago and am happy to report that they were three of the nicest gentlemen I’ve had the pleasure of meeting in any arena, never mind professional athletics.
Today’s 5 Questions (and we use that number loosely) segment is with one of those gentlemen. He’s a guy who spun one of the greatest finishing back-nines to win a tournament ever in golf history. He’s two time PGA Tour winner and Wilson Staff athlete Kevin Streelman. <[READ MORE]
Wilson 2.0 is a small equipment manufacturer hacking its way through the golf industry jungle. Everyone I spoke with is proud of Wilson’s hits yet frank and candid about their misses and the lessons learned.
Wilson Golf GM Tim Clarke spoke of ebbs and flows in business, and Wilson Golf has certainly ebbed and flowed the past 30 years. But it was Doug Thiel, Wilson Golf’s Global Marketing Director, who put those ebbs and flows into perspective.
“Yeah, Wilson certainly isn’t Taylormade,” says Thiel. “But then again, there was a time when TaylorMade wasn’t Wilson, either.” [READ MORE]
By 2006 those rosy “Wilson-is-back” scenarios finally ended, drowning in red ink: $15 million in losses against sales of $153 million. And don’t forget that irons market share: 0.6%.
Also by ’06 an entire golfing generation had come of age knowing TaylorMade, Callaway, Nike, Ping and Titleist as serious players’ equipment. Wilson? A “game-improvement/department store” brand people gamed in the old days.
100-year-old brand or not, Wilson was officially on life support.
GM Tim Clarke launched the daunting task of rescuing Wilson Golf in ’06 by shifting focus to “pro” irons and low-compression golf balls. Products such as the Elite 50 ball, the FG59 blades and the Ci and Di series of irons helped re-establish a pulse, but it may very well have been Padraig Harrington’s 3 majors in 2007-08 that pushed the button on Wilson’s reboot into Wilson 2.0. [READ MORE]
Fresh off our interview with GolfSpy X, the 5 Questions team (the MyGolfSpy Forum Managers) is back with 5 Questions for GolfSpy T. For those of you who don’t know, T (real name Tony Covey) is employee #2 at MyGolfSpy. He’s the guy who, in addition to overseeing most of MyGolfSpy’s club testing, also produces the majority of content for the site. Here’s your chance to get to know him a little bit better. [READ MORE]
There’s a very compelling argument to be made that 2007 was the year that separates the Tale of Two Wilson’s. The first Tale serves as a Harvard Business School-level case study on how to drive a legendary global brand into the ground and damn near kill it. The second Tale can’t really be called a rebirth or resurrection (not yet, anyway), but it can be called a re-boot. Wilson 2.0, if you will.
Today we’ll look at just what did happen to Wilson and how, through a series of ownership changes, an evolving golf landscape and, as today’s Wilson leadership freely admits, poor management and really, really bad decisions steered this once-proud market leader to the edge of doom and worse: irrelevance. [READ MORE]
Today’s brave entrepreneurial soul is Ryan Buzelli. Ryan is a mild-mannered flooring installer by day, but once that time clock is punched, his business turns to milled metal. This thirty-something family man installs floors to pay the bills, but his passion is putters.
So how did this all come to be, and what are Buzelli Golf all about? To answer this, I went to the man himself, Ryan Buzelli. [READ MORE]
if you are in that majority of golfers who have been telling the golf companies to “STOP, the madness!”, “We don’t need a new club released every couple months.” or “Enough is enough!”. Well, you might want to step away from your computer. Yeah, do it now. No, seriously. Step away.
Yes, this is another new driver from the company who just released another new driver just a couple weeks ago. It is also a newly planned version of the Big Bertha Alpha, which if you just purchased the original (the one that was also just another new driver not too long ago) you might not be too happy about. Amongst all the news of late and the absolute consensus that consumers have had enough, Callaway seems to be of the opinion that the flood has receded (by the way, it won’t for about 2-3 more years), and that consumers are demanding more new equipment from Callaway.
Based in Mesa, Arizona, PURE Grips are designed and manufactured in the United States. PURE opened its doors in 2009 at a time when material costs were on the rise and other grip companies were moving production to Asia.
Today, it’s increasingly rare in golf when quality and value collide. In the age of rapidly turning product cycles, and overseas manufacturing, the focus is on margins and profits. It’s refreshing to read about a company producing a quality product with tangible performance benefits all at a reasonable price. The value added customization program is a benefit for those that want things personalized without taking out a small loan. [READ MORE]
In 2011, Salty Grips was born. The name “Salty” comes from the cork grips used on saltwater fishing rods.
On the day I spoke with Salty Grip Co-Founder, Whitfield Flowers, he was in the process of finalizing a deal with one of the top 5 companies in golf. The deal will allow consumers to custom order a Salty on their new putter. Other companies have started to take notice as well. The engraving option makes it simple to customize each grip to the club manufacturer. A little man, a swoosh, circle “T”, TP, a chevron? Easy.
Before you get your microfiber knickers in a bunch and dismiss the notion of a shirt and tie on the golf course, let me tell you the story of the guy that brought this project to light.
Ryan’s vision for his brand was a combination of the classic traditions of yesterday’s game with the functional design for the modern game. To combine old with new, he started by sourcing a factory in Peru where his shirts would be constructed from the finest Peruvian cotton. He also added a splash of spandex in the shirt to give it just the right amount of stretch during the golf swing. [READ MORE]
Today is something new on MyGolfSpy.
We are on-site at Cobra-Puma Golf. But, instead of us going out there doing interviews, taking pictures and getting the scoop on all the new gear then you having to wait until we get back to be the first to hear the news. Now we have created a LIVE function right on the homepage. This way anything we see, photograph or talk about you will be able to see real-time. So, keep your screen open and just hit refresh and watch the scoop come directly to you.
We are in Carlsbad, CA at the LaCosta Resort. COBRA PUMA is putting on their “What’s Your Fly Challenge”. Follow along as we provide coverage of the event from demo day to 18 holes on the LaCosta Championship Course, and talk equipment with PGA Tour Professionals Rickie Fowler, Ian Poulter, and Jonas Blixt.
Join the conversation! Hope you guys enjoy.
It was Masters Sunday. I was watching the final round and saw Meghan Hardin “tweet” a photo of herself wearing a Masters green glove. My mouth dropped and saliva started to drip.
It was the most beautiful special edition glove I had ever seen.
To this date, I could not even tell you what else was in the photo. I immediately sent her a text, “Meghan, we’ve got to set up a time to talk about your glove, it’s beautiful!” We set it up for the following day.
My interviews always start the same, “Hey Meghan, it’s SPY ZINGER.” 90 minutes later, I was up to date, and up to speed with Meghan Hardin 2.0. It’s obvious Meghan is probably one of the most aesthetically pleasing professionals in golf. But, there is more depth to her than that and she is more motivated now than ever to realize her dream of playing golf on the LPGA Tour.
Meghan Hardin is definitely not your average Professional golfer. [READ MORE]