I’m not entirely sure when the day after Thanksgiving became known as Black Friday, but today has certainly evolved – or maybe devolved – into a Roman orgy of savings and commerce. There are so many offers, discount codes, and can’t-say-no deals bombarding you that you could literally go broke saving money.
The Ben Hogan Golf Equipment Company is getting in on the post-Turkey Day fun, releasing a limited-edition set of Equalizer wedges in, of course, black.
Same Wedge, New Shade
It’s been a black and white kind of year for Hogan. The chrome Equalizer wedges and Edge irons were released in early spring, followed by the Ft. Worth Black irons. Several months later, Hogan released the Ft. Worth White irons – the same irons but in a more traditional chrome finish.
The black Equalizers round out the offering, allowing you to buy wedges to match your irons, whether you want all chrome or all black. Hogan says the Ft. Worth Black irons have been very popular, and consumers have been asking for matching wedges.
The black Equalizers use the same Diamond Black Metal – or DBM – finish as the Ft. Worth Black irons. DBM, of course, is the premium finish for black irons and has proven to be considerably more durable than either black oxide, black nickel or, PVD.
Limited Quantities
The black Equalizers are being offered only in a three-club set, featuring 50°, 54°, and 58° wedges. As with all Hogan clubs, they’re available only on the Hogan website.
The three-wedge set sells for $330.00, with your choice of KBS Tour V, KBS Tour 90, True Temper Dynamic Gold or UST Recoil shafts and standard or midsize Hogan grips. As is usual with Hogan, length, loft and lie adjustments are no extra charge.
Hogan continues to be very deliberate in filling out its product line. The black Equalizers, just like the Ft. Worth White irons, are simply a tweak to an existing product. Hogan says the black Equalizers are a limited edition and available only in limited quantities, and when they’re gone, they’re gone.
However, since its return from bankruptcy, the new Hogan has shown itself to be a very nimble, albeit cautious, company. The black Equalizers bear all the signs of test-marketing: if they sell, it wouldn’t come as a surprise to see a full line of black Equalizers added sometime in 2019.
The black Equalizer wedge set is available starting today on the Ben Hogan website.
Dave
5 years ago
I’ve been searching for wedges for seemingly forever. Vokey, Cleveland, Taylormade, Ping, Callaway, ugh! Couldn’t find a 54 and 50 that I could hit consistent distances with. I don’t care if I hit the 54 degree 95 yards or 110 yards. I just want to hit it that distance every time. Every wedge I’ve bought can go 95 or 110 yards with the exact same swing. Now, I did wear out a set of Scor wedges some years ago so I decided to try the Equalizers out. Didn’t buy the 3 wedge set since I have grooved a Callaway MD3 lucky clover 58 degree so I went for the 54 and 50 in the standard chrome finish. These are the best feeling and performing wedges I have ever hit and I have a garage full of wedges I used for a month or so to prove it. Easy to hit and consistent distances which, as a bonus, aren’t short. If I ever get cross ways with the Callaway and if they decide to produce the black Equalizers, I may be in for the replacement for these.