Golf Patent: Titleist Aims to Throw Its Weight Around
Drivers

Golf Patent: Titleist Aims to Throw Its Weight Around

Golf Patent: Titleist Aims to Throw Its Weight Around

Current driver design is largely focused on two goals: saving weight and moving weight. A recent patent filing by Acushnet (Titleist) focuses on the latter.

Look Familiar?

1

There’s no denying that in the golf equipment space, who invented what is often a matter of great debate, with more than one party often trying to claim ownership of an idea or technology. With that in mind, it shouldn’t come as any real surprise that while some of what’s disclosed here does appear different from anything else on the market, some looks to fit within been there, done that category. As with most anything else, reality is nuanced, and any actual innovation may be unclear to the naked eye.

In this case, the key phrase might be this: One aspect of the present technology is the realization that position of weight elements in existing golf club head designs are not easily adjustable.

Are existing methods of moving weight around really that complicated?

If nothing else, the patent application which was filed on June 3, 2016 (as a continuation from a patent application from 2014), and published on September 22nd, and lists Stephen S. Murphy and Darryl C. Galvan as inventors, provides some insight into Titleist’s R&D department while highlighting a couple of potentially interesting ways to move mass around a metalwood head.

6

Here is, in part, how Acushnet summarizes the field of its invention:

The systems, methods, and devices described herein have innovative aspects, no single one of which is indispensable or solely responsible for their desirable attributes. Without limiting the scope of the claims, some of the advantageous features will now be summarized.

One aspect of the present technology is the realization that position of weight elements in existing golf club head designs are not easily adjustable. Thus, there exists a need for an improved golf club head. The present technology is directed to a golf club head incorporating a position adjustable weight system. The position adjustable weight system provides the ability to fine tune the performance characteristics of the golf club via manipulation of the position of an adjustable weight, thereby manipulating the location of the center of gravity and the moment of inertia of the golf club to suit the golfer’s preference and increase the club’s playability.

5

As noted, a cursory glance suggests that many of the ideas contained within already exist in the marketplace. That said, you never know what kind of fresh spin can be placed on existing technology, and with its 917 series, Titleist has shown an ability to bring something different to the market. Perhaps there’s more still to come.

Have Your Say

Do you see anything in the drawings that gets you excited about potential future Titleist offerings?

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For You

For You

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey





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      Tom Duckworth

      8 years ago

      I think we will still see changes to the face over the next few years.

      Reply

      Erik Sanders

      8 years ago

      I think you should start with the fundamentals and not trying to fix a crooked swing by moving weight around as the ultimate solution.
      PS I’m not a teaching pro :-)

      Reply

      Brian B

      8 years ago

      Agreed. While some improvements are made to the equipment to enhance performance, nothing will improve your game faster than improving your golf swing. It would be nice if companies packaged new equipment with lessons thru their sponsored pros. People playing better golf and enjoying the game more would be the fastest way to grow the game.

      Reply

      Jack

      8 years ago

      I am fortunate enough to have found a C16. It is a fantastic club. Titleist moved most of the technology to the D917 for the lucky folks out there that try that club. Go for it. It is a great club.

      Reply

      Matt Heister

      8 years ago

      Slots, moveable weights.

      They don’t care. People buy the pro v 1 Like sheep

      Reply

      Kirsten Brueggenjohann

      8 years ago

      They all just re-invent the wheel every year. Have to try to get the hacks to buy equipment every year. No amount of weight will correct the typical amateur inside/out swing.

      Reply

      Jeff Trigger

      8 years ago

      Didn’t we all struggle enough with that forward low weighting. Sure, it might be great for a tour pro who hits it solid, but damn, mishits with those clubs, especially low, went absolutely nowhere.

      Reply

      Justin Ball

      8 years ago

      The USG confirming limitations have been achieved! Weight forward, weight low and deep, movable weights to effect gear. Triangular shape, multi material…it’s all been done, there is literally nothing left to engineer out a driver. The manufacture bubble has burst. Let it sort itself out, and let’s focus on getting kids into the game. It’s currently a dying sport.

      Reply

      Shane

      8 years ago

      Tend to agree with this. There really isn’t much ‘significant’ innovation happening, and that’s most likely due to the rules and limitations, which is great, because at least we know where we stand. Now we have the gear, lets just focus on the game itself, which is so good.

      Sadly though where there is a dollar to be made, business is going to mine every cent out , regardless of the damage it does. MGS is no exception here either. Despite your grand plans of being unbaised, just the truth etc you are also feeding off the golf club churn business. Where would you be if there wasn’t 100 different clubs coming out a year to review?

      What would be truly exciting is a website we could come to just to find “things that make golf better”, no ifs, buts or maybes. Will say I really liked the article on EvnRoll, that looked like something to get excited about. And your labs are great too. But how about quantifying the difference between best club’s since 2000. You best drivers of the year tell us which is currently the best, but it doesn’t say if it actually worth getting over that 983k titleist you’ve been using since 2001.

      Return focus to the game, only diverging with notable advances to equipment is probably asking too much, be geez it would be nice.

      Reply

      Joe Elliott

      8 years ago

      Spot on, couldn’t agree more!

      Pete the Pro

      8 years ago

      I have an interesting challenge for those of you who are clearly disappointed with the offerings of all manufacturers’ designs for new clubs. If you think you can do it better, lets all read about it first here. You see, the likes of Titleist have the same problems as you – they are restricted by what materials are available and more importantly, the Rules of Golf that dictate much about a club’s design. Moving weight around is a fantastic engineering achievement and has definitely benefits for the better player, if not all golfers. If you’re bored or disappointed with what’s out there, make a name for yourself and tell us what should be designed, manufactured and sold in golf shops. Better still, start your own company, build the clubs and lets see if they sell. Personally, I think the clubs on the market are amazingly good and the manufacturers should be applauded.

      Reply

      Regis

      8 years ago

      I agree with everything you say For my game the M1 is the final stop on my ” This is definitely the last driver I need to buy” tour. But ,surprisingly , I’ve said that before. But as luck would have it , Wilson is televising its Driver v Driver series on Golf Channel starting on Oct. 4th. Its a televised competition (as I understand it) where teams of amateur designer pit their life’s work against other tinkerers. The prize is $500,000 and a chance to have their “baby” brought to production. Should be fun.

      Reply

      Dillon Rostorfer

      8 years ago

      They coppy callaway all the time

      Reply

      Phillip Vfl Werner

      8 years ago

      Taylor made has been doing this for years

      Reply

      Kyle Tomberlin

      8 years ago

      looks like cobra again

      Reply

      Austin Ingram

      8 years ago

      I have always played Titleist drivers until the 915 came out. It was not the same as the others, I couldn’t play it. Switched to dreaded Taylormade drivers for a bit, but they changed things to often. I recently tried the 917 thinking badly about it and I love it. I wish more golf companies followed the Titleist model and change clubs less often. It’s better for “club” business. We will stop carrying other companies at our club because they only look out for themselves. Titleist is a great company to partner with if you own your own shop.

      Reply

      Mark Startup

      8 years ago

      I feel the opposite. Taylormade R510 TP was $799 when released and that was what seems like 14 years ago. From minimum wage to inflation. No chance to make money at $399 a club.
      14 years ago Nike shirts were $29 now they are $85 and worn more then ever.
      Titleist has been a disappointment in my eyes ever since they entered the adjustability realm. I can hit a 907 D2 or D4 as far as any of their current lines.

      Reply

      Billy Luttrell

      8 years ago

      Do you have a 907 d4

      Reply

      Ken Baker

      8 years ago

      As part of my job, we work on golf clubs, several hundred per week. Two anecdotal observations that should be quantified. 1) golfers don’t want or need all the adjustments on clubs, 90% of adjustable clubs we work on are in neutral position. 2) golf clubs are getting too expensive, 90% of all clubs we work on are 6-10 years old. The “arms” race by manufactures with exceedingly escalating cost/price for adjustability and innovation has actually driven demand down. I would like to hear other observations by club repair specialists

      Reply

      Chris Embardino

      8 years ago

      Literally the same experience. People are fixong old clubs because they work just as well as new ones. Ive not had an adjustable hosel come in on anything other than neutral yet.

      Reply

      Tony Burn

      8 years ago

      100% right

      Reply

      Josh Hallenbek

      8 years ago

      I prefer to be fitted, and not by adjustable clubs. Makes you blame the club rather than the swing.

      Reply

      Allan Orr

      8 years ago

      Innovation just now is incremental not transformational. You get a spike when something is clearly better or novel. Take my own experience – I am a real Tayormade fan. Still play the SLDR driver. Love the M1 and it’s better, just not $500 better. Realistic enough to know that I’ll wait for more innovation first

      Reply

      John Phillips

      8 years ago

      Just a thought, as someone who does adjust their clubs, I also do my own grips. How much work can you do on an adjustable club besides the grip? I buy my grips online and get a roll of good tape that’s lasts 2 full sets from the local store. I think that people that are willing to tinker in practice rounds or on the range would have enough sense to do the same. I do believe that adjustable clubs are too much “work” for the main target market, but the clubs still sell. I only go to my club shop to get my loft/lie checked on my irons really. I do agree with your observations thought, especially the price.

      Reply

      Regis

      8 years ago

      I’m don’t consider myself a club specialist but I’ve been doing my own club work for at least 20 years and I think I know what I’m doing. . I think have been incremental improvements in the heads as the years go by. Perhaps because of the marketing of the “loft up” by Taylor Made, more and more top of the line clubs from all manufacturer’s are available in 11.5, 12 degree or even 13 degree lofts. IMHO a large percentage of golfers would benefit from playing lofts in excess of 10.5 and that was pretty much the highest loft available a few years ago. I think I read where DJ is playing a driver set at 11.5. Then you have the explosion in shaft technology. The manufacturers are adding more and more premium shaft options at no upcharge. I , personally have 4 or 5 premium shafts that I’ve accumulated over the years and this is where the adjustable hosel has represented real progress. My game changes constantly . So the ability to change shafts (manufacturer, flex and profile) represents real progress at least for me. Further , I know that the setting I have for my Oban is not the same as it might be for my lighter weight Fuji. That’ not to say I still couldn’t game my R7 SuperQuad but absent some sort of nostalgic contest, I wouldn’t.

      Reply

      Drew Lance IV

      8 years ago

      I have the m1 driver and 3 wood and neither are in the neutral position. That said, I don’t move them once set so having it be adjustable is not really needed. The best thing about the adjustability is really on the manufacturing side, they only have to make 1 head for everybody which reduces manufacturing costs and thus raises margins. The best Part as the consumer is I no longer have to wait for a custom build…

      Reply

      Steve Mckeen

      8 years ago

      I do a lot of reshafts on adjustable drivers. saving those taylormade tips is a work of art to not melt that cheap piece of plastic

      Reply

      Regis

      8 years ago

      Actually you can buy the plastic sleeves seperately. They come 5 in a bag like ferrules. So when the tip is heated the old one starts to melt and you can pop it right off. New one slides right over the metal tip

      eric

      8 years ago

      You can’t polish a turd

      Reply

      Ben Clabaugh

      8 years ago

      Titleist and apple are the same in that whatever the competitors have had for the last two generations, they are just starting to do. Nonetheless I’ll probably still buy it because I’m dumb like that. Lol.

      Reply

      Rob Rose

      8 years ago

      Same!

      Reply

      Rob Nieth

      8 years ago

      Can’t think of any recent innovation they’ve made with clubs unless they developed the adjustable hosel.

      Reply

      Brady Hawxhurst

      8 years ago

      Titleist is a golf ball company, balls make up over 80% of their sales.

      Reply

      Brady Hawxhurst

      8 years ago

      Perhaps true, but they aren’t at the leading edge of golf club R&D. That doesn’t mean they do anything poorly, quite the contrary. They are measured and deliberate and exceptional

      Reply

      Tim Brantley

      8 years ago

      then who is leading in R&D?

      Reply

      Brady Hawxhurst

      8 years ago

      Not Titleist, look at the features of the 917, speed channel, adjustable hosel adapters, movable weights to change head CG – none of those are ideas that Titleist brought to market first. They found their own way to do it and do those things very very well but weren’t the original innovators. It’s not a knock on them but they are a ball company first

      Reply

      Rob Nieth

      8 years ago

      Let’s just say Zevo is. ;)

      Reply

      Eric

      8 years ago

      I guess the wheel had already been patented,

      Reply

      Markus Viljanen

      8 years ago

      Innovations are pretty much dead already.. New materials will excite again when they arrive.

      Reply

      Tatsuro Oshimoto

      8 years ago

      Copy. They concentrate on golf balls

      Reply

      Brad Wuhs

      8 years ago

      Which they also copy…

      Reply

      Anthony Rhode

      8 years ago

      Titleist is alway behind

      Reply

      DaeGunn Jei

      8 years ago

      Well…well. Publication does not necessarily reveal what an applicant (company) would like to produce in the near future. Also, publication is just a temporary thing. Its prosecution is ongoing. Moreover, its claim scopes (novel and/or non-obvious over prior art), not figures, eventually disclose what the invention is.

      Reply

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