Looking to blend the past and the present, Nike Golf continues to push the modern lifestyle element of golf with the introduction of the Nike Air Zoom 90 IT.

Based on the popular Nike Air Max 90 silhouette, the new golf cleat might be one of the better executions from the brand’s new stable of sportswear-based designs.

The new model is already making an impact on course. Rory McIlroy has been spotted wearing the Air Zoom 90 IT (along with new Nike Golf joggers) this week at The Players Championship.

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“I wear Air Max casually off the golf course all the time. Making it into a golf shoe really brings something new to the golf course. Not only is it different and very cool but it also performs well, giving me the comfort, traction and stability that I need.” – Rory McIlroy

Catering to a younger audience, Nike Golf has taken a more direct approach to making golf apparel and footwear stylish enough to work on and off the course. The brand introduced the Nike Golf Club Collection a few season ago which focused more on apparel, but this year’s focus has also included footwear.

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Back in February the brand introduced the Nike Flyknit Chukka Golf shoe which was the first introduction of the Nike Flyknit material in the golf category. Previously, Flyknit had only been used in Running and Basketball for athletes like Kobe Bryant.

To make the transition off the course easier, Nike Golf uses integrated traction on the Air Zoom 90 IT which we’ve seen used on the Nike FI Impact and on the FI Premier, as well as their lifestyle golf shoes like the Mont Royal, the Lunar Waverly, and the Air Jordan 9 Low Retro.

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For those that play in wetter conditions, the upper on the shoe is waterproof and the shoe also features a one piece construction which essentially keeps the tongue from moving around.

Finally, for those long walks across 18 holes, Nike Golf included its Zoom technology in the toe and used its traditional Phylon cushioning for the rest of the midsole.

The Nike Air Zoom 09 IT will be available in Black/White on May 13th and in White/Black on June 1 for $175 on Nike.com.

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