Lost In Translation: The Greatest Golf Club Lineup Ever Created
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Lost In Translation: The Greatest Golf Club Lineup Ever Created

Lost In Translation: The Greatest Golf Club Lineup Ever Created

Comb through the USGA’s conforming list and you’ll find an abundance of club and technology names from Japanese brands that quite clearly got lost in translation. Stuff happens, right?

There’s arguably no better example than this Mizuno catalog from the Mid-80s.

While we can hazard a reasonable guess as to what the company was going for with a couple of these (Big Sneeze actually makes sense to me), in general, we’re left, perplexed, amused, and yet oddly satisfied by these…shall we say interesting product names.

So, in the interest of some Friday fun and a rare moment of levity on MyGolfSpy, let’s take a break to enjoy what I submit is the greatest golf club lineup ever created.

What Was Mizuno Going For?

As I said, I think I understand Big Sneeze and perhaps even Donkey Shovel. Crazy Shallot? Banana Kick? And last but certainly not least, Power Doughnut?

What do you think was the thinking behind these names?

For You

For You

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey





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      Buddy

      5 years ago

      The Donkey Shovel is a semi-circle with a sole on it.

      Reply

      scott

      5 years ago

      The invention of the 1 iron should have been called the ” Oh Shit ” iron because after hitting using the club there was a great chance that’s what you’d say.

      Reply

      Aaron

      5 years ago

      Who wouldn’t want Triple Action with a stiff shaft? ?

      Reply

      Jean-Louis Boucher

      5 years ago

      Donkey Shovel too .

      Reply

      John Hubbard

      5 years ago

      have to agree with the other voters Donkey Shovel gets my vote.

      Reply

      bobarino

      5 years ago

      FYI – if this is a “mid 80s” brochure, 1/1/85 Yen to US dollar exchange pegs the Crazy Shallot @ approx. $218…

      Reply

      Vern H

      5 years ago

      The Donkey Shovel along with the Winner’s Platform are going in my bag.

      Reply

      MrHogan

      5 years ago

      Got love those Crazy Shallots. I dated a few of them in my 20’s.

      Reply

      Ryan

      5 years ago

      You dated some pale girls with green hair who smell like onion?

      Reply

      Mike H

      5 years ago

      From Google Translate
      Power Doughnut = パワードーナツ pronounced Pawādōnatsu
      Crazy Shallot = クレイジーエシャロット pronounced Kureijīesharotto

      Looks like the names are not “lost in translation”

      Reply

      cksurfdude

      5 years ago

      Ha! I was gonna say _before_ Google Translate the catalog writer did some *BAD* research into the English version of “Flaming Sword of Vengeance” and “Bright Flash of Excellence”, etc. … ;)

      Reply

      TexasSnowman

      5 years ago

      Donkey Shovel Rules! Much Better naming than Mxx Rnn or Xnn nonsense.

      Reply

      jem

      5 years ago

      can someone pls explain the sole on the Big Sneeze for me? what about Winner’s Platform? and like many, i could use a Donkey Shovel in the bag :)

      Reply

      KC

      5 years ago

      OMG….put the Donkey Shovel on a late night infomercial and I’m ordering a 3 wedge set!!!

      Reply

      Doug

      5 years ago

      Nothing feels like a Mi… Donkey Shovel! :D I have to have one!

      Reply

      Jon Glendye

      5 years ago

      The Donkey Shovel may be the best club name in the history of the sport!! Moves a lot of…ummmm…material (??) and has a dialed in kick-point for getting your “three-letter word for donkey” (that’ll do) out of stubborn rough!??

      Reply

      doug

      5 years ago

      Banana Kick: the cutout is banana shaped. And they have one each for draw or fade bias. :) Also, maybe your shot shape is banana shaped (draw/fade)?

      Anyone remember the Banana cases on Amazon? The reviews were hilarious.

      Same with powder doughnut I suppose, just the shape of the cutout on top reveals a donut shape? Also promotes a low/rear CG? LOL. Mfg’s have been making the lowest farthest rearward CG driver for 50 years!

      Reply

      Bryant Blanton

      5 years ago

      I’m thinking the banana kick options were to kick your banana shots (hooks or slices) back onto line

      Reply

      Mike Reed

      5 years ago

      I think these names are either a very loose translation of the Japanese or simply names created to submit the clubs to the USGA for approval. I would like someone who knows Japanese to tell if they are an attempt to translate from the Japanese.

      Reply

      Mikey M.

      5 years ago

      I NEEEEED a Donkey Shovel in my bag! The sand is Donkey deep here in Michigan sometimes…

      Reply

      Russ

      5 years ago

      You’re forgetting the PING putter DOC 12.5(secondary usage as a large batch potato masher) which introduced the UDRAINIUM technology.

      Reply

      Ed Rinehart

      5 years ago

      It also made a great TV antenna.

      Reply

      bobarino

      5 years ago

      It’s interesting that the shapes of the two Banana Kicks were to promote fades and draws with their material psitioning and the Power Donut seems to have a scoop out of the top which would put the COM down, promoting a higher ball flight, yes? I’m a Crazy Shallot guy.

      Reply

      Ken

      5 years ago

      Yes, Power Doughnut (8wood) replaces 4 or 5 iron, and promotes high ball flight. This probably is the first high lofted fairway wood or hybrid in the market.

      Reply

      chemclub

      5 years ago

      Love the banana kicks! An early design for Fade and Draw biased weighting. Kick the F banana or kick the D banana. Love it.

      Reply

      mike matheny

      5 years ago

      Notice the price tag on Persimmon Drivers in 1980. Y55000 = equals around $550.00 US also Japan companies were already making shovel style SW or removing the bounce. Names of clubs were always interesting.

      Reply

      Ken

      5 years ago

      Donky Shovel must be first lob wedge in the market. Their lofts are 60, 63 and 63. Winner’s Platform’s loft is 52, modern day Gap. I remember they put the first titanium driver on the market, price tag was around $2000.

      Reply

      Kent

      5 years ago

      Would love to get my hands on a Donkey Shovel ;)

      Reply

      Thomas A

      5 years ago

      I must have a Power Doughnut!

      Reply

      DougE

      5 years ago

      I’m going to make it official and stamp “DONKEY SHOVEL” on my 62* Vokey.

      Reply

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