Has Callaway Golf Lost Its Mojo? | #NoPuttsGiven 39
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Has Callaway Golf Lost Its Mojo? | #NoPuttsGiven 39

Has Callaway Golf Lost Its Mojo? | #NoPuttsGiven 39

We’re back with another installment of No Putts Given covering a wide variety of topics, including:

  • 2:44  – Taylormade’s Driving Relief Charity Event drew some criticism on social media.
  • 13:50  – With the departure of key figures, has Callaway Golf lost a bit of its mojo.
  • 20:29  – Ever find it difficult to dive into the world of shafts? Our 2020 Graphite Shaft Survey reveals that you’re likely not alone.
  • 45:03  – Vokey releases the Wedge Works K Grind Special.
  • 1:03:15  – Announcing the Hype Meter and other new MGS features.
  • 1:06:55 – Feedback from #MyTubSpy and some viewer suggested questions.
  • 1:16:00 – Chris’ CBD incident, and your favorite hypothetical flavors.

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      Rick

      4 years ago

      I’m cracking up because I owned and gamed for multiple years the Sasquatch driver and then the jetspeed! I know jetspeed was a commercial flop but I loved both.

      Reply

      Count Tyrone Rugan

      4 years ago

      I think the layoff of over 100 people is going to hurt them. They lost some great talent. It takes a group of great people to make great product. They’ve kept mostly “yes” men. I hope those that were affected will bounce back.

      Reply

      Mark Combs

      4 years ago

      I think Callaway has lost its way. When the first Apex irons came out, they were really doing well, at the same time, TaylorMade was in the middle of their “flush” – literally (I saw in an interview on CNBC with the TM CEO at the time that was talking to a non-golf biz audience saying that TM was currently in the middle of a “product flush”). At the time, I thought the equipment they were kicking out was better than anything else. I owned the APEX irons, but then they started with a marketing blitz, Harry Arnett orchestrated this, and it turned me off him and the company. It was so painfully evident that it was all smoke and mirrors – was the equipment good? Yes, SO MUCH better than everyone else? No!

      What I found insulting was the incestuous relationship Callaway & Arnett had with a golf equipment review site (not MyGolfSpy). It was clear what was going on. They handed out free equipment to the guys that did the most posting (who all said positive things), paid for a few ads on the site, and then anyone on the site that said anything overly negative about Callaway was chastised in the forums. When the 2016 Apex irons came out, I made some comments that I saw very little difference between 2014 and 2016 models – my opinion was quickly dismissed in an open forum by several of the “regulars,” including the site owner.

      I think the names that Callaway uses now are stupid. I won’t repurchase any of their products, and I used to have a bag filled with their clubs, including the balls – I’m totally off their products. My personal opinion is that a 2-year product cycle works best. This way you can buy irons or woods, ignore a cycle, and then get new clubs every 4-years (which is still really quick). Current bag: Mizuno JPX 19 irons, Ping G400 woods & driver, Scotty putter (2016 model)

      Reply

      Jordan

      4 years ago

      Yes Callaway has fallen victim to advertising and marketing instead of just focusing on product development. I used to hate TM, thought it was obnoxious and tacky. After the M series, Sim, P790, and P7TWs, not to mention their spider putters offered in a variety configurations – all with subtle designs and muted colors- they are killing it. There is serious bag appeal with minimalism, and Callaway (and arguably Ping) doesn’t understand that.

      Epic, Rogue, Epic Flash, Mavrik – such a joke in branding. They are quickly becoming a 50 and over only brand.

      Reply

      Mike

      4 years ago

      Owning the 50 & over market in itself isn’t a bad financial position to be in. I don’t see many 20-somethings dropping $500 on a new drivers and/or $160 for each new iron. But Calloway has become, like TaylorMade had become a few years ago, a marketing company that puts out golf clubs. The Epic Flash is a great model, but I’m getting real tired of hearing how great everyone’s newest model is versus last year’s.. Meanwhile, the prices keep going up.

      Reply

      REED

      4 years ago

      Brand =\= market.

      Being a 50 and older brand doesn’t mean the 50+ demographic wants to buy your stuff…. It means 80+ wants to buy your stuff.

      David

      4 years ago

      Hello,
      The question I have based on the shaft discussion due to my ignorance is: I get that the shaft in the driver hanging on the shelf at the local sporting good store is not the same as the after market shaft, but what about the shaft you are getting upcharged for when ordering the driver from the manufacturer. For example the last time I purchased a driver I chose a kuro kage shaft that was an additional $125. Would that still be a made for shaft or is that the same as the after market shaft?

      Reply

      Chris Nickel

      4 years ago

      David – Good question. The Kuro Kage shaft for which you paid an upcharge is almost, most certainly a true, aftermarket shaft.

      Reply

      Brandon

      4 years ago

      If I recall, the Atmos shafts in the Cobra F9 line weren’t made for versions, but the real versions with an inverse color scheme, correct?

      MIKE

      4 years ago

      Interesting take on Callaway. I “get” the impact in today’s society, but for me (& just me), I couldn’t give a cr*p about their social media presence. Social media never added a yard to any shot I’ve ever hit or dropped one of my putts. I test and/or get fitted for any club I’m interested in. And it seemed as if Callaway, TM & Ping flip-flopped that #1 spot for years anyway. It would have been more helpful to learn exactly WHY these guys leaving Callway was so important (i.e. what did they specifically do?). For me, in regards to Callaway, I’d question why they just substantially reduced the Epic Flash driver price by 33%? Sure, sales should jump in the present, but then why would anyone paying $150 more for the non-adjustable Mavrick? And given all the virus’s financial impacts, if they brought out a “new” driver in the Fall to replace the Epic Flash, who would then pay full price ($530+) for that? That’s where my “Callaway confusion” centers around.

      Reply

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