News & Opinion

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2019 Brand Perception Survey

Feb 19, 2019 | 4 Comments

The One Word Survey

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Floor Talk: A Conversation with Mark Crossfield

Feb 14, 2019 | 38 Comments

An authentic conversation

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Meet T-Squared: Not Your Average Putter Company

Feb 13, 2019 | 28 Comments

Teenage Wasteland? Not for Tony Tuber.

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New Releases

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TEST DRIVE: 2019 Snell MTB-X (vs) 2019 Titleist Pro V1

TEST DRIVE: 2019 Snell MTB-X (vs) 2019 Titleist Pro V1

Feb 18, 2019 | 115 Comments

What golf ball do you play? As consumers, we all want to save money and make more informed decisions. However, we don’t necessarily want to give up performance just to[…]

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FIRST LOOK – 2019 FootJoy Fury Golf Shoe

FIRST LOOK – 2019 FootJoy Fury Golf Shoe

Feb 7, 2019 | 14 Comments

FootJoy’s latest performance shoe

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Recent Reviews

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TEST DRIVE: 2019 Snell MTB-X (vs) 2019 Titleist Pro V1

Feb 18, 2019 | 115 Comments

What golf ball do you play? As consumers, we all want to save money and make more informed decisions. However, we don’t necessarily want to give up performance just to[…]

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2018 MOST WANTED WEDGE

Dec 6, 2018 | 55 Comments

A new #1 wedge in golf.

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2018 MOST WANTED SUPER GAME IMPROVEMENT IRON

Nov 27, 2018 | 57 Comments

The Best Super Game Improvement Irons in 2018

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Lab Results

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Shot Scope Case Study #3: Improving Ian’s Short Game

Shot Scope Case Study #3: Improving Ian’s Short Game

Feb 15, 2019 | 19 Comments

In our 3rd case study, the team at Shot Scope provides an analysis of Ian, a mid-to-high handicap golfer who, like many golfers of his ability level, struggles in multiple facets of[…]

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TESTED: Flagstick In (vs) Flagstick Out?

TESTED: Flagstick In (vs) Flagstick Out?

Jan 16, 2019 | 121 Comments

Imagine playing basketball without a backboard? A study of over 1,000,000 simulated basketball shots done by engineers at North Carolina State University showed basketball players shot 20% better by using[…]

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