BRANDS ARE NOT JUST WHAT THEY SAY THEY ARE. BRANDS ARE WHAT CONSUMERS SAY THEY ARE. – ARI JACOBY, CEO SOLVE MEDIA
I’ve used that quote before – twice actually – and I’ll probably use it again because its relevancy is never diminished.
It’s seldom fair, but the fact is that perception matters more than reality.
It’s within that context that we wanted to take a day to gauge your perception of the golf equipment brands we cover every day. Leaving little room for nuance, I’m calling it the One Word Survey.
Some of the words are unquestionably positive; language that golf companies want consumers to associate with their brands. Others words are unquestionably negative; language golf brands prefer you associate with their competitors.
The thing is, we’re not interested in how brands position themselves, we want to know what you think about the leading brands in the golf equipment market today.
Give us just a small amount of demographic information, then, for each word presented, choose the brand you most associate with that word. We’ll share the results in a few weeks.
The One Word Survey
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