Ball Lab: Bridgestone e12 Contact Review
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Ball Lab: Bridgestone e12 Contact Review

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Ball Lab: Bridgestone e12 Contact Review

MyGolfSpy Ball Lab is where we quantify the quality and consistency of the golf balls on the market to help you find the best ball for your money. Today, we’re taking a look at the 2021 Bridgestone e12 Contact. 

About the Bridgestone e12 Contact

The Bridgestone e12 Contact replaces both the prior-gen e12 Soft and e12 Speed. The e12 Contact is instantly recognizable by its Contact Force Dimple pattern which puts 38 percent more surface area in contact with the clubface. Bridgestone says that helps create better energy transfer (more speed), straighter flight and more spin around the green. On paper, it check all of the boxes.

The e12 Contact is a three-piece ionomer cover ball with 326 dimples. Given its low compression, we can reasonably expect high launch and low spin on full shots.

All of our samples were manufactured at Bridgestone’s U.S.A. ball plant.

Bridgestone e12 Contact—Compression

On our gauge, the Bridgestone e12 Contact has an average compression of 61. That’s about eight points softer than the prior generation e12 Soft. Though not as soft as the 2019 e6, the e12 Contact is still among the softest balls we’ve tested to date.

Bridgestone e12 Contact—Diameter and Weight

It’s rare (like never) that we find a Bridgestone ball that’s over the USGA weight limit so we’d expect the entire sample to conform to the USGA standard.

Likewise, we’ve yet to find a Bridgestone ball that doesn’t meet our roundness standard. We’ve fully measured seven Bridgestone models without a single significant roundness issue.

Bridgestone e12 Contact—Inspection

Centeredness and Concentricity

While we noted minor defects in a healthy percentage of the sample, only six percent had layering issues significant enough that we flagged the balls as bad. In one case, it was a cover thickness issue; in the other, the mantle layer was significantly thinner on one side of the ball than the other.

We also observed several small layer incursion issues where the cover intruded on the mantle a bit. It’s not an uncommon issue, though this is the first time we’ve observed it in a Bridgestone offering.

Core Consistency

Core consistency was generally excellent. No miscellaneous chunks of debris or unmixed material were noted. Color was consistent throughout the sample.

Cover

We noted a few imperfections in the covers but nothing that rose to the level of significant defect.

Bridgestone e12 Contact—Consistency

In this section, we detail the consistency of the Bridgestone e12 Contact. Our consistency metrics provide a measure of how similar the balls in our sample were to one another relative to all of the models we’ve tested to date.

Based on the samples measured to date, there are a few things generally true of Bridgestone balls. First, we rarely find any disaster balls. Bridgestone isn’t perfect but it isn’t nearly as bad as some others we’ve seen. Weight and diameter tend to be reasonably consistent, typically within the average range. Compression isn’t always as consistent and while a good bit of what we’ve tested falls within the average range, there can be significant variation across the sample.

Weight Consistency

  • Weight across the sample fell within the average range.
  • It’s reasonable to say that balls in Box 2 ran a bit heavy while balls in Box 3 were slightly light.

Diameter Consistency

  • Diameter consistency for the Bridgestone e12 Contact fell within the high end of the Fair range. It’s right on the edge of average.
  • There is a clear correlation between size and weight. The heavy balls were bigger while the lighter balls were smaller.

Compression Consistency

  • Compression consistency across the Bridgestone e12 Contact sample was only Fair.
  • The compression delta across the sample was 14 points. That’s four points higher than the current database average.
  • Two balls were flagged as bad for falling outside of our acceptable range.
  • The average compression delta (the compression range across the three points measured on each ball) falls within our average range. None of the balls showed more than a four-point variation across any of the three points measured.

True Price

True Price is how we quantify the quality of a golf ball. It's a projection of what you'd have to spend to ensure you get 12 good balls.

The True Price will always be equal to or greater than the retail price. The greater the difference between the retail price and the True Price, the more you should be concerned about the quality of the ball.

Bridgestone e12 Contact—Summary

To learn more about our test process, how we define “bad” balls and our True Price metric, check out our About MyGolfSpy Ball Lab page.

The Good

  • Respectable quality for the price/category.

The Bad

  • Wide compression variation
  • Some layering issues

Final Grade

The Bridgestone e12 Contact gets an overall grade of 60.

While the consistency doesn’t match that of top-tier balls, it’s a respectable offering in a category (“premium ionomer”) with few standouts.

The “True Price” of the Bridgestone e12 Contact is $34.83. That’s an increase of 16 percent over the $29.99 retail price.

An overview of the equipment we use can be found here. To learn more about our test process, how we define “bad” balls and our True Price metric, check out our About MyGolfSpy Ball Lab page.

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey





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      Peter

      2 years ago

      I love the in-depth information but unless we can filter out the bad balls in the packs we buy they still cost what we have to pay don’t they.
      Surely we should use only you scores data not the imagined price?

      Reply

      Philip Reusswig

      2 years ago

      I would like to learn more about the Titleist Velocity golf ball, thank you.

      Reply

      Muniman

      3 years ago

      I have played this ball since late March. It is the closest I have found to my beloved gamer soft. It is a great ball in the wind. Been very consistent with it. Have a 64 , 65, and 66 with it. The 66 was in winds over 20 mph. It replaced the tru feel for me.

      Reply

      David

      3 years ago

      Will you ball lab test the Inesis Distance 100, soft 500 and Tour 900 in the near future ?
      Thank you for the ball lab tests.

      Reply

      Jason

      3 years ago

      Tour response please !

      Reply

      Mike

      3 years ago

      Feel like I blinked and we went from the e6 to e6 soft, e6 speed, e12, e12 soft, e12 speed and now the e12 contact. Whew, are you tired just thinking about all that change! The problem is, if you liked the characteristics of a specific pool, they don’t make it anymore, you’re forced to buy it on the secondary market.

      Reply

      Hank

      3 years ago

      Is there going to be any interest in testing Saint Nine two piece urethane balls from the Nexen tire group? Price looks comparable to Kirkland

      Reply

      Jelopster

      3 years ago

      2019 Maxfli Tour vs Tour X: I see that you’ve added the Tour X to the database, with the lowest score of any ball to date! This is surprising given the excellent score of the 2019 Maxfli Tour. Do you have any insights into the massive 48 point difference? Are they both Formost made?

      Reply

      Leon

      3 years ago

      Awesome job.

      Could you do a review on the Titleist Velocity golf ball? So many of my golfing friends are play this ball, and it will be wonderful to have some technical reviews and discussions on it.

      Many thanks for considering my request.

      Reply

      Tony Covey

      3 years ago

      Velocity is measured. Just need to do the visual inspection stuff. Probably won’t do a full write-up, but we’ll get it added to the chart.

      Reply

      Vincent

      3 years ago

      The description at the top says “Cover Material: Urethane” then you say in the text that it is a ionomer ball. I guess that’s a mistake in the description then?

      Reply

      Larry

      3 years ago

      I agree Richard. I observed that as well.

      Reply

      Chris

      3 years ago

      Thanks for the review and great info Tony. I’ve been playing the e12 Contact this spring and it’s hard to believe the compression is that low but the numbers don’t lie. My daughter has been using the e12 Soft and I had a dozen e12 Speed I was using last year and I felt like the Contact was basically the same ball as the speed with a new cover but not nearly as soft as the Soft…I guess words stamped on a ball can play tricks on the mind. Bridgestone if you’re out there please make an e12 Contact X…I like the dimple pattern and a frim ball would be great.

      Reply

      Scott Freeman

      3 years ago

      Thanks for the write-up Tony, love the Labs. Just wanted to alert you that the image for the link to buy shows the e12 Soft, not the e12 Contact

      Reply

      Tony Covey

      3 years ago

      Thanks Scott. It looks like Amazon treats them as the same ball, so once you follow the link, you need to select the 2021 model.

      Reply

      Richard

      3 years ago

      The MGS graphic shown in this article shows that these have a urethane cover but the body states Ionomer . I believe ionomer is correct and urethane is incorrect.

      Reply

      Jay

      3 years ago

      I was just going to ask this question. I thought this was an ionimer cover as well. Got excited for a second thinking it was urethane…

      Reply

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