- The Callaway REVA golf ball is a women’s version of the Supersoft Max.
- It’s available in pink and white sparkle.
- Retail price is $22.99 a dozen.
What do women want?
At the risk of mansplaining, let me tell you what I know about it.
Nothing.
Thanks for coming to my TED talk.
I’m just smart enough to know that tossing all women into a single bucket is a fool’s folly.
With that in mind, I can’t fault Callaway (at least not too much, anyway) for releasing the REVA golf ball—a “women’s version” of the Supersoft Max – even if the “Designed for Women” part of the story refers mostly to the packaging.
Callaway REVA Golf Ball – Supersoft Max for the “Ladies”
Like Supersoft MAX, REVA is an oversized (.05 inches larger than “standard”) golf ball designed for moderate swing speed players who don’t always make perfect contact. If you happen to like soft feel, all the better.
The REVA golf ball, like Supersoft Max, is ideally suited for beginners and seniors.
I should be clear. When I say REVA is like Supersoft Max, what I mean is it’s exactly the same ball. The color choices are different. The packaging is different, but otherwise … cover, core … it’s exactly the same.
Let’s talk reality for a minute. Above and beyond painting to appeal to the target demographic, there’s a valid argument that clubs designed to fit the highest percentage of female golfers should be shorter and lighter.
The physical characteristics of the average male and female are different. Absolutely, there are plenty of women who should play “men’s clubs” but there are plenty of men who would benefit from “women’s clubs.” Regardless of the paint color, off-the-rack offerings typically play to the middle of the bell curve.
With a golf ball, however, none of that is relevant. The same product that works for a slower swing speed male golfer looking for easy launch and soft feel works exactly as well for a woman looking for those same characteristics.
REVA Golf Ball – Giving All Golfers What They Want
The rub is that some women want products designed for them. Others want to be treated exactly the same as their male counterparts. I’d wager there’s a significant third group that doesn’t care either way.
One of Callaway’s mantras is giving golfers what they want. How do you do that when the golf ball needs are identical but the wants might be different?
The answer in this case is branding. REVA boxes are different. REVA color options are different. What’s on the inside—the stuff that counts—it’s the same.
Think of it as two more color options in the Supersoft Max family. There’s no rule that says men can’t play pink and white sparkle balls if they want to.
Retail price for the Callaway REVA golf ball is $22.99 per dozen. Retail availability begins April 21.
For more information, visit CallawayGolf.com.
*We may earn a commission when you buy through links on our site.
Danie Maré
1 year agoI know it’s more expensive, but my wife, with her 80mph driver swing speed, switch to Tiger’s ball. Even though it is against Bridgestone’s own marketing, we experimented with MGS “hardest ball you can put with” mantra.
I play with a lot of women because my wife and mother in law plays. Courses are to long for women of the front tees, and they play 3 wood / hybrid into 80% of greens. They do not need longer balls! Because it practically will not change the 3 wood to a short iron. What they need is balls that actually stops on the green, or enhances the inevitable chipping after the said 3 wood approach.
One Word – Urethane. Tiger’s ball reduced my wife’s handicap by 3 within 5 rounds. Because she actually gets the ball to check and stop, especially when she chips. I am sure the mid tier urethanes will do the same for the short game, but the 5 yards she picked up with the harder ball is not to be sneezed at.
Scott
1 year agoAgree that its antiquated to have a ball marketed directly to women. I think its totally cool to have colors or patterns that *may* be more appealing to women and girls. But to be honest, there are days that a neon pink ball might be good for me to find against an overcast sky. Bubba Watson rocks the pink every week.
Why not just market for slower swing speeds? I imagine a woman with a slower swing speed has similar needs to a man with a slower swing speed.
Paulo
1 year agoJesus it’s the 21st century. Mgs need to stop peddling the idea it’s acceptable for women to have different golf balls. Where does it stop ? Different entrances to the clubhouse ?
dave
10 months agoWahh! That’s your review? lol
Carolina Golfer
1 year agoI played the men’s max today.. I don’t like the feel. I don’t know why I thought it would be better than the Magna. But, for some ladies, I think this ball will be very helpful.
Ian
1 year agoFrom what I’ve seen, most women’s golf balls if you cut them are just standard two piece balls. They should be playing high end balls just like the guys if they are serious about golf.
Mike
1 year agoGuys, it’s 2021. Does it still makes sense to say “women’s” golf balls? Anyone can play low compression balls now. And I know there’s no such thing as “ladies tees” anymore at most courses I play. I know manufacturers still market these as women’s balls but it will be interesting to see if that terminology changes over time.
Jelopster
1 year agoThree questions:
1) How is this ball different from a Calloway Supersoft Max?
2) Can men play this ball?
3) Are they going to offer a matching set of iron covers? (Fingers crossed for
the white sparkle)