• Sleeker new head profile
  • Three adjustable sole weights
  • H.O.T. face technology with ST-118 face material
  • Targeted at advanced players

From a bean counter’s desk, maybe it is more practical to prioritize budget and resources to build products for recreational golfers—by far the largest percentage of the world’s golf population—over a much smaller consumer segment comprised of highly skilled players.

For the majority of golf OEMs, that kind of logic simply doesn’t fly. Here’s why: Zero to 15-handicap players are entrenched consumers. Sure, the “better player” numbers are much smaller. But they play more frequently, spend more to do it and pay closer attention to industry trends and innovation.

That’s for whom COBRA built the new KING TEC hybrid. The premium-level, adjustable hybrid complements COBRA’S new family of better player irons (KING Tour, KING CB and KING MB) and affords elite ball strikers a multi-purpose option from a variety of lies and situations.

About Face

Like it did for with AEROJET irons, the engineers at COBRA applied H.O.T. Face technology to the KING TEC hybrid with one added wrinkle to the PWRSHELL insert: a new forged ST-118 steel face material. The highly flexible forged ST-118 creates a larger zone for higher launch and faster ball speeds on off-center strikes.

Every KING Wears a Crown

The KING TEC hybrid also comes with a four-gram carbon-fiber crown. Use of the lightweight material helps push weight lower and further back in the clubhead resulting in lower CG, improved launch and just a hint of forgiveness.

Together, the carbon-fiber crown, H.O.T. Face and PWRSHELL kick up the performance standard of this hybrid. Users get less spin, improved control, dependable distance and higher launch.

The Shape of Things

To give the KING Tec more appeal in the playing position, COBRA engineers did some reshaping to the head profile. The result is a sleeker, more refined look that better players appreciate.

The KING TEC hybrid has a shorter blade length, less offset, a subtle, more rounded toe and crown along with updated face and toe curvatures to make the club appear more square at address.

Adjustable Weight? Check!

Three accompanying adjustable sole weights (two 12-gram weights and one two-gram) dial in specific ball flight requirements.

  • Draw bias: two 12g weights in the back/heel
  • Fade bias: two 12g weights in the back/toe
  • Straight flight bias: two 12g weights in the heel and toe

While some scoff at the idea of moving weights once a custom fitting has been completed or they’ve been dialed in, I’d encourage a re-think. Things change. Adjustability provides value-added aspect to a club like KING Tec especially when swing changes are undertaken.

Additional weights can be purchased through COBRA custom.

Adjustability for Loft, Too

As you would expect, KING TEC hybrid also comes with MYFLY Adjustable Loft Technology. A COBRA innovation, the hosel-based loft-altering platform provides adjustments of plus or minus 1.5 degrees to fine-tune launch and spin function.

Player Options

KING TEC hybrid comes in four options:

  • 2H (RH only) with a loft of 17 degrees but with loft adjustability from 15.5 to 18.5
  • 3H: 19 degrees adjustable from 17.5 to 20.5
  • 4H: 21 degrees adjustable from 19.5 to 22.5
  • 5H: 24 degrees adjustable from 22.5 to 25.5

Stock shafts are Mitsubishi’s MMT 80 (X-88.5g, S-85-g) for steel and MMT 70 (R-73g) in graphite.

Lamkin Crossline is the stock grip.

Price: $299

Retail availability in-store and online Feb. 3.

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