PIMP MY CHEVRON – Callaway Expands Customs Program

Here comes another example of Callaway Golf’s efforts to keep its lineup fresh, generate a little buzz, and keep you interested in its products without resorting to flooding the market with new gear or promoting its warez through a series of self-congratulatory tour-issue hats.

The new Callaway Customs program builds on the company’s U-Design and the original Callaway Customs programs (launched for MD3 wedges) with more options for more products. You’ll find the requisite details below.

Drivers

Available on GBB Epic and GBB Epic Sub Zero, customizing your Epic will set you back an additional $50, but it gives you eight color options and two additional paintfill zones. You also get a Callaway Customs headcover, which is nice, I suppose.

I don have an Epic, but if I did, I’d want it in blue…or maybe pink. Perhaps a bit of both.

Wedges

Available on MD3 Milled, Mack Daddy Forged, and likely whatever comes next, Callaway Customs adds between $15 and $45 to the cost of each wedge. Pricing depends on the options selected, but your choices include 3 characters (basic), 10 characters (advanced), or scatter stamping. Paintfill is also available in 7 different areas, including the weight ports.

Golf Ball & Accessories

Available on Chrome Soft, SuperSoft, SuperHot, and Warbird balls, pricing again varies based on how much customization you want. Callaway ball customization allows for up to 20 characters of text over 3 lines. The alignment line is also customizable. 4 colors are available.

Finally, Callaway is also releasing Callaway Customs Merchandise, which includes hats and belts.

All of the new Callaway Customs options are available for purchase now.

For more information, visit the Callaway Customs Page on CallawayGolf.com, or watch the video below.