Edison Forged Wedge
Golf Wedges

Edison Forged Wedge

Edison Forged Wedge

For some people, retirement is the end of the journey. For others, it’s merely a rest stop.

For Terry Koehler – aka The Wedge Guy – retirement didn’t take.

You probably know Koehler as the man who resurrected the Ben Hogan brand in 2014, only to see it file for bankruptcy in 2017. For others, you know Koehler as the spirit animal behind the innovative, and popular, SCOR and Eidolon wedge companies. Well, Koehler is back with a new project, the Edison wedge company.

And like the company’s namesake, Koehler believes the new Edison wedge offers a better idea.

A Wedge For The Rest Of Us

“Regardless of handicap, 80% of golfers say they hit their full swing wedges and short irons too high,” Koehler tells MyGolfSpy. “80% also say their wedge shots come up short more often than long, and 80% say they don’t get the kind of spin they’d like.”

The problem, says Koehler, is partly you, but it’s partly the wedge you’re using. No matter how much the recreational golfer practices or takes lessons, golf isn’t his job. It is, however, a Tour player’s job, and conventional wedges are designed for Tour players, not you.

“If you look at a Tour player’s wedge, they have a dime-sized wear mark on the bottom five grooves. That’s where they hit it,” says Koehler. “They play tight fairways, and they practice their asses off to be able to do that. If you look at an amateur’s wedge, he has a half-dollar size wear mark three to five grooves higher than that. He’s playing fluffier fairways and he’s releasing the clubhead ahead of his hands. He can’t trap the ball, so it goes high, and it floats with minimal spin.”

That, says Koehler, is mostly the result of traditional wedge design that features a low center of gravity. Golf Club Design 101 says low CG does two things to any club: increase launch angles and reduce spin. Tour players have the skills to work with that reality and make the ball spin how and when they want. We mere mortals aren’t in that same league. Koehler says his new Edison Forged wedge tackles that problem head-on.

“The simple physics of my golf club design is I raised mass dramatically up the back of the club. Technically, it’s thicker at the bottom because there’s a big sole down there, but the difference in thickness between the third groove and the twelfth groove is the smallest difference of any wedge in golf.”

In simple terms, there’s more meat higher on the bone, resulting in a higher center of gravity.

Moving the CG more toe-ward and higher on the face isn’t anything new. Koehler himself started the trend back in 1995 with Reid Lockhart and later with his Eidolon, SCOR, and Ben Hogan TK 15 wedges, while Cleveland’s CBX wedges have larger faces, cavitybacks, and a more toe-ward CG. Vokey, among others, has been adjusting CG over the past several iterations and for a good reason: a higher CG increases spin and improves, for lack of a better term, forgiveness on full wedge shots.

“Golf clubs have a smash factor – the efficiency of clubhead speed to ball speed,” says Koehler. “On a conventional wedge, you’ll see a center hit smash factor of 1.14 to 1.15. But move impact around a half an inch up, down, heel or toe, and you may see a smash factor of 1.18 when you catch it low. Catch it high or on the toe, it might go as low as .92 or .97 – that’s a 15, maybe 20 percent fall in smash factor. It’s physically impossible for the ball to go as far. That’s simple math.”

Koehler says robot testing done on the Edison wedges show a smash factor ranging from a high of 1.14 on the screws to a low of 1.08 in that half-inch up-down/heel-toe area. The result, anywhere from a 35 to 70 percent tighter long-short dispersion compared to conventional, Tour-design wedges.

Legit or Hocum?

When you talk with Terry Koehler, you get a hefty dose of The Wedge Guy, but you also get a side dish of Preston Tucker with a dash – if you’re cynical – of P.T. Barnum. He’s had a long history in golf and has many friends and several, uh, not-friends, but one thing you can say, his wedges have always performed. SCOR was dissolved when Hogan re-emerged, but there are still hard-core SCOR-ites on the MyGolfSpy Community Forum.

With that, it’s important to remember Edison’s test data comes from Edison. MyGolfSpy’s Most Wanted Testing will take a deeper dive into performance.

Trust, but verify.

Along with a more consistent smash factor, Koehler’s robot testing shows his Edison wedge produces a lower launch angle, longer average distance, and much higher spin when compared to conventional Tour wedges and game improvement wedges, at a recreational golfer’s clubhead speed of 75 mph.

Sounds revolutionary. Game-changing, even. And that begs the question, why didn’t anybody think of this before? Koehler says there are three reasons why wedges really haven’t evolved much over the past 30 years – other than more sole grinds and more sophisticated groove and face treatments.

“It’s historically the lowest priced club on the rack,” he says. “Putters are $250 to $500, drivers are now $500, and wedges are now $150, and they’re bought one at a time. Second, it’s a million unit a year category at the lowest price, versus 2.5 million units a year of $500 drivers, 2.5 million units a year of $400 putters, and 800,000 to a million units a year of irons sets. The economics of it doesn’t cause companies to say we’re really going to emphasize wedges.”

The third element, says Koehler, is Tour players.

“Roger Cleveland and Bob Vokey can eat my lunch when it comes to working with Tour players,” he says. “I’ve worked with Tour players enough to know I don’t want anything to do with those guys. They can feel stuff on a golf club you can barely even measure.”

Tour players want specific things from wedges; specifically, they don’t want the club to spin the ball, they want to spin the ball.

“If I forced Justin Thomas, as an example, to play my wedges, he couldn’t make it on the Korn Ferry Tour,” says Koehler. “I’m going to destroy the thousands of hours of practice where he’s learned to hit the ball a little on the toe to make it do this, a little high to make it do that, and a little low to make it do something else. Those guys do that on purpose.”

“But for a recreational golfer, the guy with the 75 MPH wedge clubhead speed, I’m giving him 60- to 90-percent more spin than a Vokey or a Callaway, and he wants it. “

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Groovy, With Sole

CG location is more influential in producing spin at higher clubhead speeds, much more so than grooves. At slower speeds, you need more coefficient of friction. Here, too, Koehler says Edison is taking a slightly different approach.

“Some of the others are putting wider, deeper grooves on their high lofts. I’m putting narrower, closer spaced grooves in the high lofts to try to get one or two more groove edges on the golf ball to give you some spin around the greens at low clubhead speeds, that little 10-foot pitch over the collar.”

You’ll also see some rotational milling on the Edison’s face, as well as an X-pattern face texture to increase the coefficient of friction, especially when wet.

“If I wanted to make the ideal wet weather wedge, I’d put grooves that are twice as wide and twice as deep on the golf club,” says Koehler. “But I can’t do that and have a conforming golf club. It’s all about how much moisture can I channel away so I can get contact between the ball and the face.”

If you’re worried about wedge wear, Edison says it’s using something called Durable Chrome plating, which Koehler says is twice as thick as the standard chrome plating used on wedges, so it should, in theory, wear more slowly. Again, the trust but verify motto applies.

As with Eidolon, SCOR, and Hogan, the Edison wedge will offer only one sole grind option: the latest iteration of Koehler’s patented V-Sole, which combines high and low bounce into one sole. The rear portion of the sole is low bounce for tight lies, firm turf, and shallow swing paths, while the front portion is higher bounce for softer lies and steeper swings.

Even though it’s well documented that bounce is your friend, Koehler insists it’s virtually impossible to fit for bounce accurately.

“I’m a heretic when it comes to bounce fitting,” he says. “Golfers tell me they play different turf conditions from shot to shot, from round to round. They tell me their divots are sometimes shallow, sometimes deep. How can I fit any of those golfers for bounce? A good tailor can measure you and make you a suit that fits. But what if you wake up one day and you’re a 42 short and, by mid-afternoon, you’re a 44 long? How am I gonna make you a suit? I can’t!”

The 500 Club

Koehler is 67, and his post-Hogan semi-retirement has apparently run its course.

“I’m doing Edison because I realized I’m not done yet,” he says. “I have ideas for making wedges better, for making golfers better.”

Edison is very much a start-up program. Full production isn’t expected to start until late March or early April, but Koehler is seeding the market with something called the 500 Club.

“We’re taking orders now for the first 500 sets,” he says. They’re specially marked 1 to 500. We’re going to give you a little package of Edison swag as well, and we’ll give you Ambassador cards, where you can share your experiences with others.”

The limited-edition offering includes three 1020 forged wedges in two different loft profiles (49-53-57 or 51-55-59) that can be bent one-degree week or strong. KBS Tour 120, 105, 90, and TGI 80 graphite are your shaft options in either stiff or regular, and the Golf Pride MCC Plus 4 grip is standard. There is no extra charge for length and lie adjustments, and the first 500 sets are selling for $537 on Edison’s website. Ultimately, Edison wedges will be sold individually in odd-numbered lofts, from 45- to 63-degrees, and will sell for $179 each.

Full disclosure, we have not tried the Edison wedges, and the only pictures we have are the ones provided by Edison, so our own testing is a must. That said, despite Koehler’s street cred as a wedge designer, $179 for a sight-unseen wedge is a bit of a leap of faith, is it not?

“If you unbox them and don’t like them, box them right back up and send them back and you’ll get a full refund,” says Koehler. “If you play them for 60 days and you decide you don’t like them, send them back, and I’ll buy you the wedges you want.”

Koehler’s Hogan venture didn’t end well, so starting small with no expectations feels like a lesson learned.

“Hindsight is 20-20 if you’ve been paying attention, and I’ve been paying attention,” he says. “The thing that’s always haunted me is the business side of the business. Managing overhead, managing employees – that doesn’t float my boat. But I have an operational partner. It floats his boat.”

“I don’t have grandiose plans of slaying any giants,” Koehler adds. “You don’t slay giants in this business because the giants have all the money. I don’t have any children, and this is a way to give back and stay engaged. I don’t want to just ride out to pasture.”

For You

For You

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John Barba

John Barba

John Barba

John is an aging, yet avid golfer, writer, 6-point-something handicapper living back home in New England after a 22-year exile in Minnesota. He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. “The only thing a golfer needs is more daylight.” - BenHogan

John Barba

John Barba

John Barba





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      Jerry

      2 years ago

      25 messages of diatribe without any testing by any of you. Typical. Well, wedge prices have caught up and I bought a 55. I’ll let you know how it goes.

      Reply

      JasonW

      4 years ago

      Accepted. the spin rates quoted look a bit “ambitious”. (Or more specifically, the Tour wedges numbers look oddly low). Doubters aside, the Hogan TK wedges are the best wedges I’ve played. Forgiving and soft on full shots with great versatility. I’ve tried the “named” brands, and they simply not as consistent.. The Hogans are a step up on the Scors they effectively replaced when Hogan restarted.. Terry Koehler makes great wedges. What he hasn’t yet done is made a great company and sales strategy.

      Reply

      John

      4 years ago

      Yup, Looks like another “Ive Ran out of Money, and need to re-invent the wheel again”

      Same old nonsense…

      Reply

      brian

      4 years ago

      Another guy trying to sell his “incredible” wedges. No thanks, his testing and chart is ridiculous and goes against all other testing and research done. Please show us the testing procedure(video included with a large sample size) where he is getting players up to 90% more spin. Also his comment on Justin Thomas is laughable, only in the golf industry can people make such ridiculous comments on their products

      Reply

      Cody Reeder

      4 years ago

      The wedge guys has no clue… Statements like this are not even possible in real life. Spin is produced with speed and solid contact.

      “But for a recreational golfer, the guy with the 75 MPH wedge clubhead speed, I’m giving him 60- to 90-percent more spin than a Vokey or a Callaway, and he wants it. “

      Also, how can you give a “recreational golfer more spin, and not a tour golfer. It seems strange to say that Justin Thomas would end up on the Korn Ferry if he played his wedge. Such an odd statement….

      Reply

      Bowser

      4 years ago

      Well in Canada that corresponds to a very expensive wedge for the average golfers (frankly wedges are starting to go up significantly over the past 3 yrs). I would hazard a guess that same avg golfer is playing a mid to low range ball as well because of cost (anyone over 12 hdcp likely misplaces their share of golf balls) unless you buy second hand. With the rate of exchange on the USD compared to the CAD this club will only surface in Canada as an error.

      Recently purchased a 52, 56 and 60 from GolfWorks Canada and they play very well and the feel off the face was very similar to my old Vokey SM5 wedges. And the 3 of them cost the equivalent of one of those fancy new wedges by the big guys and 2 1/2 f these new wedges.

      I consider myself a decent (budget conscience) golfer(7.5 Hdcp) who saves his game around the greens not off the tee so the wedge game is important to me. As some have mentioned here in the comments I would not expect these new irons to be around long at this price.

      Reply

      Bill

      4 years ago

      “Patented V-sole”. Interesting as Srixon has had it for at least a couple of years and Cleveland has incorporated it in all their wedges

      Reply

      Mark M

      4 years ago

      FYI – that V-Sole was in the SCOR 4161 wedges that were introduced in 2011 so … yeah

      Reply

      John Barba

      4 years ago

      Terry has had a patent on his particular variation of the V-sole sine the early 90’s. Despite the moniker, it’s not the same.at Cleveland’s.

      Bobarino

      4 years ago

      If he has has a patent on the “V Sole” since the early 90s it’s already expired. Does he have exciting new forged technology or just recycling a very stale marketing line for expired IP?

      Derek R.

      4 years ago

      Where do you think Srixon and Cleveland came up with the idea? It wasn’t theirs but it works. That’s why they use it. Iv’e played Scor wedges and Hogan TK-15 wedges for a while now. I have wore out at least 4-5 sets of each in 10 years. Scor wer great! TK-15 are phenomenal. I just purchased a set of the new Taylormade raw face wedges to try because of all the hype and because my last set of TK-15 worn out.. TM’s are good, but not TK-15 good.. TK-15 wedges spin more, can be flighted down easier and feel so much better and softer.. Most people don’t like them or won’t give them a chance because they are a smaller more traditional looking head so they think they are hard to hit.. Quite the opposite is true. It’s just a shame that they are not manufactured anymore. But with the new wedge from Edison now. It will be interesting to see if he has improved it over the TK-15. Price is a little steep but it will not sway me from trying them.

      Reply

      P.J.

      4 years ago

      Just so I’m clear, his chart shows that a game improvement wedge actually spins more than a Tour Wedge?!? Umm….maybe P.T. Barnum made up this chart???

      Reply

      bobarino

      4 years ago

      I, for one, am just flat out amazed that his wedges outperform all other wedges. Wait… this just in… it’s his chart. Nevermind.

      Reply

      Mike

      4 years ago

      Any chance the $179 a wedge is just for this first 500 run and then as they ramp up production prices come down a bit more?

      That’s a really hefty premium for the weekend warrior class of golfers to sink into just wedges.

      Reply

      TenBuck

      4 years ago

      Curious, just looking at the face if these clubs are USGA legal?

      Reply

      James

      4 years ago

      It seems like this guy fails at everything he does…

      Edison – fail
      SCOR – no real market penetration and limited sales
      Hogan – fail

      Why would anyone shell out money on these versus what’s already in the marketplace?

      Reply

      John

      4 years ago

      Did you forget “EIDOLON”?

      C

      4 years ago

      My question was dodged on GolfWRX, but are the bounces unique per loft?

      Or do you bend a 50 to 48, and that same 50 to 51, which messes with the bounce angles?

      Reply

      Jed B

      4 years ago

      I am looking forward to playing them in February. I bought the set because I used to play the Scor wedges. They were so great for me!

      Reply

      Terry McDowell

      4 years ago

      I play courses where the fairways are certainly taller than what’s on tour but I still don’t have trouble spinning a wedge approach shot. However, I have a high swing speed and I hit down on the ball quite a bit.

      Reply

      McaseyM

      4 years ago

      Very interesting. Hopefully we’ll get to see some Most Wanted wedge testing and forum testing in 2020 to see how they perform. His explanation makes good sense, but the price point is a tough sell. Would love to see how these compare to the Cleveland CBX wedges

      Reply

      Milo

      4 years ago

      He wants recreational golfers to pay 170 bucks for a wedge? DOA.

      Reply

      DennisCorley

      4 years ago

      Agreed. There’s a big disconnect between the “wedge for the average golfer” and $179. Average golfers don’t pay premium prices; prices higher than the Vokeys who use a large part of the $150/wedge to pay for the tour players and marketing that Edilon is not paying for……. like MILO said, :”DOA”.

      Reply

      P.J.

      4 years ago

      I couldn’t agree more – I can’t see spending more on an unknown/unproven club over a lower price and proven Titleist Vokey!!
      I didn’t think I’d ever say ‘lower price’ and ‘Titleist’ in the same sentence!!

      Reply

      Mark M

      4 years ago

      The SCOR 4161 were the best wedges I ever played. Perfect size, shape and range of lofts coupled with the ability to hit any shot I wanted. Unfortunately I didn’t get them until later in their company history and only had them for a couple years before Terry took over the Hogan mantle. I could find still find them new on eBay for a while but last year they were done. I bought a set of the TK-15 wedges, but did not like them as much.
      I have to say I am totally intrigued by this latest TK designed wedge and would like to give them a shot. The only thing stopping me is the commitment of a 3 wedge set.
      I’m hoping to hear from some early adopters on this and other forums to get the overall reaction and possible comparisons to SCOR.

      Reply

      John Barba

      4 years ago

      Hi Mark –

      The three wedge set is for the 500 Club pre-sale only. Once full production starts in the spring, you’ll be able to buy wedges individually.

      Reply

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