Peter Broome died on Nov. 4 after a little more than two years battling ALS. He was 66. Those in the golf business knew him as a man who spent decades leading Titleist’s brand and its relationships across the game.
Those who have watched ALS take someone they love will know him for what he did next.
A native of Montreal, Peter grew up playing at Royal Montreal and Mount Bruno, earned an education degree at McGill, University in his hometown and worked in golf operations before joining Acushnet. He spent roughly 30 years there, rising to senior vice-president overseeing Titleist brand management and the company’s relationships across the industry: the PGA of America, the PGA Tour and the governing bodies.
That last part is easy to overlook. Most of us know Titleist through what’s in the bag. Broome’s work was the trust underneath it, the relationships with golf professionals and clubs that made the brand mean something beyond the product. It shows up today in the affection so many of the game’s top young players have for Titleist, a loyalty that traces back to Broome pouring himself into relationships at every level of the game, from the national organizations down to individual golf clubs, one at a time. Brad Faxon joked that Broome had the best Rolodex in golf and nobody who knew him disagreed.
In November 2025, the PGA of America made him just the 13th honorary member in its history, a list that includes a U.S. president. This year, Golf Québec announced his induction into its Hall of Fame in the Builder category.
Golfers have plenty to thank Peter Broome for. But what he did after his diagnosis deserves a thank-you far bigger than anything he did in the game. For me, it’s personal.
My grandfather came to every single one of my golf tournaments. When I first started spending winters in Florida to work in the golf business, I wintered with him. We were buddies on the course and off it. Then he was diagnosed with ALS and we were still buddies. My husband and I became his caregivers and we stayed that way until we lost him to that brutal disease.
I know what ALS looks like up close. I know how it takes a strong person’s body piece by piece while leaving the mind painfully clear. I know the particular exhaustion of caregiving and I know the helplessness of having no cure to reach for.
In August 2024, Broome was diagnosed with the same disease. He could have stepped back. Instead, he and his wife, Sandy, along with their family and close friends, started the ALS Bridge Foundation, aimed at connecting people with ALS to research and promising treatments. Tour players such as Faxon and Keegan Bradley stood beside him at the launch and the golf community rallied behind it the way only golf can when one of its own is in trouble. He told friends he hated being the one who needed help and wanted to be the one helping. Even as the disease took his strength, he kept working so that families he would never meet might someday face ALS with more hope than he had.
He leaves behind Sandy, three children and three grandsons who called him “Grape.”
Every golfer, from the tour pro to the weekend player, should be glad Peter Broome poured so much of his life into Titleist. The game is better for the devotion he put into it. And everyone who has ever loved someone with ALS, watched it up close or simply hoped for a cure should be grateful for what he did with the time he had left.
Peter Broome built a legacy in golf that will last as long as the game does. In his final two years, he built a second one, carrying hope to families long after his own fight ended.
More information on the ALS Bridge Foundation can be found here.
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