Never Compromise – The Way To Re-Launch A Brand!

Wanna see more photos of this putter?  Click Here for more detailed pics.

Never Compromise Gambler Series Putters

Remember when Never Compromise putters first hit the scene back in the late 90’s?  You remember…they came out about the same time as those Bald Eagle golf balls. Anyways those gray and black 3-Piece putters were everywhere!  But then…pooof…they vanished.  Since that time they tried to re-establish the brand quite a few times but never really seemed to grab the markets attention as well as they did coming out of the gates. Hell those first versions still flood the eBay market…and can be had on the cheap.

Now…fast forward to a few months before the 2011 PGA Show…when we first showed some “spy pics” of what they were working on for 2011. These putters that we saw were different…a lot different.  Putter companies and putter models come and go…most of which do little to make me sit up in my chair to take a second look.  But these definitely did.

The Devil Is In The Details

The first thing I noticed was the milling work on the sole engravings…I could tell that their new designer Adam Sheldon had logged some major man hours getting this exactly right.  Anyone can make a putter…but like with many other things the details are what separate the good from the average.  A lot of work goes into to making a putter look just right.  Everything must be scrutinized…milling marks, a gazillion finishes, contours, radius, weight distribution, hosel design, the list goes on and on. And…yes these putters all resemble classic models from years past which typically turns me off…but under further inspection and a detailed analysis…Adam really did find a way to make them unique.

Yeah…I was impressed when I initially saw the putters but I was even more impressed when I got to see them all first hand at the PGA Show.  Everything from the headcovers to the shaft labels to the limited edition staff bags were all top-notch work.  The booth although small was the most impressive at the show in my opinion.  You could tell that every last detail of how the booth was set-up was incredibly well thought out.  And after speaking with different people with Never Compromise and Cleveland they all said that head designer Adam Sheldon literally designed not only every single detail on the putters but also all the design work for the booth…which was a major undertaking and job well done.   If you want to re-launch a brand this was the way to do it!  (PGA SHOW PICS).

This Is The Way To Re-Launch A Brand

He had the right idea when re-launching the brand…stick to the classic designs but put your unique spin on it.  Because whether putter connoisseurs like it or not for some reason the models that sell year in and year out continue to be the same ones.  Whenever someone tries to go too far “out of the box” they get shot down.  Just look at Scotty Cameron and the Futura and Detour putters.  Ashame too…because it limits the creativity in putter design….but that is the way it goes in golf.  So…don’t fix what ain’t broke…just put your own spin on it…and the putters by Adam Sheldon for Never Compromise did that in my opinion very well.

Hats Off The Adam & Never Compromise

Not only did he put his on touch on the putters but the website is one if not the slickest putter sites around.  If you are looking for the most user-friendly sites to customize your new flatstick this is one for others in the business to use as inspiration.

So hats off to Adam and the rest of the team at Never Compromise…to what I think is the best new putter introduction by a big brand in a long time.