SuperStroke Purchases Lamkin Grips

It is the end of an era—and the start of a new one—for the longest-running grip manufacturer in golf.

Lamkin Grips, a family business that has spanned three generations, has been purchased by SuperStroke, a leading putter grip company that came online in 2009.

“It is with pride and great gratitude that we announce Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” said SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs.

“If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Lamkin started in 1925 and supplied leather grips for the likes of Jack Nicklaus, Arnold Palmer and others. In 1995, Lamkin released the Crossline, the most popular grip in its history.

In John Barba’s 2022 profile, third-generation CEO Bob Lamkin said there was no fourth-generation Lamkin interested in being a part of the company.

“My wife and I have a blended family of six children and four grandchildren,” he said, “and none of them have expressed an interest in the company. So there will be a time when a decision has to be made about what happens.”

Lamkin will continue to serve as a board member and will remain involved in the company.

SuperStroke has been on the rise in the past few years, as its users have earned more than $500 million on major professional tours around the world.

Best known for its putter grips, SuperStroke offers a full range of officially licensed products, including both putter and club grips from college, NFL, MLB and NHL teams. They recently announced a partnership with content creator group, Good Good.

We’ll have to wait to see what this acquisition means. A press release said, “expanding grip offerings with Lamkin’s assemblage of expertly designed products marks the start of a bold new chapter for SuperStroke.”

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” Lamkin said.