First Look – Titleist TS4 Driver
Drivers

First Look – Titleist TS4 Driver

First Look – Titleist TS4 Driver

Hitting both the USGA’s conforming clubs list and the PGA Tour today is a bit of a surprise from Titleist.

Here it is, the TS4 Driver.

Let’s start by answering what I assume will be the most frequently asked question. The TS4 is not a replacement for either the TS2 or the TS3 that were introduced last fall. It’s what golf companies call a line extension, and in this case, it’s about extending the fitting capabilities of the TS line to include golfers seeking ultra-low spin without sacrificing speed or distance.

As you’d expect, a good bit of TS4’s technology carries over from the original TS offerings. We won’t rerun through all of the particulars, just understand that the new model also features Titleist’s Speed Chassis which includes an ultra-thin titanium crown, and a thinner (and faster) Radial VFT (variable face thickness) face.

If you’re looking for a point of comparison with a previous Titleist model, your best bet is the 915 D4, which was part of Titleist’s MOTO (Made Only To Order) program. Unlike the D4, the TS4 will enjoy the full benefits of full retail release, which means instead of having to MOTO your way into the new model, you’ll be able to demo and purchase (if you choose) the TS4 at your local Titleist dealer.

Like the 915 D4, the TS4 will be the most compact offering in the Titleist driver lineup. At just 430ccs, not only is it compact by Titleist standards, it should prove to be the most compact driver on the market from any major OEM this season (TaylorMade offers a 440cc variant of the M5).

GET FIT FOR YOUR GAME WITH TRUEGOLFFIT™

Unbiased. No Guesswork. All Major Brands. Matched To Your Swing. Advanced Golf Analytics matches the perfect clubs to your exact swing using connected data and machine learning.

FREE FITTING

Low/Forward CG

According to Titleist, the smaller footprint gets you a center of gravity location that’s 5mm more forward than that of the TS2 (note the forwardly placed SureFit Flatweight). For those who follow along with our annual CG charts (2019 update coming soon), the projection is a driver with a center of gravity location roughly 1.5mm above the neutral axis. What we’re talking about is a CG location that’s neither excessively forward (no need to Loft Up) nor excessively low, but has still been bumped enough to drop spin by +/- 300 RPM compared to the TS3.

Who is the TS4 designed for?

Designed to be a spin killer, the TS4 is for the guy looking to…you guessed it, cut spin. The conventional wisdom is that small, sub-460cc designs are for better players seeking enhanced workability. And while that’s certainly one category of potential TS4 player, it’s not the only one.

“We’re not going to pigeon-hole the TS4… Anyone with spin over 2800 RPM, depending on launch angle, could see not only increased distance, but more consistent distance” – Stephanie Luttrell, Director of Metalwood Development for Titleist

There you have it. If you generate more than 2800 RPM of spin with your driver, you might want to look at the TS4.

Titleist predicts only about 10% of PGA Tour Staff will move into TS4. And while TS4 isn’t intended for the meaty part of the fitting bell curve, the adoption rate is expected to be slightly higher among Web.com and college players. We’re talking about a segment of up-and-comers not radically different from PGA Tour bomber Cameron Champ. It’s a group of guys who generate a ton of head speed while hitting a degree or two down on the ball.

These guys aren’t distance challenged in the least, and so their coaches aren’t trying to change their swings to hit up on the ball and optimize for the launch monitor. For golfers in this category, the TS4 provides an option for cutting spin that doesn’t’ require changing impact conditions.

The final group of potential TS4 golfers is perhaps a bit more surprising, though perhaps not as much if you’ve followed along with Most Wanted Driver testing over the years. There is a group of golfers – and it’s not a small group – and it’s not necessarily a high-speed group either – that can get, for the lack of a more technical term, somewhere between a little and extremely swipey with their swings. I’m talking about guys who hit down and across the ball, and in doing so, generate an excessive amount of spin.

I know exactly this guy. His name is Hank, but I digress…

On the extreme end, we’ve seen golfers generate more than 4000 RPM…with a driver, and while I understand where the screams of “just take some lessons” come from, the reality is that some guys are plenty content to swing their swing and play their game. The TS4 might help that guy add a little bit of extra distance as well.

Isn’t Forward CG Less Forgiving?

Technically, yes. More forward centers of gravity result in lower MOI drivers. In this case, we’re talking about a 14% hit compared to the TS3, though it’s worth noting that the new model offers higher MOI than the 915 D4.

Here’s where things get interesting. Luttrell says that for higher spin players, spin itself is a more significant factor in distance, or more accurately, the lack of distance. Golfers in this category will often experience not only greater distance, but also more repeatable distance because of the lower spin rates offered by TS4.

I suspect some of you reading this might find that notion odd, but it’s similar to the story we heard from Callaway when the Epic Flash SZ launched, and it’s something we observed during Most Wanted testing as well. There were a few drivers, most notably the SZ, for which the correlation between ball speed consistency (an indicator of forgiveness) and distance consistency wasn’t what we would expect. Short story, the drivers were consistently long, despite greater than expected fluctuations in ball speed.

The larger point here is that while a spin killer like the TS4 isn’t for everyone – Titleist believes that the overwhelming majority of golfers will better fit into the TS2 or the TS3 – its potential to be a strong performer extends beyond the guy looking for more workability.

Specs, Pricing, and Availability

For high spin golfers seeking to trim a few hundred RPM, the TS4 will be worth a look when it hits retail in late June.

The TS4 includes Titleist’s SureFit hosel adjustability and will be offered in discrete lofts of 8.5°, 9.5°, and 10.5°. So sorrrry Canada, only the 9.5° available for left-handed golfers.

Officially the stock shaft lineup is unchanged (Project X Even Flow T1100 White 65 (Low launch and spin), HZRDUS Smoke Black 60 (Low/mid launch and spin), TENSEI AV Series Blue 55 (Mid launch and spin) and KURO KAGE Black Dual Core 50 (High launch and moderate spin), but there’s a chance (perhaps even a likelihood) that the shaft lineup will expand prior to launch.

Retail price is $500

For You

For You

Partner Content
Feb 22, 2024
What Club Should You Use to Get Up and Down?
adidas tour360 24 adidas tour360 24
Golf Shoes
Feb 22, 2024
adidas TOUR360 24: The Return of an Icon
News
Feb 22, 2024
Opinion: Pro Golfers Should Still Keep Score—But Let’s Reduce the Penalty for an Incorrect Card
Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey

Tony Covey

Tony Covey





    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Mark Kimpton

      4 years ago

      I currently got fitted for this TS4 and I absolutely love it, the sound makes a ‘tour truck’ crack and the ball explodes off the face. However….I do play off +2 and generate 118mph head speed. I needed a driver to slin less that a flash SZ (3600rpm – dodgy head). I’m the hands of my middle ages 7handicap father, he couldn’t get the ball above 10 metres from the ground.
      Amazing clubs……if you’re a high level golfer

      Reply

      Ned

      5 years ago

      After a lengthy 40-year golf career, I’m a Titleist player and have been for the last 20 years. Can’t say I am excited about a Chinese-manufactured golf club that costs $500. Precisely why I am thinking about giving the game up…it is too expensive!

      Balls are now $4 each, greens fees average about $50, putters are now upward of $300, fairways and hybrids set you back nearly $300, and irons are up to $ 1400 and no longer include a 3 iron! A plastic golf shirt made in Malaysia is $85 and most are shiny and hideous…This is some of why golf is on its way out. 10 million fewer players in the last 15 years.

      We don’t need another low-spin driver option. We need reality in design and pricing of golf gear and fees.

      Reply

      joe

      5 years ago

      HAHAHA. No way your name is actually NED!

      Reply

      Hank

      5 years ago

      If I remember correctly, Titleist offered a 430cc Japan only driver many years ago.

      I am an old (74), short (5’7″) golfer, and use a 43½” shaft in my Optiforce 440cc driver. I am definitely interested in any lower volume driver. The TS4 looks very interesting.

      Esthetic is important in confidence.

      Reply

      Spitfisher

      5 years ago

      Titleist forward weight low spin driver, wow, welcome to the party. Where have you been?
      Is anyone getting the idea there is way too many vendors selling basically the same clubs. One low spin driver gives you 2475 rpm , the next one gives 2430, the next one gives you 2500….then end result is a yard here or a yard there, the other difference is looks and sound. Both very subjective

      Reply

      Adam Burton

      5 years ago

      As a LH high spin golfer, this excites me! Correct me Tony if I’m wrong, but this is one of the only less than 460cc driver offerings in LH?? I would have loved to purchase a TaylorMade 440cc driver, but no love for LH golfers.

      Even though you apologized for it only being offered in 9.5* in LH, I don’t know what other company offers this?

      Reply

      Jimbro

      5 years ago

      If you wait just 12 months you can get the all new ts5, ts6 and ts7 guaranteed extra 25 yards!

      Reply

      TR1PTIK

      5 years ago

      Try again… Titleist is on a two-year release cycle and has been for many years now. You should read the article. :)

      Reply

      aivo

      5 years ago

      Got it wrong. this is Titleist not Taylormade

      Reply

      Mark M

      5 years ago

      It’s great to see Titleist following in TMs footsteps with a smaller sized driver. I much prefer the look at address of a driver head with less than 460cc.
      And I know what you’re gonna say, but do your REALLY need maximum forgiveness? I think it’s overrated.
      Will have to check out the TS2 AND M5 Tour.

      Reply

      Mark M

      5 years ago

      Um, that would be TS4 … D’oh!

      Reply

      mackdaddy

      5 years ago

      I don’t enjoy the front weighted drivers I have tried and will skip this one. I need the forgiveness of the back weighted drivers. I tried this years drivers and chose the Epic Flash and love it.

      Reply

      NH Golfer

      5 years ago

      Unneeded and unwanted in the marketplace. If Titleist thought this was an important line extension then it should have come out with the TS2 and TS3.

      Reply

      TR1PTIK

      5 years ago

      I don’t think Titleist is the type of company to release something without purpose as indicated in the article. They know the TS4 won’t be for every golfer, and therefore you should feel no pressure to buy it.

      “Titleist predicts only about 10% of PGA Tour Staff will move into TS4. And while TS4 isn’t intended for the meaty part of the fitting bell curve, the adoption rate is expected to be slightly higher among Web.com and college players. We’re talking about a segment of up-and-comers not radically different from PGA Tour bomber Cameron Champ. It’s a group of guys who generate a ton of head speed while hitting a degree or two down on the ball.”

      Reply

      Joe

      5 years ago

      “Unwanted in the marketplace”?? My PGA Superstore received 12 units of the TS4 and they are all sold out for now. I purchased one and it’s head is gorgeous. The most excited Ive been about a driver in years. My golf bussy hit mine and is picking one up, but he has to drive an hour north today to another store which still has a few left. Love it. Thanks Titleist.

      Reply

      Max R.

      5 years ago

      Bought the new Mizuno ST190. No need to buy this iteration. Is Titleist doing the same marketing as TaylorMade with new and improved models each year? Is that where they’re going with their irons and wedges?

      Reply

      Terry

      5 years ago

      I don’t believe Titleist said it was better than TS2 or TS3, only had lower spin and less forgiving

      Reply

      TR1PTIK

      5 years ago

      Not even close if you actually read the article. The TS4 is a “line extension” of the current TS lineup offering even lower spin in a more compact headshape. It essentially serves as a replacement for the 915 D4 driver which would now be somewhere in the neighborhood of 4 years old! Quite different from Taylormade or Callaway.

      Reply

      Drew

      5 years ago

      Hey Max, did you happen to test out the TS3 in comparison to the Mizuno ST190 when you were in the market?

      Didn’t have the opportunity to hit the ST190 but I love the TS3. From what I gather; ST190 seems slightly lower spin. Both having the best looks/sound/feel in the industry. I am launching too high with TS3 set at 7.75*. Mizuno has the capability to go to 7.5* or 7.0* in the 190G.

      Time is of the essence to decide, really want to give Mizuno the chance to fit in my bag

      TS3 #’s (C2 setting) Project X EvenFlow 6.5 – 65g on GC QUAD:
      AofA = 5*(UP)
      Dyn Loft = 14*
      RPM = ~2500
      Peak = ~165ft
      CHS = 120-126
      BS = 176-183

      Reply

      Brian

      5 years ago

      “So sorrrry Canada, only the 9.5° available for left-handed golfers.”

      Yet the image of the LH head posted at the USGA list of conforming drivers is an 8.5° head. https://www.usga.org/equipment/images/conf_clubs/20190142.jpg

      Reply

      Tony Covey

      5 years ago

      Tour only. The demand for an 8.5° in LH isn’t big enough to justify the cost of a full production run.

      Reply

      Max R.

      5 years ago

      Yes, southpaws North and South of the 49th are at a disadvantage. Mizuno did the same. Tour Exotics have virtually shut the door on lefties hands. Too bad.

      Reply

      Jordan

      5 years ago

      I think I’m going to hold out for the TS5.

      Reply

      NH Golfer

      5 years ago

      Excellent idea.

      Reply

      Dave

      5 years ago

      I immediately went to the end of this article looking for April Fool’s joke. Happy to hear about the new driver but don’t understand the timing (april 1)

      Reply

      Tim

      5 years ago

      This one looks like a true players driver. Something for the guy or girl that finds the sweet spot every time. I’d love to have a couple whacks. Im sure that when you do catch it pure, you’ll have a heck of a drive.

      Reply

      Matt S.

      5 years ago

      Excellent launch by Titleist. Spin control is ever important when considering distance AND stability. However, work with a certified fitter to determine if you are a good candidate for this driver. As with ANY forward CG driver, you may lose ball flight stability if your spin drops too low, causing “knuckleballs” and poor flight quality. These TS drivers ooze precision and generate great ball speeds. Definitely give them a swing when considering a new driver.

      *full time club fitter*

      Reply

      xjohnx

      5 years ago

      I appreciate the logical information here and no BS. This thing looks sweet and I’d be excited to check it out.

      Reply

    Leave A Reply

    required
    required
    required (your email address will not be published)

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Partner Content
    Feb 22, 2024
    What Club Should You Use to Get Up and Down?
    adidas tour360 24 adidas tour360 24
    Golf Shoes
    Feb 22, 2024
    adidas TOUR360 24: The Return of an Icon
    News
    Feb 22, 2024
    Opinion: Pro Golfers Should Still Keep Score—But Let’s Reduce the Penalty for an Incorrect Card