EVNROLL V-SERIES KEY TAKEAWAYS
- Evnroll V-Series offers expanded fitting options
- V-Series includes 6 models and 4 unique hosel designs
- MSRP $389 – $419 – availability March 2021
The new Evnroll V-Series is all about versatility. Hence the “V” part of the V-Series moniker. The simplicity is refreshing.
Consider the often-dizzying array of golf equipment marketing terms. Does the average consumer have any idea of what the hell an inertia generator is? Or does the typical weekend warrior really care about some fancy titanium alloy that offers enhanced ductility? Uh, uh. No way.
A good bit of marketing mumbo jumbo is meant to sound pretty and convey quality or something desirable.And sometimes golf companies don’t even care if the consumer has any idea what’s, what.
Fortunately, with the Evnroll V-Series, it’s a full dose of “it does pretty much exactly what you think it does.” The versatility of the V-series is rooted in a system of interchangeable hosels. With six head shapes, four hosels and three head weights, it provides fitters with 72 possible configurations.
The two objective benefits to such a system are straightforward. First, with more choices, fitters should be better able to find an optimal head/hosel match for golfers. Secondly, the fitting process should be, if anything, more efficient.
EVNROLL V-SERIES BASICS
If you’re new to the world of Evnroll Putters, here’s perhaps the most important concept to understand. At his core, Guerin Rife (founder) is a problem-solver. Each example of keystone technology in an Evnroll putter is a proxy for his best answer to a common problem.
With the Evnroll V-Series, the problem it addressed is aim. As in, the vast majority of golfers have poor aim. Rife and his cronies studied the data from thousands of fittings performed with fancy machines like Quintic and what they found confirmed the obvious – It’s really hard for golfers to consistently make putts with poor aim.
With that, golfers respond differently to visual cues at address such as offset, lines, and shape. The absence of such features also can impact aim. Without getting too far into the weeds, everything from eye dominance to physical player characteristics can (and typically does) create aim bias. So what’s the solution?
FOUR EVNROLL V-SERIES HOSELS
As stated previously, the V-Series offers four interchangeable hosels and six putter heads.
The four hosels offered are: short slant, short plumber, long plumber and long slant. Each fits a different type of putting stroke and while creating various amounts of offset.
The short slant hosel generates more toe-hang for players with a stronger arcing stroke.
The short plumber neck produces less toe hang than the short slant and is likely best suited to players with a slight arc putting stroke.
The long plumber hosel has a full-shaft of offset at address. Quick reminder – offset is the distance between the face and the leading edge of the shaft. This hosel set up is less rotational than the short plumber neck and fits so-called straight-back-straight-through putting strokes. There really isn’t a true “straight” putting stroke, however those with the least amount of rotation typically fit into this category.
The most distinct-looking hosel is the long slant with a 2-shaft offset. Spoiler Alert! It’s designed to pair with Evnroll’s MidLock series and increases putter loft by 2°. Check back tomorrow for more details.
While we’re taking a brief brain break, a word on putting strokes and arc. Basically, the arc of the putting stroke is defined by how much the golfer opens/closes the putter relative to the target line throughout the stroke. Fitting systems such as Quintic and SAM PuttLab can measure precisely the amount of rotation in your stroke.
SIX EVNROLL V-SERIES MODELS
The V-Series is available on six Evnroll putter models. The ER1, ER2, ER5 and ER7 remain four of its best-selling options, so it makes sense to keep these as a core offering. The ER8 still qualifies as a mid-mallet design. However, the updated shaping features a square-back as opposed to the rounded back on the previous design.
The final model in the Evnroll V-Series is the ER11, a new addition to the Evnroll family. The footprint is a little reminiscent of the PING Ketsch. However, the ER11 actually takes more cues from arguably the most popular mallet putter of the last decade – the TaylorMade Spider. Instead of wings or protruding elements, the ER11 includes two interchangeable perimeter weights. Regarding mass properties, the intention is the same. Create a low/rear center-of-gravity to boost MOI (forgiveness). In this context, forgiveness often translates with golfers experiencing better stability throughout the putting stroke.
Certainly, Rife believes that the ER11’s adjustable rear weights and four V-series hosel options offer meaningful improvements on the original Spider design. Slight non sequitur, but that’s a reasonable summation of progress. Find a design with proven success and find a way to make it marginally better. Should that be the case with the ER11, it might be one to watch during our annual Most Wanted testing.
EVNROLL V-SERIES DEMO TIME
If Evnroll has a secret sauce, it’s the patented “Sweet Face” technology. When golfers ask “What makes Evnroll different?”, most will point to the parabolic grooves as the primary answer. And though some critics question the claim that the grooves “progressively redirect the ball down the target line” our testing would indicate the technology has merit. I only mention this because with a new release it’s easy to gloss over the foundation of what’s standard on every Evnroll putter.
For purposes of argument, let’s assume there are two basic consumer groups. Those who have been through a quality putter fitting and those who haven’t.
If you’re in the first category, the V-series may simply offer a more robust menu from which to order. In my case, I tend to produce more consistent results with putters that have little (or no) offset. And prior to the V-series, I vacillated between the ER5 CS and ER2. However, with the Envroll V-Series, I was able to pair the short-slant hosel (minimal offset and a good match for my slight-arc stroke) with either the ER2 or ER5 head shape.
My hunch is that the sharper, more squared-off profile of the ER2 will remain a better fit for me. However, that’s pending more extensive on-course testing.
But, what about the majority of golfers who haven’t been fit for a putter? We’ve hashed out and rehashed the challenges around getting fit for golf equipment. Typically, it’s a function of time, cost and perceived benefit. But, with better access (some of which is the result of COVID) and more efficient processes, it’s something any golfer who honestly wants to improve, should consider.
EVNROLL V-SERIES FINAL THOUGHTS
Moving forward, advancements in golf equipment are likely to come from one of three sources. Materials, manufacturing processes or customization. Implicit in this conversation is the ability to better individualize equipment and that is precisely where the Evnroll V-Series makes a compelling case that the V-Series is both new and improved. While Envroll putters are 100% milled and utilize materials on par with other category leaders, chiefly the V-Series presents golfers with a simple value proposition – some choice is good, but more choices are better.
Do you agree? Share your thoughts.
EVNROLL V-SERIES PRICING AND AVAILABILITY
All V-Series models will be available at retail beginning in March 2021.
V-Series blade putters (ER1V / ER2V) start at $389 (with TourTac grip) or $399 (with Gravity Grip)
V-Series mallet putters (ER5V/ ER7V/ ER8V/ ER11V) start at $409 (with TourTac grip) or $419 (with Gravity Grip)
I had a chance to sit down with Guerin Rife to chat all things V-Series and Midlock putters, check out what he had to say, here.
For more information, visit Evnroll.com.
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Patrick Southward2 years ago
trying to find an ER 11 V putter
Rob2 years ago
Chris, I switched from a Scotty to an ER5B a year ago and I LOVE it!
My question is this: on the soul of the Evnroll putters some of the putters have two small black dots and some have three. Is that indicating the weight of the head or something else? If it is the weight, what does two vs three dots indicate? Thanks!
P.J.2 years ago
Love my current EvenRoll ER-7, but a putter for $400+?!? Easy to pass on these….
Garu2 years ago
I find it interesting that whenever MGS covers a release of a PXG product (see Blackjack comments) everyone is up in arms about price. Now when a comparatively priced putter from Evenroll is featured, not a peep. I’m starting to wonder if people are just anti-PXG…
David Fernandez2 years ago
I know you guy only have personal local for location
For testing products do you guy any exemption that live out of state ?
HOLN1UK2 years ago
I have a Guerin Tour Spec mallet, and find it to be the best design he’s made. I wish he’d use it with EVNROLL. I also have the ER8, but it can’t knock my Guerin out of the bag. Guerin Rife is definitely a genius in the putter industry!
Dave Sanguinetti2 years ago
To answer CampagnoloBob,s last question Guerin Rife moved on because his investors wanted him out! Much like some of the most innovative minds in golf, Guerin Rife, like Barney Adams, and Terry Koehler are superior innovators but terrible businessmen and managers, Just a fact of life- The 3 most innovative putter minds in the game are Harold Swash, David Edel, and Guerin Rife- Rife’s new investors have taken the day in/day out mgmt on leaving him to do what he does best- INNOVATE!! and he might just be the best technically in the business!!!! His new venture is doing well financially and his putters, grips and training aids are Terrific.
Nick Aquilino2 years ago
Dave you are correct. Rife is the best technical innovator for sure with putters and perhaps in the entire business. However the rest of the information is based on a total lack of knowledge of the history of the Rife putter story. Currently Guerin Rife is an equal partner in EVNROLL with one other individual and Guerin absolutely runs the day to day business that has resulted in the company being extremely successful and continuing to grow each year of its existence. There are no investors. None.
Quite the opposite with the original company that was run totally by the investors with Rife having basically no management role and being limited to being the innovator only. This resulted in extremely poor management decisions that led to the company failing and sold to another entity. It is rather curious you would offer an explanation that essentially totally opposite to the actual history of the development of EVNROLL…
cksurfdude2 years ago
Someday…. ..would love to make a trip to “the source” for an official signature model 😉 fitting. Drive them crazy trying out every combo (including the BGT shaft and Gravity Grip).
Currently have a stock ER5 .. and love it .. but can I do better…?
Timmy2 years ago
confirmed with Evnroll directly the V series will not be offered in left-handed….
to say I’m devastated is an understatement. really disappointing decision for the LH community
Arnold W Augustin2 years ago
Have a two Bar and I play an ER10 original two bar like mallet modifies with a stability shaft and a Garsen Max grip (with heavier weights). I putt really well with this putter. I would consider the ER5 but really wish they would extend the grooves to the end so that on purpose toe strikes take advantage of the grooves. I have found that the high toe wedges with extended grooves work so why not in a putter.
CampagnoloBob2 years ago
Chris: Is Guerin Rife the designer of the original Rife putters? I still have a Bimini series Rife which has face grooves very similar to the Evnroll putters but are milled across the entire face. The original Rife putters were shaped more traditionally, but the face grooves did a great job of getting the ball to roll properly. What happened to Rife putters, and why did Guerin move on to Evnroll?
Chris Nickel2 years ago
Yes, Guerin is the original designer but sold the company is roughly 2011 (I believe) I don’t believe he’s had any involvement since that time. In terms of why, you’d probably have to ask him 🙂
My best guess is Guerin is a very creative guy and can’t stand still for too long and just wanted to do something different.
Rob Stauffer2 years ago
Great looking lineup for 2021. Been wanting to give one of these a try for a while now…gonna make it happen this spring!
Zac2 years ago
I have used Evenroll for about 4 years now, hands down the best one. I play PING and I had a PING putter and I also have a Bettinardi putter, which is a few years older but the Evenroll just feels more balanced. To me it is the best putter of all the ones I have played.
Ryan2 years ago
I assume that not all of the photos in this are of the new V series putters? Some of these definitely look to have a fixed milled hosel.
Definitely interested to try these though. I’m assuming that the feel isn’t changed by having a removable hosel, but will definitely want to test that myself.
Chris Nickel2 years ago
All images are of V-series putters. The hosels all weight the same and are affixed underneath, not dissimilar from adjustable hosels on drivers. However, from the top, I do agree that they look remarkably clean and don’t give any visual indication that they’re adjustable.
Jacques2 years ago
I’ve had the Rife 2 Bar Hybrid putter for years and have loved it. Looks like it might be time for an upgrade!
Scott S2 years ago
Two thumbs up for Evnroll here. I have been playing a Callaway BJ-1 literally for decades, since sometime in 1996, and have only recently had enough…inconsistency develop that I decided I might even want to try something different; so I planned to get a putter fitting – then of course COVID happened. I tried a couple of the TM Spider models here and there over the years, but could never get over the shape and honestly I never had a reason to change before this anyway. So with no fittings available and I started doing a lot of reading and got interested in Bettinardi products, then I stumbled across the Evnroll name here at MGS; after some basic ‘testing,’ once golf stores here kind of opened up, I acquired and ER2 and my putting confidence and consistency returned; so far I really like it. Once we reopen businesses here I still intend to do an actual fitting to at least validate my current choice, but I for me the product is top quality and it works for me; the only regret I have is not getting the Gravity grip. Thanks for the article Chris keep up the good work over there; I look forward to more NoPuttsGiven podcasts.
Dom2 years ago
I love my ER2 and love it more now that I put in a Stability Tour shaft. This new series is intriguing to me and would be great for fine-tuning the right fit. But I do worry about the glued in versus screwed in head. Might have the same drawbacks I have heard for being fit into the newer PXG putters. The screw doesn’t make it feel as solid as the actual putter you order from them will be.
I am also a believer not only from my own putting but a friend who was a long time Scotty and Bettinardi guy. He tried my backup ER1.2 and his feedback was, “I like it but can’t tell when I am not hitting it square.” And my reaction was, isn’t that the point? Needless to say he’s still gaming the Evnroll.
Paul2 years ago
Chris, I’m confused… Evnroll took care of the “aim issue” by creating hosels that fit stroke types??? The visual cues one takes from looking at the head and lines, as mentioned, aren’t cured by whether they have an arced stroke or not, they’re cured by fixing the visual cues of the putter head type and lines…. David Edel is a good example.
Anyway. Maybe I read the article wrong. Thanks for any clarification!!!!!
Ryan2 years ago
I think the “aim issue” is resolved by allowing for a greater combination of heads and hosels that weren’t previously available. You can now pair up the head that provides the best aim with the hosel type that best fits your stroke. For example, finding a strong arc mallet is difficult to do and you would have very limited choices, but now you have several.
Chris Nickel2 years ago
Paul – Good question. Yes, in general we talk about hosels that better fit different stroke types and the combination of different hosels/offsets/toe hang, etc. alongside different headshapes is what allows the system *head/hosel/grip/length” to allow golfers better aim. You mention David Edel and that’s certainly another name that works in this conversation. David has his own approach which is unique and onecould argue takes an even more granular approach to aim. Hope this helps!
Paul2 years ago
Thanks for the reply, Chris!!! That helps
Steve S2 years ago
Not sure the technology does that much for most golfers. And the cost doesn’t help; not when the $99 Tommy Armour wins(or ties) for most wanted mallet two years in a row. I do like the looks and feel of the Evnrolls , tho…..
Chris Nickel2 years ago
As always, we can point back to two truisms of golf equipment. The first is that price is entirely subjective. Personally, I can’t pay $55 for an athleisure t-shirt. But plenty of people do.
In terms of value, I don’t see how the $99 Tommy Armour gets beat. It’s a ridiculous price for the performance it offers. Secondly, is the concept of cost vs. improvement. Does Evnroll’s technology work? I believe the evidences suggests it does. Now, how much it improves your putting and whether that’s worth and extra $100, $200 or $300 is again, subjective.
Steve S2 years ago
Agreed. It is subjective, but should it be? If you get 2 “strokes gained” over your current gamer it might be worth it. But if the difference between it and your current putter is a tenth of a stroke…….
Ben s2 years ago
I may reach out to them to see if I can buy the short slant and install via glue into my existing ER5 because I can’t use a double bend shaft. Shirt slant fits my stroke and to have someone weld one on costs 180 laughable dollars. Lol.
John Courtney2 years ago
Bought an ER1.2 when they came out and never looked back. I love a classic blade and had other big brands but this is better. I always thought I was good at aiming and poor at speed. This putter has proved that wrong. I’m the straightest I’ve ever been! It’s the best bit of kit I’ve bought in many years.
Jon2 years ago
Gosh – Scotty Cameron must be delighted with the 11V. Looks like the fruit of the marriage of a Phantom X8 and a Ping Ketch. Nothing new in this lot really, like most putter launches these days, with the exception of innovators like Lab Golf.
Plumbob2 years ago
I purchased a ER2 last Year(2019) technically now the year before last. My putting has never been better since I started gaming the ER2. While the technology has helped tremendously (better roll etc) what has really been super beneficial is modifying my putter technique similar to Seve’s (you can search and watch this on You tube.) and by also from shortening the length (down to 33”). This combination has me sinking more putts than ever before in over 30 years of playing the game. I should also thank Evnroll’s after sales service, my putter covers stitching came undone on the inside, and a photo was all it took for them to send me a new one. Bravo!
DaveS2 years ago
I used the ER5V all of 2019 and made more 1-10 footers than in my previous 40 years of playing. Seriously. Also carded more birdies in a single season than ever before. Seriously. Early in the season I replaced the Evnroll gravity grip (big mistake) which changes the whole weighting and setup of the club so I had to buy another gravity grip and had it put back on. The two Gravity grips were totally different style-wise but I went back to making the shorties and some longer ones as well. You can tell that there is some type of relationship to Rife because I also have an older 2-Bar model that always seems to be the go to putter when I’m not putting well. Hope this helps!
Rob2 years ago
How did you get that already???
Bob Montle2 years ago
I was a good putter in my teens but got progressively worse as I got older. But now, at 72, I’m putting better than ever before thanks to my Evnroll EV5 putter. It has increased my one putts while cutting my three putts in half. I AM A BELIEVER
DLow2062 years ago
Love the modularity. Reduces Evnroll’s costs to put out different hosel options in the market, gives consumers more flexibility, seems like a win win.
EChaisson2 years ago
Lets hope that there are more options for us left handers