- Fujikura introduces Axiom, a new composite iron shaft.
- Available in three weights: 75, 105 and 125 grams
- MSRP is $105-$125/shaft
Question: What would happen if you took Fujikura’s VeloCore technology and put it in an iron shaft?
Answer: Fujikura Axiom.
The Fujikura Ventus family of wood golf shafts is class-leading. And VeloCore (velocity at the core) technology is what makes Ventus, well, Ventus. It’s also Fujikura’s best-selling shaft ever and the “it” shaft on professional tours and in the after-market over the last four years.
But popularity comes with a hefty price tag. A Fujikura Ventus or Ventus TR wood shaft runs roughly $350 without installation, adapter tip, or grip.
Similarly, the Fujikura Axiom iron shaft likely isn’t for the cost-conscious golfer. Companies often prefer the term discerning, which is a nice way of saying the target consumer is one who will pay a premium to explore every available avenue in search of additional performance.
And let the record reflect that Fujikura isn’t hiding from that.
Axiom is an expensive part and Fujikura knows that will likely dissuade many golfers from giving it a second (or perhaps, first) thought. Depending on the number of irons in your set, upgrading to Axiom is a $700-$900 commitment.
If that evokes some sort of price rage, you’re not the target consumer. And that’s OK.
With apologies to Bob Dylan, if the price tag is too steep, “It ain’t you, babe.”
Fujikura Axiom With VeloCore
What is VeloCore and what can it do in an iron shaft? The basic explanation is that VeloCore is a proprietary construction that makes a shaft more resistant to twisting over the length of the shaft than conventional designs. Less twisting results in improved face delivery and ultimately more centered contact. Ultimately, this leads to more consistent ball speeds and improved downrange accuracy (dispersion).
You can also think of VeloCore as a synergistic technology. It’s a shaft architecture that allows the clubhead to perform more optimally. Conceptually, it’s like filling up your tank with gasoline that gives you a couple of extra miles per gallon.
Fujikura Axiom Claims
Fujikura isn’t making any bold distance assertions or suggesting outlandish performance benefits. But based on extensive research and player testing, Fujikura believes Axiom will give you a bit more carry distance and, most importantly, better dispersion.
Let’s take a closer look at each potential benefit. Distance is all the lowest-hanging fruit in the marketing-pitch talking points. It’s a simple concept, where it seems reasonable to think that more is always better. When it comes to playing better golf and shooting lower scores, distance is a factor. But for some golfers, it’s not the most important one. All that aside, it’s fair to say you can’t probably name anyone who is looking to hit the ball shorter.
The second element is where Axiom really has my attention. I have to think that every golfer could shoot lower scores with more consistent iron play. It’s the weakest part of my game. And we appear to be in the midst of a trend where manufacturers admit that iron performance deserves a holistic analysis—one which includes ball speed, trajectory, spin, direction, peak height and descent angle. If Axiom can help golfers become more consistently accurate, it feels like the sort of advancement that could serve as an inflection point in the time-old debate of graphite versus steel iron shafts.
To be clear, dispersion isn’t simple an “east-west” piece of data, though we often think of accuracy as the difference between our shot direction and the intended target. It’s also a “north-south” consideration. Each iron has a minimum and maximum distance. For example, my average 7-iron distance is +/- 170 yards. But my total 7-iron range is 160–175 yards. If Axiom can help me hit more shots closer to my target distance, that’s a compelling performance advantage.
Fujikura Axiom Tech and Details
The Fujikura Axiom is available in three weights (75, 105 and 125 grams). Each weight consists of three shaft blanks, long-irons (2-4), mid-irons (5-7) and short-irons (8-PW).
The tip of each Axiom shaft is .370” which might not seem like an important detail. Here’s why it might be. Most iron heads accept a .355” taper tip iron shaft. In order to fit a .370” parallel tip shaft, the club fitter has two viable options: bore out the hosel to make room for the larger .370” shaft or remove material from the tip area of the shaft to fit the existing .355 taper tip hosel.
I’d think club builders would prefer the .370” option as it’s theoretically easier to hit precise spec/flex targets. But if you’d like the option to potentially switch back to a different shaft make/model, it likely makes more sense to trim the shaft rather than remove material from the hosel.
STRAIGHT $$$ HOMIE
My initial reaction is that Fujikura’s pricing is a little clumsy. The stock answer is that Axiom uses exotic materials and heavier weights require more of the top-shelf ingredients, thus the higher price. On paper, that makes sense. A one-carat diamond is more expensive than 0.9-carat diamond, right?
However, Ventus and Ventus TR wood shafts use the same VeloCore structure as Axiom and come in a range of weights and flexes. Yet all carry a single price tag of $350. The risk is that having three prices for essentially the same product is potentially confusing to consumers. And my hunch is that $10 one way or the other isn’t the decision point for the target consumer.
I’ve been hearing about Axiom for a fair bit and, at times, I thought the more appropriate name would have been Godot. (If you know, you know.) But here it is and though it’s not intended for the masses, it’s potentially an important step forward in composite iron shaft design. In a sense, Axiom is a concept product that I expect to inform and influence future Fujikura iron shafts. At some point, Fujikura will update the Vista Pro (and possibly MCI and Sakura) and whatever that new shaft is will be more advanced because of what Fujikura learned from the process of developing and bringing Axiom to market.
Put differently, more golfers will benefit from Axiom golf shafts in the future than in the next year.
The “graphite versus steel iron shaft” conversation is also a proxy for the quest to find little bits of improvement. If a golfer pays $600 for a driver that gets them a couple of extra yards off the tee, should they consider a pair of shoes that could yield the same benefit? If an iron shaft can save you a stroke or two throughout a tournament, what is that worth?
We will save the topic of the limitations of isometric steel constructions for a later date. But what’s clear is that the future of iron shaft construction is in composites, not steel.
Pricing and Availability
Fujikura Axiom is available beginning in March and only through authorized Fujikura retailers
Pricing is specific to each weight
125 gram – X-Stiff – MSRP: $125
105 gram – Stiff; X-Stiff – MSRP: $115
75 gram – R2; Regular; Stiff – MSRP: $105
For more information, visit fujikuragolf.com.
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STEVE W1 month ago
I was fitted into the Ventus Black 6X round September 2022. I immediately saw dividends. Won the longest drive in a scramble. Also used over half of my drives in a scramble format (despite being the 3rd worst handicap of the group). I decided to get fit for a 4 wood a couple months later, and got fit into Ventus Black TR despite trying many other shafts. Got fit for a hybrid last week and same thing again, fit into the Ventus Hybrid Blue 8X. I have noticed much more accuracy with the Ventus shaft. Maybe because I have a very aggressive downward start to my swing that I have personally noticed great results with Ventus. I am super excited to see what the iron shafts may do for me. Currently gaming DG AMT Black S300 onyx iron shafts for the last 5-6 years. I got fit into the same iron shaft again this past month despite trying Project X and some other shafts that I heard about. I already talked to my fitter and will let me try the Axiom shafts once they arrive!! The costs do give me quite a bit of hesitation, but if I see half the results with the irons that I have seen with my wood shafts, it would be worth it for me.
Chris1 month ago
Your post inspires me. I just bought a new 3 wood with the Ventus Red shaft for a higher flight and I love it. I’ve gained at least 10 yards and the ball goes strait..may need to look at expanding to more Fujikura shafts in the set.
Josh1 month ago
Love those weight classes – we need more Graphite for Irons in the 105 and 120 classes. I’ve got Dart 105’s right now, and the more options in the fitting quiver the merrier.
Having said that, I *hate* that they are pricing by weight. It’s ridiculous that they’re trying to skim another 10% on top of an already premium retail cost to marginally increase the materials cost. It’s the kind of margin that just gets overlooked when you’re spending 4 figures on fitting a set, but it’s pure price inflation and if one mfgr gets away with it, the rest will soon follow suit.
Fozcycle1 month ago
How come no shafts for Seniors?
Genie4 weeks ago
the R2 next to the 75 gram shaft would be the equivalent to a senior flex. The range would go: R2 –> Regular –> Stiff –> X
Steve1 month ago
Interesting. They can put velocore into a ±40″ shaft for $120, but if you want it at 46″, it is going to run you $350. I know this is the case across the board for all graphite shafts (actually worse in most cases), which really makes no sense. It is really hard to believe the cost structure is 3x greater (or more in most cases) for wood shafts. Aftermarket consumers really are getting shafted.
Dennis1 month ago
Chris,, This seems like a compelling option for me. I am getting older and I have TT AMT White shafts in my irons now and I feel the current set up feels heavy and I would like more launch especially on the 5 & 6 irons. My question is, where do I go to make sure I get the best fit? I have a good relationship with a fitter at Club Champion and he’s really good but I don’t want to spend a fortune on new iron shafts.
Chris Nickel1 month ago
Great question! If you have a good relationship with someone, I’d certainly start there and see what they suggest. I certainly wouldn’t pay any extra for SST Pure, but beyond that working with a fitter you trust is vital.
El1 month ago
Might want to check out the Nippon Zelos shafts.
Light weight, stable, and about $35.
Thomas A1 month ago
I recently switched to Mitsubishi OTi 95g Stiff graphite shafts in my irons. I’m really loving them. Club Champion was going to charge me $1100 just to put my existing iron heads in them. I ordered a brand new set from Sub 70 for $800. If they can get the OTi shafts, then they can get these. Just a thought.
Chris Nickel1 month ago
I’m sure others have similar thoughts – but what we’ve been told is that Axiom will only be available through authorized fitters…for the time being.
That certainly could change at some point, but I wouldn’t expect it any time soon…and if/when Axiom is available through club companies, it will likely remain at the same price.
Robert1 month ago
They had me until the 125 only comes in x-stiff. Several years ago I tried just about every graphite iron shaft. The lighter one’s always made the feel of the club out of balance and no matter where I added weight I couldn’t get the same balance as something like DG s300/400.
I get the the .370 blanks allows some flexibility but not sure it would be enough.
Gerry T1 month ago
Having used UST Mamiya shafts for a while, I am looking at the Fujikara Atmos shafts and moving back to the F9 irons. I can still play the Speedzone 8 i-GW. I already have the Fujikara Atmos shaft so I look forward to playing the F9s this season.
Paul Vicary1 month ago
Great article Chris. Price point for the Axiom is steer. I’m sure they are great irons but I think I’ll stick with my trusty UST Mamiya Recoils.
Daggummit1 month ago
Yawn. Why do they have to “configure” them into groups of 3 like that. What if you wanted to soft or hard step it? What happens to the grouping then? I don’t think people want to have to think about the transitions in those configs every time they switch from the one group to the next one if they’re stuck between clubs or whatever. Why not just flow the set and not have these 3 configs? So confusing
Chris Nickel1 month ago
I think it’s better understood from the clubfitter/builder viewpoint. You’re not going to be able to order the shafts directly and build them up in your garage.
So, ultimately, the purpose of the 3X3 organization is to allow builders to tip trim, etc. as necessary which eliminates any need for hard/soft stepping.
Daggummit1 month ago
What you said is the same problem. Doesn’t matter if only a custom fitter is allowed to build these.
If the fitter wants to place the 7 iron into the 8, the same shift problems happen because now you moved the 3 into a different spot. So now what – you might have a different config, right? It might be 4-2-3 or 1-4-4 or whatever, by moving up or down as needed for trimming purposes due to flight needs.
The fitter better be somebody who really knows what the results will be, because you know he or she fitter won’t have all the test shafts ready for you to be able to hit those with those heads and actually see the numbers on the screen, they’ll only be able to “guesstimate” based on the move up and down the shaft and hope that the build works.
It’s the same problem just made worse for fitting from the customers perspective not being able to hit it the way it’s being offered. There had better be some kind of credit programme for dissatisfaction returns because there’ll be lots of returns
Genie4 weeks ago
So I think they’ve actually mentioned this in some of their youtube videos. The purpose of the 3 groups is just to reduce waste. When fujikura says ‘technology near the bottom’ im guessing they just mean more velocore stuff all the way through, so by having 3 groups, they can have less stuff cut off. If you wanted to hard step or soft step a shaft you can go ahead and do it. If you want to put the 7 iron into the 8, you’re mentioning you want to play it 0.5in shorter basically. you can go ahead and shift everything up. I’m not sure what you mean by moving the 3 up and down though?
George1 month ago
Honma’s irons come with a similar graphite steel shaft. Without the price tag.
Chris Nickel1 month ago
I’m guessing you’re talking about Vizard which are quite a bit different than Axiom – Vizard does use premium materials, but they aren’t available in heavier weights (over 100 grams) and tend to play soft to flex. They’re good for the right player, but certainly not an apples to apples situation.
George1 month ago
About time. I’m very interested to see how these compare to other standards in this class, like MMT, Steelfiber, LA Golf’s two lines, and whatever Accra has this week… I’m also curious to see if this will be a multi-material shaft (i.e., containing metal) or strictly carbonfiber composite.
Bummer these weren’t released a month ago. I’d have been a serious consumer. Elbows just can’t hack steel anymore.
Chris Nickel1 month ago
Yeah, me too!
No doubt there are hurdles to jump, but composites are the future…not steel.
I have to think we’ll be digging into this topic a lot more this year…