adidas TOUR360 24: The Return of an Icon
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adidas TOUR360 24: The Return of an Icon

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adidas TOUR360 24: The Return of an Icon

In my mind, there’s no scene in cinematic history that hits quite like Frodo returning to the Shire after destroying the One Ring. His journey through Middle Earth proved successful, sure, but returning home after the hell-bent hiatus was almost tear-worthy.

Almost.

In any case, I liken Frodo’s triumphant return home to that of the newest golf shoe from adidas. A familiar face is back and I couldn’t be more excited.

After a brief hiatus, the flagship adidas TOUR360 golf shoe is back in the lineup. The return of an icon! Perhaps the most recognizable golf shoe in brand history is here for another go.

Introducing the adidas TOUR360 24. The newest iteration of adidas’ premium Tour golf shoe has been years in the making. Can the new TOUR360 24 live up to the storied legacy of its predecessors?

I think so. Here’s why.

TOUR360 24 Details

  • Available starting Feb 29 
  • Retail of $200
  • Waterproof leather upper
  • Removable spikes (unlike the TOUR360 22)
  • Lightstrike and Jet BOOST midsole 
  • Torsion Bridge for Tour-level stability

Wrapped in Confidence

adidas tour360 24

Most big product launches come with a slogan or tagline. From TaylorMade’s “Experience drives in 10k” or Callaway’s “Sweeter from every spot”, the tagline generally gives a glimpse into the performance focus for that specific product.

For the TOUR360 24, that slogan is “Wrapped in confidence.”

adidas set out to create a golf shoe that inspired confidence through three main attributes: fit, performance and durability.

Each of these is crucial in building what adidas bills as a shoe for “tournament play and the dedicated golfer.”

“The TOUR360 is our oldest franchise, the one that really put us on the map as a golf brand,” said Jeff Lienhart, President of adidas Golf. “We’ve taken the best of the best and we’ve applied it to this product. It’s not so much a revolution as an evolution and an improvement on what was already a great product.”

Updated Fit

One of adidas’ big focuses with the new TOUR360 24 was the fit. What good is a golf shoe that doesn’t inspire confidence with a great fit?

The Brand with Three Stripes addressed this via the INSITE 2.0 Sockliner and 360Wrap technology.

Let’s start with the sockliner (or as some call it, an insole). The INSITE 2.0 sockliner is molded to cradle the foot. With higher, more pronounced edges, it keeps the foot stable and in place.

It also adds a bit of step-in comfort, if I do say so myself. Where other brands might skimp on a flimsy, cheap insole, adidas really knocked it out of the park with the INSITE 2.0 sockliner.

The 360Wrap also helps to dial in fit. This wrap is pretty simple. The laces loop through the iconic three stripes running down the side to the bottom of the shoe. These stripes run the circumference of the shoe so that, when you tighten the laces, the entire midfoot area “cinches” and hugs your foot.

A little bit of branding and a little bit of technology. I love it!

Performance

You can look at performance in a host of ways. To me, performance is three-fold: comfort, traction, stability.

If you want to throw in a fourth, waterproofing is important. The TOUR360 24 is waterproof, for those who care.

Back to performance. Comfort is king. Unless a golf shoe is comfortable, it can’t and won’t inspire confidence. adidas achieves comfort in a spiked shoe through the use of two foams, Lightstrike and Jet BOOST.

Comfort

Every facet of the TOUR360 24 is designed for comfort: midsole, heel, even the weight.

“With this particular product, we went back to several elements of comfort first and foremost,” said Lienhart. “The lightweight nature of the product and also the comfort around the heel, as you know, is of paramount importance to this particular product and we spent a lot of time diving into that.”

Let’s talk about the midsole a little bit. As mentioned, adidas is relying on a dual foam setup to provide step-in comfort, energy return and impact protection.

This type of setup isn’t new to the brand (or to the industry). But it is fairly new to the TOUR360 which in 2022 featured a full-length BOOST midsole.

The results are the same: the TOUR360 24 is comfortable. The plush Jet BOOST heel and responsive Lightstrike forefoot make for great comfort and stability.

Speaking of stability …

Stability

The TOUR360 24 gets most of its stability from the new Torsion Bridge. This bridges the bottom of the TPU sole for rigidity and stability. This, coupled with that stiff TPU sole, makes the shoe very resistant to twisting and ,thus, making you less prone to injury.

Another upgrade to stability comes by way of traction.

Traction

As opposed to the TOUR360 22, the new shoe features removable spikes. This is a welcome change. There have also been upgrades to the secondary lugs on the outsole, giving the TOUR360 24 great grip in any weather conditions.

It’s hard to mess up spiked traction and I’m glad adidas made sure this was on point.

Durability

We’ve talked about fit and performance. The final thing adidas hopes the TOUR360 24 will be is more durable.

A lot more durable.

One of the big problems on past models was the internal heel cup. adidas has beefed this up and changed the material to add longevity. The brand wants this heel to last at least five years. By then, you’ll probably buy another pair of shoes, anyways.

Durability is also enhanced with the addition of removable spikes. Once they wear out, you can replace them instead of tossing the shoes.

Wrapping Up

The mark of a good golf shoe is invisibility: if I can wear a shoe for 18 holes and not notice that I’m wearing the shoe, that’s a good thing.

A shoe that is uncomfortable, slips or twists too much does more to hurt confidence than anything else. If you don’t feel safe and comfortable in your footwear, you can’t focus on shooting a personal best.

All signs point to the new TOUR360 24 from adidas as the former. A shoe that inspires confidence through legit performance upgrades. Where do I sign up?

You can pick up the new TOUR360 24 starting Feb. 29.

For You

For You

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Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor is MyGolfSpy's resident sneakerhead who believes that golf is more enjoyable with a fresh pair of kicks. When he isn't scrolling Twitter to find his next golf shoe purchase, you can find him at the piano or trying a new dessert place with his wife. #Lefty

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman





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      Andrew

      2 months ago

      how is the firmness of the heel counterl? The Tour360 22 was unwearable for me (even with add-on heel padding and KT tape) because the hard heel counter would poke my achilles. You can find many reddit and Golfwrx posts about this. Some people said the heel counter would break in after a few rounds, others couldn’t get it to ever loosen up. I wear my Adidas Code Chaos instead because I can’t walk long distances in the Tour360 22.

      Reply

      Evan

      2 months ago

      Is the toebox wider (more of missed it in the review if you mentioned that area of the shoe)? Or will there be wide sizing? I love Adidas golf shoes but the standard size toebox always is a bit too tight on anything that isn’t BOA.

      Reply

      GolfSpy SAM

      2 months ago

      Hey Connor! Great write-up, as usual. :) Curious if, because the spikes are removable, this is conceivably both a spiked and a “spikeless” option – looks like a heck of a lot of … nubs (for lack of a better word) on the bottom that’s similar to a spikeless design. I currently play spikeless (Code Chaos), but have slipped once or twice – exactly enough to know I’m going spiked as my next shoe, especially if I’m playing in the early morning dew.

      Reply

      Jim

      2 months ago

      Glad to see an old friend again. The most recent model, with the non-replaceable spikes, wasn’t my taste. I’ve had many, many Tour 360 shoes and they are the best and most stable shoes. Glad to see they’ve only improved on the older design to make it familiar again. This is a nice match with the ZG shoes as well which in affect are ‘lighter’ Tour 360s. Look forward to seeing them in person and trying them out.

      Reply

      BH

      2 months ago

      Is the heel material fuzzy or do the pictures just make it look that way? As long as they will clean up after a round, it’s not an issue. Hope they come in wide.

      Reply

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