Ben Hogan Lays off 100% of Workforce
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Ben Hogan Lays off 100% of Workforce

Ben Hogan Lays off 100% of Workforce

We have confirmed that the Ben Hogan Equipment Company in Ft. Worth, Texas laid off 100% of its employees this morning. This appears to end one of the best comeback stories of the last several years, although Hogan representatives are emphasizing that the company has not been shutdown.

“The Ben Hogan Golf Equipment Company is not shutting down,” Hogan CEO Scott White tells MyGolfSpy. “We have voluntarily implemented a reorganization initiative to minimize expenses and streamline the organization.”

White adds the reorganization is “an effort to be more nimble and profitable in a highly competitive golf equipment industry.”

All outstanding Hogan product orders, and any new ones, will be fulfilled, according to White.  “We continue to receive and process orders on BenHoganGolf.com, and through our many customers.”

No matter how you slice it, this isn’t good news for the Hogan brand. The word disappointing doesn’t begin to describe it, especially for those with fond memories of the original Hogan brand.

Sources tell MyGolfSpy that personnel reductions were discussed at a recent Board of Directors meeting, but nothing to this extent.

Sources also tell MyGolfSpy that Hogan owes money to several media outlets and vendors, and has so for a while, which is always an indication of a struggling operation. Other sources report that Perry Ellis, the owner of the Hogan brand who licensed the name to the Ben Hogan Company, has had concerns over the current status of the golf equipment company.

Hogan announced its return to the equipment business in 2014, introducing the Fort Worth 15 forged irons and TK 15 forged wedges the following January. The equipment was well received industry-wide, but Hogan struggled with distribution during its first year. The business plan at the time included selling through Green Grass distribution and certified fitters exclusively, as well as through Hogan’s website. More retail distribution was brought on in 2016, as Hogan added the game improvement PTx irons, VKTR hybrids and Fort Worth Hi utility irons to its offering. There had been plans to add metal woods in 2017.

Ben Hogan started the company in 1953, and it survived a series of ownership changes until 2007, when Callaway mothballed the brand. Perry Ellis purchased the brand a few years later, and then licensed the brand to Terry Koehler, the owner of SCOR golf, in 2013. Koehler introduced the new Ben Hogan Golf Equipment Company in 2014 and debuted the new product line at the PGA Merchandise Show in early 2015.

Hogan moved into lavish, new headquarters and assembly facility in Forth Worth that spring. Just last summer, Koehler resigned as CEO of Hogan and was replaced by White, an industry veteran with tenures at both Callaway and TaylorMade.

Ultimately, the new Hogan was unable to get over the market share hump to sustain its marketing efforts. The brand itself was in a weird niche – a sort of semi-premium – priced higher than the Callaway/TaylorMade/PING/Cobra/Titleist collective, but below the high end, custom brands PXG, Miura, Honma and XXIO.

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John Barba

John Barba

John Barba

John is an aging, yet avid golfer, writer, 6-point-something handicapper living back home in New England after a 22-year exile in Minnesota. He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. “The only thing a golfer needs is more daylight.” - BenHogan

John Barba

John Barba

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      Guan Yu

      7 years ago

      My 12/19 order was promised by 1/3; then changed to 1/11. Never arrived. Emails not returned
      by the sales staff or Scott White. Voicemail box is full and can’t take messages. This one is done. Sad as I was looking forward to my PTx order – XP 105 S hard stepped + three wedges with XP 115 S. Any suggestions on a replacement…? I want to try Z 765s.

      Reply

      Michael Shaffner

      7 years ago

      $Over*Pricey 1K + were ave major Golf iron sets $799.99 in this economy basically how much disposable income do you throw away at your golf game

      Reply

      Duffer

      7 years ago

      Interesting per some of the comments that Hogan Company’s solution for reorganization – hire employees back as independent contractors. Total no-no, you are only asking for tax troubles from IRS and State taxing agencies. In addition you are taking advantage of the employees by moving your tax burden to them and no workers compensation to protect them in case of injury working on their foundry and lathe equipment. This definately is a sign of corrupt organization in a desperate mods. If they are cutting corners with their employees, what else will they cheap out on next.

      Reply

      txgolfnut

      7 years ago

      “Lavish” headquarters? Hardly. A few offices, a couple conference rooms and a breakroom. Refurbed space in a 50 year old former newspaper building. Have you been there? I have. Other parts of the building looked like bombs hit it. The summer day I was there the bulding ac wasn’t working right and it was like 90 degrees inside. They said it happened a lot. Even so, they kept working. You could tell that they took pride in the products they made.

      Reply

      Keith Irvine

      7 years ago

      Years ago I bought a set of Hogan Edge irons. Was told by my local pro that they were regular shafts, but they ended up being stiffs. All because of their stupid system of using numbers, or letters, can’t remember now, to describe the stiffness of the shafts. Even my local pro got it wrong…..and I paid for it. Traded them in for Wilson Staff irons, and took a beating on trade-in price, but enjoyed the Staffs for 10 years…..

      Reply

      Nick Gennaro

      7 years ago

      I am a Ben Hogan fanatic and have owned Ben Hogans since the 90’s playing the Apex, Apex Plus, Apex FTX and the CFT irons over the years. When the Ft Worth 15’s and TK Wedges came out, I bit the bullet and purchased them and have to say that they are the smoothest Hogan’s I’ve hit.

      Here’s my take on what went wrong:

      1. Marketing seemed to be exclusively on Social Media and email after their first PGA Merchandise Show. As effective as that medium can be, it did not touch their target audience nor take advantage of their momentum after the Show.
      2. At a minimum, they should have signed a Pro to a Wedge deal and hyped it up big time. Signing a PGA or LPGA Pro to a bag and iron/wedge deal would have been even better.
      3. They should have launched the PTX irons first. The FT Worth 15 irons smaller head design coupled with the loft numbering system are harder to hit and intimidating for the average golfer.
      4. Whoever made the Ben Hogan golf hats, Ben Hogan golf balls, umbrella’s, golf gloves, etc. that came out around 2014 and sold into 2015, stopped. Not the best on the market, but it got the brand back out to the public. The hype for the Ben Hogan Brand slowed.

      The announcement in the news and via email if true, should put them back on track, however those kinds of announcement usually mean doom for a company. I really hope they can bounce back stronger and smarter.

      Reply

      Benjamin Curtis

      7 years ago

      Haha, I loved my hogans I played with in high school. Was interested in getting a set, saw the price and what they offered, no thanks I’ll stick with my titleist irons. Austin Holverson

      Reply

      JKC

      7 years ago

      Never got to hit the irons but liked the look and the loft numbers were a good touch.

      The problem is they came in under capitalized and then spent way too much on their office space and warehouse. They should have saved on office space until they had proved up the sales side more. And raised more cash to begin with, If they could not raise adequate funds in Ft Worth using the Hogan name, that should tell you something.

      Tough road to go down now to try to save the company.

      Reply

      Chris Burns

      7 years ago

      Jay Abitz Nobody cares about the old names anymore.

      Reply

      Jay Abitz

      7 years ago

      Sad story

      Reply

      Chad Mardesen

      7 years ago

      Their failure is exactly like Taylormade’s failure. Great product, horrible business practices and serious distribution issues.

      Reply

      Brian Barge

      7 years ago

      Love my PTx irons and VKTR Hybrids. Worth every penny. Hope the company can somehow recover. Hate to hear about any business closing. Don’t understand the vitriol on here towards a golf company. Then again, there are lots of miserable people in the world and social media is their playground.

      Reply

      Scratch kelly

      7 years ago

      Heard from friends at hogan after I called them this morning. This was company response

      Ben Hogan Golf Equipment Company announces reorganization and restructuring – maintains commitment to building highest quality and most precise golf equipment in the world

      Fort Worth, Texas: The Ben Hogan Golf Equipment Company announced today that it is going through a period of re-tooling and right-sizing in an effort to become more nimble and profitable in the highly competitive golf equipment business.

      The Company has voluntarily implemented a reorganization initiative to minimize expenses and streamline the operation. This included the reduction of a large percentage of the exempt and non-exempt workforce, some of whom will be rehired as contract employees. The company has not declared bankruptcy nor been foreclosed upon, and remains in the business of producing and selling the highest quality and most precise golf equipment in the world.

      “Reports of our death have been greatly exaggerated”, said Scott White, President and CEO of the Ben Hogan Golf Equipment Company. “While our organization does not look the same today as it did in 2016, we are confident that the changes we are making will make us a stronger and better company in the future”.

      About Ben Hogan Golf
      The Ben Hogan Golf Equipment Company is based in Fort Worth, TX and manufactures premium golf clubs and golf bags. The company was started in 1953 by Ben Hogan himself, and is continuing Mr. Hogan’s reputation of innovation, performance, and classical designs. For players who are serious about their games, and the game of golf, there is only one choice: Ben Hogan Golf Equipment

      Twitter: @BenHoganGolf
      Instagram: Ben Hogan Golf
      Facebook: Ben Hogan Golf
      More information: http://www.benhogangolf.com

      © 2017 Ben Hogan Golf Equipment Company. PreciseLoft System, V-SOLE, FT. WORTH irons, and PTx irons are trademarks of The Ben Hogan Golf Equipment Company.

      Reply

      Greg Thornton

      7 years ago

      I recieved an email today from Hogan golf stating that they are restructuring and will be rehiring some of thier employees as contract workers. Sounds like they are down but not out.

      Reply

      Todd Mayfield

      7 years ago

      Saw this one coming the first time we heard the pitch of a revived Ben Hogan. You can’t revive a and improve on some things. The technology today is better but quality in the materials and designs are far worse.

      Reply

      Nick Mortillaro

      7 years ago

      So sad to hear about the BHC
      I own a set of FW15. They are outstanding irons. Just hope the company can reorganize and stay in business. Looking to purchase their hybrids. Hope the company makes it.
      Best of Luck.

      Reply

      Cace Smith

      7 years ago

      No surprise. Their clubs are nice but don’t warrant the price point they were charging. Layer that on top of zero retail distribution and a myriad of solid clubs in their category and it was always an uphill battle.

      Reply

      Mark

      7 years ago

      Last year at the PGA show I walked around their booth a few times, never got anyone to help me, as I was wanting to inquire about carrying their brand in our retail golf store. Then I inquired through their website a couple of times and never had them reach out to me. So I figured they would go by the wayside if that is how they did business.

      Reply

      Cullen Davis

      7 years ago

      Same here. I own a golf shop just several miles from the hogan company and not one salesperson ever called or came in the store asking if I would be interested in carrying the hogan brand. Bad way to do business and they will never make it with that attitude

      Reply

      Tom McCarthy

      7 years ago

      Same price range as pings.

      Reply

      Tom McCarthy

      7 years ago

      Story not true. Company sent out a letter. Not closing down.

      Reply

      Dan Hatfield

      7 years ago

      Many of their employees will be back as independent contractors. They are not closing completely. They are not in bankruptcy according to the email I received from them.

      Reply

      Bob Welsh

      7 years ago

      With a man without principles or scruples at the helm, hitting the rocks was inevitable. I feel for those dedicated employees who got chewed up & spit out. Just more collateral damage in his world.

      Reply

      Matt

      7 years ago

      Ditto, was considering to pick up a set this year, but they’re not available in my area. Can understand the big guns (Cally, TM, Titleist) needing to monopolise in a smaller, changing market but this incarnation of Ben Hogan Golf was destined to fail from day one thanks to useless sales strategies and insufficient investment. Individual loft sizes was a great idea and ahead of its time. If they’d had bricks and mortar resellers worldwide and one or two top PGA players on staff the outcome would have been 100% different.

      Reply

      Aras

      7 years ago

      Look at PXG. They got a lot of pros playing them and by all accounts they are selling at a much higher price point. Ben Hogan has beautiful irons but no one on tour is playing them. I thought Bryson Dechambeu(sp??) would have been a great sponsorship. Young player, is a Ben Hogan fanatic. I guess that was not part of their strategy..

      Reply

      Christopher

      7 years ago

      I was thinking about Bryson and Hogan the other day. I thought it would be ideal for them to make a set of one-length irons, golfers certainly seem interested in them and they’d give Hogan clubs a lot of social media buzz.

      Stephen

      7 years ago

      I contacted Hogan Golf about making me a set of single length irons and they said “The Ben Hogan Company does not build single length irons. We do not think that is a good set of clubs. Can I be of further assistance to you?”

      Cobra is making single length clubs for DeChambeau now… these guys a Hogan seem like a bunch of buffoons.

      Christopher

      7 years ago

      It’s a shame, as they offer so many loft options, you would have thought they’d be ideal for gap testing. The only thing holding them back is the R&D to get the head weights correct, but the Cobra method of changing the head weights seems a good idea.

      Andy Romanow

      7 years ago

      I like the SCOR wedge and based on the 4 I have, tried a couple diff irons. They were nice but way spendy. Not sure how many folks out there who are OK with a $2500 set of irons are dying to switch from what they got. Could probably survive as a custom/boutique shop maybe?

      Reply

      Eric DeChenne

      7 years ago

      Today’s generation doesn’t know or care who Ben Hogan was.

      Reply

      solly5

      7 years ago

      What happened to my post with the info I received from Ben Hogan that you now put in your article?

      Reply

      solly5

      7 years ago

      OK. It now appears – my apology.

      Reply

      Steven Broadus

      7 years ago

      Tough road being a not so well known brand by newer golfers. Plus mainly known as a players club which limited them to less than 10 percent of the market.

      Reply

      Lee Everhart

      7 years ago

      100%,,is not a lay off,,,its a closing

      Reply

      Sean Mulgrew

      7 years ago

      That’s a shame

      Reply

      Jason Humes

      7 years ago

      Can a new/returning golf company compete on clubs only?
      Callaway & Titleist has balls/apparel/bags, etc.
      Ping has apparel/bags.
      TM has balls/apparel/bags, etc.

      Tough road ahead here…

      Reply

      Ed Hiney

      7 years ago

      Even tougher is getting shelf space for a legacy brand name and niche product. Retailers will do so only if it sells and asked for……neither of which did

      Reply

      Steve Almo

      7 years ago

      Who didn’t know that?! All hype, good placement….NO sell thru!

      Reply

      solly5

      7 years ago

      Just received the following in an e-mail from Ben Hogan Golf Company:

      “Ben Hogan Golf Equipment Company announces reorganization and restructuring – maintains commitment to building highest quality and most precise golf equipment in the world

      Fort Worth, Texas: The Ben Hogan Golf Equipment Company announced today that it is going through a period of re-tooling and right-sizing in an effort to become more nimble and profitable in the highly competitive golf equipment business.

      The Company has voluntarily implemented a reorganization initiative to minimize expenses and streamline the operation. This included the reduction of a large percentage of the exempt and non-exempt workforce, some of whom will be rehired as contract employees. The company has not declared bankruptcy nor been foreclosed upon, and remains in the business of producing and selling the highest quality and most precise golf equipment in the world.

      “Reports of our death have been greatly exaggerated”, said Scott White, President and CEO of the Ben Hogan Golf Equipment Company. “While our organization does not look the same today as it did in 2016, we are confident that the changes we are making will make us a stronger and better company in the future”.

      Hopefully they can work things out — looking to add a couple PTx irons to my FWs and FWhi.

      Reply

      John Logan

      7 years ago

      Very sad. I used to have a set of Hogan Apex irons and there was no doubting the quality of the product. On top of that, Ben Hogan was a particular golfing hero of my Dad.

      Reply

      Mark Roberts

      7 years ago

      Sad, I love my PTx irons!

      Reply

      Colby Evans

      7 years ago

      Weird niche area with a high price point and inventory nightmares caused by having 43 lofts of heads (not counting the hybrids) I’m sure contributed the most to it. Between that and the brand not being in front of eyes at major stores was a setup for failure IMO

      Reply

      Greg Thornton

      7 years ago

      All their clubs are available at golf galaxy, in stock. I think they have been for a few months.

      Reply

      Colby Evans

      7 years ago

      Don’t have a golf galaxy anywhere remotely close to me, unless they convert one of the closed golf smith locations to GG. PGA TSS is dominant here. Home office is here too

      Reply

      Scooter

      7 years ago

      My PGA store had Hogans on the wall and demos in the simulator

      Collin Kossakoski

      7 years ago

      Was at a weird price

      Reply

      solly5

      7 years ago

      I had the same reaction when they first came out, but as I look at the cost of other clubs (Callaway, Titleist, etc.) the price is really quite similar. Some like the degree on the club rather than a number, and some do not because they find it confusing. I think it is just as confusing to compare one OEMs 7 iron to another, because there might be a 3 to 4 degrees difference. Let’s face it, some of the 7 irons of today were 5 irons not too many years ago. Sure “the ball goes 10 to 15 yards farther with my new 7 iron” – that’s because it was a 6 iron last year. What difference does it make if you hit a 7 or and 8 (or a 6) as long as you put it close to the hole.

      Reply

      John Duval

      7 years ago

      It was only a matter of time once Terry left. He was the heart and soul (and brains) of the revived Ben Hogan Golf. Hope he comes back and continues making awesome short game tools under the SCOR brand again.

      Reply

      Mark Reckling

      7 years ago

      Just got new Hogan Wedges and haven’t even hit them due to the winter. I hear they are similar to Scor Wedges. What did you like about them?

      Reply

      JasonW

      7 years ago

      They’re softer than the Scor wedges but with similar shape. The irons are very nice. I have had the Ft. Worths since early 2015. Agree withe another post that they needed some tour past players playing them. Given how accurate they are i think they could have attracted good players to the brand. Hopefully it continues with just a restructure.

      John Duval

      7 years ago

      They’re very similar to SCOR. I still have SCOR wedges in my bag. I love the killed leading edge design that Terry calls V-Sole. It is such a good idea that Cleveland Golf copied the design for their current RTX3 wedges (V-LG Grind). It makes the wedges playable from all kinds of lies and adds forgiveness for chipping around the greens, since the leading edge tends to glide along the grass instead of digging in.

      Reply

      Brian Cook

      7 years ago

      Don’t underestimate Scott White. He knows and understands Mr Hogan’s values. If possible he will make it happen for them. I wish them the best.

      Reply

      Kurren Virk

      7 years ago

      Love the small size and shape of SCOR, I just felt like they were too easy to dig and hit fat in wet conditions

      Reply

      Troy Henneberry

      7 years ago

      Very sad, but I never saw their product make it into the east coast of Canada.

      Reply

      Rich Killoran

      7 years ago

      too bad. I wish these clubs were available in stores.

      Reply

      Greg Thornton

      7 years ago

      They are. Golf Galaxy carries them.

      Reply

      Joe Walden

      7 years ago

      I sell clubs at Golf Galaxy in Louisville, KY.
      We have not received any sets.

      Kraig

      7 years ago

      Not all Golf Galaxy locations put the product in, in went into certain locations to start and every store has the ability to order stock or custom order for a customer

      Jeff Bahry

      7 years ago

      :-(

      Reply

      Bill Schuch

      7 years ago

      Come on man!! How is this even a mild surprise? There are certain realities about business and the most central of those is that when you compete in a market that is DOMINATED by a small number of giants, it doesn’t make any difference how good or superior your product is to the majors. It’s about the ability to saturate your message to the customer base, and that takes money. A whole lot of money. Callaway, Ping, and Titleist are never going to let an upstart or mid-aware branch take market share from them. They are simply too smart and too organized to let that happen. Cobra is the one that is slowly becoming the “other” consideration now, and it took them quite a while to become credible in the public’s eyes. Say goodbye to clubs like Bridgestone and Srixon, and Snell won’t last much longer either. This space is simply spoken for and if you weren’t in it before, you can’t get in it now.

      Reply

      CG

      7 years ago

      To Bill S, you would be surprised about Srixon and Bridgestone. Their parents are massive Japanese corporations and the US market is nice but not essential for either of them. As far as Snell goes it is a niche player with good presence and word of mouth. You may not be playing them, but you have heard of them.
      That wasn’t true a couple of years ago. I think Snell and Costco will really shake up the ball market this year, and it could well be Titleist who ends up taking a haircut in the end

      Reply

      dcorun

      7 years ago

      Srixon already makes clubs that can compete with the big boys, they just need to get into the American market more. They are working on this and I expect 2017 to be a big year for them. I’ve hit the Z565 irons at the PGA Superstore and they are great GI irons that were as good as the Callaway Steelheads and the TM M2 that I tested along side of them. Don’t count out Srixon yet. I will be getting a set as soon as I can save the money. SS makes saving a must. :)

      Reply

      Jeb Springfield

      7 years ago

      Costco just sold a billion golf balls with no advertising, by offering a superior or comparable product at a far better price point. Classic business school example of effective differentiation strategy that trumps brand recognition of a few big ball companies. Thought the Hogan brand revival was noteworthy, but when you see they wasted capital on a lavish new HQ you can see their priorities were off.

      Reply

      Joe Golfer

      7 years ago

      They looked like fantastic clubs, both of the available models.
      I think the price just wasn’t satisfactory.
      I play a couple hybrids of 20* and 23*, so I was looking to start a set of irons with a 26* loft, then going up by four degrees through the 46* PW.
      Just six clubs.
      When I went to the website, the six clubs cost over $1000. No special modifications or upgraded shafts or anything.
      It’s a shame they couldn’t stay in the business, but it is just not worth paying $1000+ for six irons, unless you are far more serious about the game than I am.

      Reply

      Jerry

      7 years ago

      They should have licensed the “Trump” name instead of Hogan. Trump plays to a “2” handicap, doesn’t believe in instruction and “always” wins at golf.

      Reply

      NJV

      7 years ago

      I bought a set of FW15 irons in 2016….they are incredible….this is terrible news.

      Reply

      Kenny B

      7 years ago

      Sad… so sad. I was hoping that they would make it. I tried the Ft. Worth 15 irons and they just weren’t for me, but I wanted to give the PTx irons a try. I love my SCOR wedges!! I hope they can find a way to keep the SCOR/TK wedge clubs viable.

      Reply

      Stephen Shea

      7 years ago

      Maybe tiger should buy them

      Reply

      Sam H.

      7 years ago

      The golf industry is certainly moving in the wrong direction, with one of the largest golf retailers laying off all their PGA professionals a few years ago, equipment companies closing up shop, courses closing, the cost to purchase equipment let a lone just being able to afford to play its definitely not ideal. I fortunately live in a golf bubble and have multiple shops to buy from big and small and am lucky to have great facilities to play at for a real reasonable price. Even though my golf season is usually only 6-7 maybe 8 months at the most, we have a wonderful setup. Great Life Golf is what its called, and its sold as a package deal, and at 70 bucks a month my spouse and I can golf any of the 20 some local courses affiliated to great life golf, also I have access to many local gym’s. The best is there are no black out dates or restricted times to which I can play, other than league nights. Just call up and make a tee time and life is good! Of course you have to pay for carts if you want to use them(I walk). But a great deal for golf and they do free clinics for youth and families once a week.

      Reply

      Robert e phillips

      7 years ago

      Where do you live that has such great golf?

      Reply

      Sam H.

      7 years ago

      Sioux Falls, SD
      Which sounds weird because we are a cold weather market(a whopping 9 degrees today) but the local courses are nice.

      wbealsd

      7 years ago

      I guess I was typing my reply at the same time you were! – lol

      I live north of Colman, SD near Brookings.

      You can pm me at wbealsd over at the forum if you’re an MGS member.

      wbealsd

      7 years ago

      I don’t know where Sam H. lives, but Great Life Fitness & Golf has courses and fitness facilities in SD, MN, IA, NE, KS & MO that I know of.

      I’m dropping my CC membership and switching to Great Life this spring, as I’ve been playing most of my “away” golf at Great Life managed/owned courses anyway. Now they’ve got affiliated courses almost as close as the CC I’ve been playing, so it’s time to make the switch.

      Large chris

      7 years ago

      Very sad best wishes to those laid off.
      It was great to see an attempt to bring back a fantastic brand. Easy to say with hindsight but they probably were aiming too high:
      Degree numbered irons (way too much inventory, consumer confusion etc.)
      Green grass very limited ‘high end’ distribution (certainly never seen them for sale anywhere in the UK, not even from any UK based eBay seller)
      Starting with Ferrari model blades rather than something slightly more Mercedes medium high end market.

      I hope they can regroup, use some of that available club design talent (eg ex Adams) and have another go in the future, there’d still be a lot of goodwill for this brand, but it’s a slim hope in a declining market.

      Reply

      Tom McCarthy

      7 years ago

      Also checking sources at this time. Not confirmed of a shutdown at BHC. Want to flesh out this story this week.

      Reply

      Paul Vicry

      7 years ago

      So sorry to hear this. I had sent Terry a couple of old original sets of irons from back in the 60’s for him to put on Display in Fort Worth. The last note back said they had not had a chance to mount them and they were still in the corner of his office. I did not know of his departure in the summer and now hearing this, I guess my prize possessions might be gone forever. Sad.
      Paul

      Reply

      R

      7 years ago

      Paul. if you want a chance of getting them back, send them a letter (may want to spring for certified and get a delivery receipt back) asking that they be returned. Then if they do end up declaring bankruptcy, you have proof that you asked for them back. Otherwise, every single item the company owns will be liquidated and used to pay off creditors in an order to be sorted out by a bunch of lawyers and the judge. It is a long shot, but probably worth the chance.

      Reply

      cksurfdude

      7 years ago

      Wow…. :(
      Thought something was afoot when that story about TK leaving came out….

      Shame .. feel sorry for all those people who thought they were in on the ground floor of something that was going to be really good. And a (another?) “black mark” on the Hogan marque .. too bad……..

      Reply

      David

      7 years ago

      Really sad news. The wedges are truly great. They made a few mistakes for sure though:

      The loft vs traditional number was a turn off for a lot of people
      Not having the product in more retail locations made it hard to touch/feel/see/swing
      They probably should have found a tour endorser or two.

      PXG coming onto the scene didn’t help either.

      Reply

      Sharkhark

      7 years ago

      Your so bang on with what I was going to write that I’ll just be lazy and say…
      “what he said “.

      Reply

      chemclub

      7 years ago

      I will add “what he said” as well

      I also feel that the sales pitch of degree numbers being “more precise” didn’t really connect. A golf gear-head would already know their iron specs and a casual golfer would be confused by all of the numbers (or let me take 2 seconds to explain what your numbered iron loft is). The fact that BH introduced numbering on their irons only recently suggests that they realized it was an unfit strategy too.

      That said, I was a real fan of the brand and was definitely looking at a set. Especially after the PTx came out.

      Reply

      Robert Slack

      7 years ago

      How many brands have we seen disappear the last 20 years???
      Nike
      Hogan
      Spalding
      Northwestern
      MacGregor
      Ram
      Tommy Armour
      Lynx
      Cubic
      LiquidMetal
      Orlimar
      Alien (the TV wedge)
      Arnold Palmer
      Nancy Lopez
      Rawlings
      Browning
      Dunlop

      A few of the above were truly great brands. The others were mostly retail brands that were never big in the green grass world. I’m sure I’m missing some others. The industry saw a great growth period from Tigers debut as a pro until 2008 when the world ended. Since then it’s been in a steady state of decline. What’s next? Who knows…… Time will tell as it always does….

      Reply

      Daniel

      7 years ago

      Nickent

      They made a couple outstanding woods and hybrids.

      Reply

      R

      7 years ago

      Adams
      Cleveland is like partial credit, too, right? since they only make wedges and putters now.

      Reply

      Carlos Melville

      7 years ago

      Shame really, but competing with heavyweights is extremely difficult, also the price point of the Hogan irons is out of reach to most weekend golfers and as others have said it’s a sign of the times and continued economic crisis that is affecting all businesses, I think Renegar have stopped trading, who’s next? I fear for companies like PXG, Snell, Vice, etc, also desperately sorry for the people who have lost their jobs, what a start to 2017!!

      Reply

      Carolina Golfer 2

      7 years ago

      Hate to hear this, but it seems they were making a bid as a comeback company during a time that they faced many obstacles in doing so.

      I never got to hit the new irons, but I know a handful of guys who have them and love them.

      Reply

      solly5

      7 years ago

      Just got my Hogan stand bag for Christmas. I have been buying a few irons at a time and was hoping to fill out my bag this year. Really sorry to hear this. Hope there is some way for a reorg and continuation of the brand.

      Reply

      ComeOnSense

      7 years ago

      Wow, the golf industry is changing faster than I thought, hope it’s all for the best which I think it will.

      Reply

      Groundhog

      7 years ago

      Unfortunately this is the direction the golf business/game is going. The game is too hard to master, too expensive for the middle class and takes too long to play for working people. There is nothing new in those comments just the reality of the business. I have seen 3 or 4 courses close during the past year in my part of the world with another 3 or 4 likey to this year.

      Reply

      sammy

      7 years ago

      Too bad, but this is the way of the golf industry currently.

      Reply

      MmmmmmBuddy

      7 years ago

      Not good news… Not good at all..

      Reply

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