This Brand Is Committed To Making Better Golf Shoes For You And The Earth
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This Brand Is Committed To Making Better Golf Shoes For You And The Earth

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This Brand Is Committed To Making Better Golf Shoes For You And The Earth

As someone who has spent countless hours discussing, reviewing and testing golf shoes, it’s always refreshing to meet someone who shares my passion for good footwear.

So when I heard there was a tiny challenger brand out of Southern California doing things a little differently, I had to check them out.

And by “them”, I mean “him”: footwear industry veteran Ben Hinrichs, founder of a little boutique golf shoe brand called Seagrass.

Hinrich’s mission, above all else, is what drew me to the brand. The idea behind Seagrass is twofold.

First and foremost, Seagrass creates golf shoes that Hinrichs loves to wear. Basically, it’s his personal sandbox to create the golf shoe of his dreams.

Secondly, but just as importantly, Seagrass aims to complete the above mission while maintaining environmental sustainability.

In short: Seagrass makes better golf shoes with materials that are better for the environment.

That in and of itself makes Seagrass unique amid a sea of golf shoe brands dedicated to hitting margins rather than focusing purely on product.

Seagrass’s two golf shoes, the Chivo (a retro-style runner) and the Ranch (a leather golf shoe with a crepe-style sole), are unique not for how they look or what they do. Rather, they stand out because they’re built with the best, most sustainable materials with no regard for cost.

No cutting corners. No shortcuts. No cop outs. Just one man seeking to make his dream pair (or two) of golf shoes in a way that’s as sustainable as possible.

That’s a difference you can see. It’s also a difference you can feel. From the super-soft ISA TanTec Greener Pastures leather of the Seagrass Ranch to the mushroom-based materials that adorn the heel of the Chivo, Seagrass is doing things its own way.

In a sea of competing golf shoes, Seagrass stands out by being unwaveringly committed to its mission. And that’s something I can stand behind.

For You

For You

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Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor is MyGolfSpy's resident sneakerhead and the authority on all things golf shoe performance. He's tested over 150 different pairs (and counting). When he isn't scrolling Twitter to find his next golf shoe purchase, you can find him at the piano or trying a new dessert place with his wife and daughter. #Lefty

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman





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      Duke

      8 months ago

      Dear MGS, please include the fact that they don’t make anything over size 12.

      Reply

      Tom Sampson

      8 months ago

      The term is: Greenwashing. The dissemination of misleading or deceptive publicity by an organization with the aim of presenting an environmentally responsible public image.

      While you make good points about the transportation impact, a quick check of their website (link in article above) finds this:

      “Is the process of making a shoe (or any product for that matter) inherently sustainable? The short answer is no, unfortunately. Building shoes, shipping them, and disposing of them all pose major issues when it comes to consumption of resources and returning them back to the planet.

      But there are better ways to approach it than others. We’re doing our best to use the most advanced, genuinely sustainable materials available to us – prioritizing recycled content, bio-based options, and low-impact production. Are we perfect? Absolutely not. But we are committed to doing things better and will continue to make improvements as time goes on.”

      True Linkswear also offers “sustainable” options in shoes that use recycled polyester and other materials. While no company can honestly make a claim of 100% renewable/sustainable I would much rather do business with companies that are honest about their efforts and try their best to reduce their impact as much as possible.

      Reply

      Ben Hinrichs

      8 months ago

      Thanks Tom! Appreciate you taking the time to check out our website.

      Greenwashing is definitely a problem in the footwear industry and many others, which is why it’s important to check the documentation behind any claims.

      Our partners provide full transparency, with sustainability metrics that are tracked, reported, and data verified by third-party organizations and government agencies.

      Reply

      OpMan

      8 months ago

      Do they also stitch everything by hand, and not use world-standard CHEMICAL EPOXY???
      What are the soles made of?
      And do they also WALK to get their supplies and WALK TO THE RETAIL STORES to sell these than via gas guzzling trucks and jet engine planes all over the country???
      If no, then there is nothing sustainable about them, they are like all other shoes
      Where do people think “leather” comes from? And COTTON in the cloth and laces?
      And if the shoes don’t last a DECADE or more like real leather walking boots like the one I have from 40 years ago still (just needed a sole refresh recently since it was mostly made of wood and yes, leather LOL), and get worn out after a year or two, that’s not very sustainable, is it?
      LMAO
      So tired of companies pulling wool over people’s heads by just labelling things sustainable when the thing itself don’t last long enough to be labelled as such

      Reply

      Ben Hinrichs

      8 months ago

      Hey Opman, this is Ben from Seagrass. I agree with some of your points, in fact as I explain on our website:

      “ Is the process of making a shoe (or any product for that matter) inherently sustainable? The short answer is no, unfortunately. Building shoes, shipping them, and disposing of them all pose major issues when it comes to consumption of resources and returning them back to the planet.

      But there are better ways to approach it than others. We’re doing our best to use the most advanced, genuinely sustainable materials available to us – prioritizing recycled content, bio-based options, and low-impact production. Are we perfect? Absolutely not. But we are committed to doing things better and will continue to make improvements as time goes on.”

      As a tiny startup brand our options are limited. We don’t have the resources or access to every one of the latest cutting edge technologies available to the big brands. But the idea is this: do better.

      I have been in footwear for 20+ years, and in that time I have seen sustainable material technology grown and expand to the point where truly better materials are now readily available for anyone to use. But most companies still don’t. Why? $$$. I have been in countless meetings over the years where we needed to find a way to cut costs on a shoe in development, and you know what the first thing to go is? The sustainable/recycled materials. It’s an easy out.

      I made sure to use materials I know are better for the planet while not compromising the quality of our shoes. And because I believe that every other shoe company should get on board with the idea, I provided all of the information for each supplier on my website so they can use them too. You asked about where our leather comes from. It’s actually a really cool story! We can tell you exactly what farm the cow was born on and have USDA certified documentation ensuring it was treated humanely throughout its life, along with a bunch of other animal welfare metrics. Here’s the link: https://seagrass.supply/pages/materials

      So again, you make some valid points and I appreciate your passion. But it’s a defeatist argument. The point is, there are better ways to make products, and that’s what we’re trying to do.

      I’m always willing to discuss this further with anyone interested. It’s an ongoing fight to do better.

      Reply

      OpMan

      8 months ago

      But……… back in the day, the ENTIRE shoe was made of leather, wood, cork, rubber, cotton, cloth, linen, and other natural bindings, even the glue was not this toxic epoxy we use now – except for the METAL spikes – but hey, at least they were METAL, not plastic, and metal is easier on the Earth than plastic, as it just rusts away into the soil.
      So I don’t get where this whole sustainable thing is at all if there is any plastic (acrylic) epoxy and oil-based plastic sole board etc are involved.
      Transportation and distribution cannot be helped, we all have to SHIP it all and FLY it all around the world –
      but lets get real……….

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