When COBRA releases limited-edition gear collaborations, it doesn’t mess around.
Just a week ago, we showed you the very cool COBRA x Arnold Palmer Limited Edition DS-ADAPT driver, launched just in time for this past weekend’s Bay Hill Invitational.
Just seven days later, COBRA is at it again with this sweet COBRA x Palm Tree Crew limited-edition DS-ADAPT driver.
As a card-carrying Parrothead in good standing, I was ready to give this collab a full-throttle “FINS UP!” Imagine my surprise, however, when I learned it wasn’t a Jimmy Buffet thing (not directly, anyway) but the work of some Norwegian DJ who’s younger than my oldest daughter.
Never too old to learn, amiright?
First, about the driver …
The COBRA driver part of the story isn’t any different than last week’s Arnold Palmer limited-edition. The collaboration centers on COBRA’s three 2025 driver models: the DS-ADAPT X, DS-ADAPT LS and DS-ADAPT MAX-K. The 460cc X is what we can consider the “standard” model. The LS is the 445cc low-spin model while the MAX-K is COBRA’s 10K MOI driver.
We covered these models in depth when they came out last December.
COBRA always does a great job with the graphics on these limited-edition releases. The Palm Tree Crew driver features – what else? – palm trees. There’s colorful palm imagery all over the sole. You’ll also find a nice, subtle little palm tree alignment marker on the crown.
It makes you want a rum drink with a little umbrella just looking at it.
Who the heck is Palm Tree Crew?
Through the magic of Google, Wikipedia and a call to one of my kids, I was able to get that part figured out. (I could have asked Connor at MyGolfSpy. He’s our resident youth culture expert because, well, he’s young. After our last HR incident, however, I decided to give him a break.)
Palm Tree Crew is part of PTC Holdings, a diversified company than also runs music festivals and an investment firm. Palm Tree Crew is the lifeststyle and apparel wing of the company.
PTC was started in 2020 by a Norwegian DJ and music producer known as Kygo, his manager Miami entrepreneur Myles Shear and former investment banker Austin Criden. Kygo made his fortune as a party DJ and remix artist. He’s created island remixes of classic songs by Marvin Gaye, U2, Ed Sheeran and Whitney Houston. He became so popular so quickly that he performed at the closing ceremonies at the 2016 Summer Olympics in Rio.
Somewhere along the way, Kygo struck up a friendship with Rickie Fowler. That would ultimately lead to Palm Tree Crew’s golf collaborations with PUMA and COBRA.
In 2022, Forbes magazine described Palm Tree Crew as the “Margaritaville for the Gen-Z crowd.” The brand was inspired when Shear attended a Jimmy Buffett concert. Buffett, as it turns out, was Palm Tree Crew’s first investor.
So I wasn’t that far off.
COBRA x Palm Tree Crew limited-edition drivers: Price and availability
The new COBRA x Palm Tree Crew Limited Edition DS-ADAPT drivers are available now at select golf retailers and on the COBRA website.
They retail for $649.
For more information, visit www.cobragolf.com.
HikingMike
1 year ago
“In 2022, Forbes magazine described Palm Tree Crew as the “Margaritaville for the Gen-Z crowd.” The brand was inspired when Shear attended a Jimmy Buffett concert. Buffett, as it turns out, was Palm Tree Crew’s first investor.”
“Somewhere along the way, Kygo struck up a friendship with Rickie Fowler.”
Ok, yeah I can get behind this