Golf’s influence model is changing. It has been for a long time but nowhere is that more evident than in the relatively recent boom in its popularity on YouTube, where it’s not unheard of for YouTube golfers to amass more views than professional tournaments.
To understand YouTube’s influence, we want to know more about you and where you’re turning for information about the products that make it into your bag.
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Will
24 hours ago
If you’re asking whether Bob Does Sports using all Callaway gear makes me want to buy new Callaway clubs, no. No it does not. That’s strictly entertainment.
If you’re asking whether Rick Shiels showing me the numbers he’s getting from all the new releases, or Peter Finch raving about the distance he’s getting out of the new Ping driver influences what I’d like to try out at my next fitting, absolutely.