Before Courtney Longhi started selling golf apparel for little ones, she and her husband were figuring out how to keep playing golf with their then-infant son.
They brought their oldest son to the course in a stroller, took him along for cart rides and handed him back and forth between shots. Around his first birthday, he began swinging a club himself.
After their second son arrived, Longhi noticed something missing from the family’s golf routine: the clothes.
Golf-themed baby outfits were easy enough to find but the performance polos she wanted—made in sizes small enough for a baby—were another matter entirely.
That search became the starting point for Little Chipper Golf, a family business creating polo onesies, toddler apparel, hats and golf-themed gifts. The brand was officially filed as a trademark by Longhi in November 2025 and the first year of business saw tremendous growth and popularity.
“We wanted to create real golf apparel for the littlest golfers and give families another way to bring their kids into the game from the very beginning,” Longhi told MyGolfSpy.
A golf polo, with room for a diaper
Longhi’s point is that there is a difference between clothing that references golf and clothing that resembles what golfers wear.
Yes, there is a par-5-sized gap between the two.
“We put a lot of time and intention into developing our products because we didn’t want to simply put golf prints on baby clothes,” she said. “We wanted to create actual golf apparel, just in really little sizes.”
Getting there involved more than shrinking an adult shirt.
According to Longhi, the team developed its own measurements, proportions and fit rather than selecting an existing performance polo onesie from a manufacturer’s catalog.
“We measured every size, worked through the fit and proportions, selected our fabric and adjusted the details until we had exactly what we wanted.”
The company’s Tee Time onesie polo has an 84-percent polyester, 16-percent Spandex blend, four-way stretch and snap closures for diaper changes. It costs $44.99 with available sizes from 0–3 months through 18–24 months. Toddler polos extend the range into 2T–5T.
The snaps accommodate the baby wonderfully but the collar, fabric and prints are intended to connect the outfit to the game. That’s really the heart of the matter here.
Little Chipper was kind enough to send me a matching Tees & Greens polo-and-onesie set for my 10-month-old son and me. The material is stretchy and feels noticeably higher in quality than the previous matching sets I’d worn with him.
Longhi describes the idea as “made like Dad’s, just smaller.” I absolutely felt that. My son’s polo was exactly if you were to endeavor for him to play golf while looking like a real golfer.
Perhaps the strongest compliment I can give is that we ended up dressing my son in that outfit many times, even when we weren’t matching. It is simply a great, high-quality onesie that was easy to get him in and out of—and, of course, he looked dashing in it.
It was also the first time he wore a hat that fit proportionately to his head. We had attempted multiple bucket hats and ball caps but the Little Chipper hat was the only one to stay on his head.
It is a real golf outfit for the tiniest of humans!
Getting the small details right
Speaking of the hats, they presented a similar development problem.
Longhi said the baby and toddler hats she encountered often felt flimsy, fit too loosely or looked more like conventional baby accessories than golf hats.
“We wanted a real structured golf hat that actually fit a baby’s or toddler’s head, so again, we measured, designed and developed our own sizing,” she said.
Little Chipper’s hat collection lists four designs at $37.99 each including “Born to Birdie,” “Tee it Up” and “That’s a Gimme.”
Longhi says the products are manufactured overseas with factories selected for their understanding of performance apparel and their willingness to work through the additional safety and testing requirements associated with children’s products.
The development process includes close involvement in measurements, fabric selection, samples, fit, construction and final details.
“Most of our products have required us to create something that wasn’t already sitting in a manufacturer’s catalog,” she said.
For a small company, that approach creates additional work before a product ever reaches a customer.
It also gives Longhi control over the details that prompted her to start the business in the first place.
From family rounds to tournament retail
Some of Little Chipper’s early milestones have taken the brand beyond its own family photographs with Courtney, her husband Jordan and their two sons.
Longhi said seeing the company’s baby polo onesies at this year’s BMW Championship was among the most surprising moments of 2026. Little Chipper is PGA Tour licensed and has agreements for products to appear at additional professional tournaments in 2027 (more details to come).
Another opportunity started with a direct message.
Longhi contacted Jena Sims (wife of Brooks Koepka) who accepted an offer of polos and hats for her son Crew Koepka. Sims then shared the brand and Crew wore the polos at tournaments including The Players Championship last year.
For a business created around two young boys, seeing another golf family use the products carried particular meaning.
Longhi says the company has sold polos to customers in every state except Alaska and Rhode Island. Some popular designs have sold out in certain sizes, creating a new set of challenges around forecasting demand and placing reorders.
Those are encouraging milestones but she describes the business as an ongoing learning process.
“Our first year has really been about learning how to grow at the right pace,” she said.
More than a miniature golf wardrobe
The opportunity Longhi sees extends beyond parents purchasing clothes for their own children.
Golf also gives friends and grandparents a starting point when shopping for a new baby. Little Chipper sells swaddles, blankets and hand-crocheted “Golf Buddies,” including a tiger and a bunny. The stuffed animals are listed at $40 while a golf-inspired minky blanket is $42.
I can attest to the quality of the tiger which Little Chipper sent for my son. It’s beautifully knit and quite adorable.
For a relative or friend who knows the parents love golf, those products offer a gift connected to that interest.
And, as mentioned, matching apparel is another key part of the business. Longhi said repeated customer requests led to the introduction of Dad polos which are listed at $64.99. The company plans to introduce a women’s or “Mom” line in 2027.
The long-term goal is to serve the entire family while retaining the baby and toddler products that gave Little Chipper its identity.
Golf can look different after kids
Longhi’s idea of bringing children into golf doesn’t depend on getting through 18 holes. In fact, it rarely is confined to such a standard.
“Sometimes it’s hitting balls at the range, putting together, taking a cart ride or watching your toddler hit the same ball 25 times and run down the hole chasing it,” she said.
That is the family experience behind the products—short visits, repeated putts and time outside, with a child gradually falling in love with the game.
For Longhi, the business continues to draw from those outings. Her boys appear in product photos, inspire ideas and grow alongside the company.
“Little Chipper isn’t a brand we created around a market trend and then tried to build a story around,” she said. “The story came first; we are living it.”
She wants the brand to become meaningful within golf. The memories that motivate her, though, are smaller than tournament retail or a nationwide customer list.
“Some of my favorite memories aren’t perfect rounds of golf,” Longhi said. “They’re watching our boys putt, ride in the cart, celebrate a ball going anywhere remotely near the hole or just spend time outside with us.”
If you would like more information on Little Chipper, you can visit their website and shop their collection here.
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