First Look – Mizuno Japan GENEM Golf Shoes

I didn’t set out this morning to make today shoe day at MyGolfSpy. Nor did I set forth with an explicit plan to one-up GolfSpy Dave and show you even more Mizuno stuff that you probably won’t find in a store near you.

What can I say? Both of those things happened organically after I stumbled across the new GENEM Golf Shoe from Mizuno Japan.

Japan First

As you’re probably aware, Mizuno is a Japanese company, and so it’s not surprising that while beloved here in the USA, the company is a much bigger deal in Japan. What that often means is that a subset of Mizuno Golf’s product line (like the balls, for example), never crosses the Pacific…or even the Atlantic. Basically golfers in Japan and Europe too, often can get their hands on Mizuno products that you may never know exist.

Case in point (probably) is the GENEM golf shoe. It caught my attention as I was scrolling past pictures of homely children in my Facebook feed. Frankly, the shoe was the best-looking thing I’d seen this morning.

Notable Features

Admittedly we’re in a bit of a grey area here as Google’s translator isn’t exactly precise, but here’s what I’ve been able to piece together. The GENEM features a sole structure designed for improved stability. It has a D-Flex Groove Structure that helps control movement of the foot during the swing, while supporting a smoother weight shift.

It has a urethane insole and a synthetic leather upper.

From what I can tell, the GENEM is designed with some sort of technology that allows the shoe to feel more connected to the ground without sacrificing stability.

To a degree, it’s a bit like the FootJoy DNA, I suppose.

The Mizuno GENEM is available in 3 colorways (blue, red, black), comes in 30 different size/width combinations, and features a BOA closure system.

To potentially find more information (especially if you’re fluent in Japanese), visit the Mizuno Japan Website.