CONFIDENTIAL – Taylormade XFT Wedge!

THE EXCLUSIVE! – Taylormade XFT Wedge

You might have been hearing rumors of these if you are a regular MGS Twitter & Facebook follower. We have been getting more and more info on these wedges in the past couple weeks…and there have been LOTS of emails asking what these are all about. So…today we want to give you the exclusive photos and documents on the new interchangeable wedge…the Taylormade XFT wedges (Exchangeable Face Technology).

Taylormade Would Love To Hear What You Think (YOUR OPINIONS)

Taylormade has tried to keep this new wedge super confidential and hush-hush (well they want you to think that) for the last week or so. Lots of images and info had been leaking out and getting posted on other golf forums but Taylormade had those sites remove the information. Hmmm…do you smell something? Looks like another marketing ploy to promote another product launch on their part though…I say this with a high level of confidence because of where the information came from to begin with. Taylormade is well known for being able to create some major buzz for product launches like this.

YOUR OPINIONS

All the details on the wedges are listed in the first 2 documents you see below…so take a quick look at those and the photos beneath them. Then take a couple minutes to let this new technology soak in real good to the brain…I know it is a little different and new. Well…it’s not really new technology (Spin Doctor Wedge) but the first time a major OEM has released it. So…after you have had a few minutes to think about it…take a look at some of the items below and tell us how you feel about them:

1. Do you think this wedge will be judged as a gimmick, functional gimmick or worthwhile technology for the masses?
2. What % of golfers play enough to wear their grooves out and want to replace them instead of buying a new wedge?
3. Would you choose to go with non-aggressive groove s vs. aggressive grooves?
4. The replacement wedge faces will run you $39…so is this like a piece of gum that never loses its flavor? Do you think they will sell enough of these to make up for people not buying a whole new wedge.
5. Would you buy this wedge?

OUR OPINIONS

Like I suggested for you to do…I took a few minutes and really thought about this new wedge and technology. I sat down with pen and paper like I always do when first coming up with a design and this is the conclusion of my brainstorm.

1. I appreciate that Taylormade continues to push the envelope of design… even though I prefer a more traditional looking wedge.
2. I feel that it will not be around more then one or two seasons and then will be phased out. I feel they probably said to themselves, “Well even if it does not catch on it will at least create enough buzz to sell some wedges…just cause it’s different…and because we can market the bejesus out of it.”
3. The majority of golfers (don’t recall the %) don’t play enough to wear their grooves out…and that is what makes up the largest % of customers so why then develop this? And by the time they do they would prefer just to get something new and shiny instead of a new face insert.
4. I don’t think many golfers would choose to have non-aggressive grooves over ones that help them spin the ball more…but it does help get them around the new USGA groove rulings a hellova lot easier.
5. I think this will help out there builds on the tour van for the guys on tour. Since they will no longer have to build an entire new wedge for them like every damn week and make sure they have the same specs correct. All they will have to do now is swap out faces for new fresh ones. And these guys switch them out a ton. I heard that a couple of their guys already put in an order for 300 faces…crazy huh?