Around this time of the year, we like to take stock of how YouTube golf channels are performing.
The short summary: these 10 channels are killing it.
We’ve broken down the viewership numbers from the last 365 days—so this includes Q4 from 2024 as well—to find what golfers are watching. Each channel is sorted by percentage viewership increase (compared to the previous year) to show their popularity spike.
I think my main takeaway is that personality matters. Likability matters. Comedy matters.
You used to be able to win just by being active. Not anymore—the competition is too deep.
A lot of the channels that are down in viewership are lacking in personality. Meanwhile, the channels you see here are brimming with characters golf fans are obsessed with.
If you are new to YouTube golf and don’t know what to watch, picking one of these personalities to follow is a good place to start.
10. Luke Kwon
- Views in last 365 days: 18 million
- Percentage increase: 11 percent
An under-the-radar channel that has great personality and production value, Luke Kwon is trying to be yet another former Good Good member to establish his own brand.
9. TaylorMade
- Views in last 365 days: 127 million
- Percentage increase: 21 percent
Bolstered by clinic videos with the likes of Tiger Woods, Scottie Scheffler and Nelly Korda, TaylorMade is a clear winner in the OEM space when it comes to video content.
8. Golf Sidekick
- Views in last 365 days: 18 million
- Percentage increase: 22 percent
One of the few YouTube golf channels that straddles the line perfectly between humor and intriguing advice, Golf Sidekick is like that cool band nobody knows about.
7. Chris Ryan Golf
- Views in last 365 days: 25 million
- Percentage increase: 35 percent
Although Danny Maude has the bigger overall audience for golf instruction (39 million in the last year), Ryan has closed the gap considerably as Maude’s viewership has gone backwards so far in 2025.
6. Golfers Journal
- Views in last 365 days: 4 million
- Percentage increase: 39 percent
A very niche offering that many YouTube golf fans pass over, Golfers Journal has tremendous production value and top-tier storytelling that flies in the face of what most other channels make.
5. Bob Does Sports
- Views in last 365 days: 112 million
- Percentage increase: 44 percent
It’s hard to find anyone who doesn’t like Bob Does Sports just because Robby Berger is so likable and funny. His personality has really carried the channel to new heights in 2025.
4. Bryson DeChambeau
- Views in last 365 days: 266 million
- Percentage increase: 83 percent
It’s pretty insane how much of a monster Bryson’s YouTube presence has become. In the end, he has something nobody else on this list can touch—the skills of an elite major champion in his prime.
3. Bryan Bros.
- Views in last 365 days: 51 million
- Percentage increase: 85 percent
Other than Bryson, no other YouTube golfers have the skill of the Bryan Bros. Combine that with interesting personalities and a lot of golf fans want to watch how they play.
2. Big Wedge
- Views in last 365 days: 78 million
- Percentage increase: 120 percent
Some people will think Big Wedge is hilarious and some people will turn it off after 30 seconds. Apparently, a lot of people think this comedy group is hilarious.
1. Grant Horvat
- Views in last 365 days: 142 million
- Percentage increase: 121 percent
Horvat continues to grow exponentially and his access to star players is only increasing. It helps that Horvat is a good player who also has an awesome personality on camera.
Top Photo Caption: Grant Horvat is the man to beat in the YouTube golf game (GETTY IMAGES).
MacK
9 months ago
This should be a telltale trend for any one/business who is established in “mainstream” golf and thinking about partnering w/ LIV… the near term money is obviously enticing, but long-term sustainability is highly in question. For players like Rahm, I’d say it’s less risky because the second they leave LIV, and assuming they still have the game, they can try and rejoin the tour and rebuild their validity.
For people like Rick Shiels, I think it’s going to be much harder to claw back from LIV association because unlike the players who’s identity is grounded in how they play and less about their “brand”, Rick’s identity IS his brand. Not bashing the guy for trying to make the right financial decision for him and his family, but from a pure strategic perspective, LIV is not exactly an amplifier of longevity.
Jamie
9 months ago
The top 5 on this list have literally made videos with LIV in the last couple of months or for Bryson is literally on LIV. Wesley Bryan lost his PGA tour card because he played in the LIV duels YouTube videos, sorry Mack but that’s a shocking take