I Watched Less Pro Golf This Year—Here’s Why
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I Watched Less Pro Golf This Year—Here’s Why

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I Watched Less Pro Golf This Year—Here’s Why

I’m a big fan of watching the game’s best. That might be underselling it, actually. I’ve long been that guy who watches Sunday of the Barracuda Championship after having already watched the Open Championship for six hours.

My childhood was timestamped not just by Tiger’s major victories but by other moments in his career. There has always been a certain comfort to the golf calendar. Starting in Hawaii while most of the country watches from the depths of winter; the West Coast swing of familiar venues like Riviera, Pebble Beach, TPC Scottsdale and Torrey Pines; the Florida swing with my childhood hometown Honda Classic (it’s now named something different, which I refuse to acknowledge), the Players Championship, the Arnold Palmer Invitational; little gifts along the way like Harbour Town, Colonial and Muirfield Village, and, of course, the major season with its peaks.

I’m a PGA Tour nerd. There is something calming about watching golf. As much as I enjoy watching other sports (mainly hockey and football), a great golf tournament with memorable characters is perfection for me. There is something intoxicating about the anticipation of a final round followed by the rapid fire of big moments happening so quickly. I love watching golf.

That’s why I was surprised when my golf watching time dropped drastically in 2024. It wasn’t a conscious decision. It’s not like I had a kid or saw my leisure time cut down—if anything, I had more free time than ever. Still, I watched a lot less pro golf.

My guess is that I watched about 70-80 percent less golf in 2024. The year is not over, of course, but I’m not expecting the FedEx Cup and Presidents Cup to change my trend.

I watched all four majors closely and I caught most of the Players Championship. I attended a LIV event in Nashville but otherwise didn’t watch any other of that league’s tournaments.

But digging back through the golf calendar, I’m realizing I barely watched (or completely missed) most tournaments.

Outside of the big events, I formed a similar relationship to golf as I have to baseball. I would describe myself as a casual baseball fan. I adore going to games and occasionally flip on a game on TV if it’s a lazy Sunday afternoon. I’ll follow scores on my phone and check the standings each week. But I lose interest quickly if my team, the Toronto Blue Jays, is bad (they are terrible, if you are wondering).

Golf has largely become that for me. Rather than watching the events on TV, I find myself glancing at leaderboards, listening to podcasts and scrolling X (Twitter).

It appears I’m not alone in this, given how golf TV ratings are decidedly mediocre.

I’ve been doing some reflecting on why this happened. Here is my personal ranking of why my golf watching was down in 2024.

1. My tolerance for commercials is decreasing rapidly

I wrote about this earlier in the year but golf on TV is a slog of commercials, and my patience for ads continues to dwindle as I get older.

One part of hockey’s TV product I love is how fast-paced and structured it is. There are three TV timeouts per period. You know when they are coming and they are only long enough to go to the bathroom and grab a drink. The intermissions are 18 minutes long, enough time to take my dog for a walk. You know the exact time investment going into it.

Golf is already a slower sport … but then you add in random commercial breaks … and everything becomes choppy and disjointed. I can get emotionally invested for 15 minutes and then my attention gets pulled to something else that is more captivating.

This is also frustrating on the gambling side. I’m not a huge gambler,= but I’m in a season-long pool where you pick two golfers for each event. It’s tough to watch the guys I picked unless they are at the top of the leaderboard. The main telecast might not even show them at all. You gamble to watch what you gambled on, right?

And think about it: golf is going up against all entertainment products. That includes other sports but it also includes Netflix, Hulu, Peacock, Disney+ and every other streaming service with no commercials. And it’s also going up against spending the day at the beach or reading a book or being with your friends at a brewery.

I found myself choosing those other options more because …

2. The golf itself is less captivating

This isn’t just me, right? Just checking.

Obviously, the Tour has battled its warts when it comes to creating an entertaining product—that happens when you water it down with too many events—but now the game’s best are split into two different places. On top of that, the Tour itself has essentially created two tiers. The second-tier events usually have players I’m only vaguely familiar with so it might as well be a Korn Ferry tournament.

Most of the players who drove a lot of controversy on the Tour are now on LIV. Even if some of them aren’t great players at this point, they served as villains or entertainers.

I’m fine with players making a lot of money. I don’t really care how much money they make. But now it feels like Tour and LIV events are just cash-funneling systems for players. It feels transactional and stale.

We watch sports to see incredible athletes who care deeply about their craft—and that is one of the reasons I thought the Olympic golf worked—but it seems like a lot of that passion has eroded. Whether this is true in reality, I think there is fan fatigue on my end, particularly as we’ve been entrenched in so much political/business talk within the game these past few years.

That leads me into my third point which is inherently connected to this one.

3. Who are you supposed to root for (and against)?

I grew up watching Tiger so that was an easy sell. You watch to see Tiger overcome a challenger to win.

Tiger is (pretty much) gone as a competitor, but there are other guys who have inspired people to watch for one reason or another. I’m just not seeing a lot of them right now.

How many players would make you sit down and watch their entire round? I’m not sure I have anyone on my list. As recently as a couple of years ago, I was invested in tracking Rory McIlroy and Jordan Spieth. If they were playing, I wanted to watch.

I’ve lost interest in them as protagonists. McIlroy’s major drought is frustrating and Spieth hasn’t been a reliable contender for a few years now.

Bryson DeChambeau is the most interesting player right now, but even his schtick can come across as calculated PR maneuvering. I will take that, though. We need a lot more players with different personalities rather than some of the monotone robots coming out on Tour.

I appreciate Scottie Scheffler and Xander Schauffele but they both need antagonists like Brooks Koepka and Patrick Reed. There needs to be more reasons to be emotionally invested.

I’m in on the majors because there is history and legacy at stake. Everything else is meant to be entertaining and I’m not being entertained as much as I used to be.

4. I want to play more golf rather than watching it

This one is straightforward but worth a mention.

Golf’s popularity is up since COVID-19. Courses are packed. A lot of the hardcore golf audience is on the course during the weekend rather than watching the Byron Nelson Classic.

I’ve made it a point to play more golf in 2024 so I’m moving some of my golf watching time over to on-course time.

5. Some of my golf consumption has transferred to YouTube

At the same time my pro golf watching has decreased, my YouTube golf watching has slightly increased.

There is a limit to how much YouTube golf I will watch but it does have some advantages over the Tour. For one, it’s on-demand with the option to avoid ads. For another, everything is catered to entertainment and making the game fun to watch.

I wrote earlier in the year about my favorite channels, including what DeChambeau has been doing in recent months. It’s not necessarily a replacement for tournament golf but I find myself looking for new videos from my favorite channels. Inevitably, that cuts into the pro golf watching time.

6. I’m searching more for experiences instead of passive entertainment

My last point here fits into a larger discussion about how younger people (if a millennial like myself can still call myself young) decide to spend their time.

Most of my disposable income/time goes towards experiences. That includes travel and trying new activities.

I’m still interested in passive entertainment but I’m using that time more on other sports, social media, watching TV shows/movies, etc.

I’ve leaned harder into the experience/activity bucket as time goes on because it’s more enjoyable for me. In the process, watching golf has been less of a priority.

Those are my six primary reasons for why 2024 was a year where I didn’t watch as much pro golf.

Perhaps there will be changes in the future—I’m certainly open to watching more if some of these variables flip.

Has your pro golf consumption been down this year? Why or why not?

Let me know below in the comments.

Top Photo Caption: As golf’s divide continues, TV ratings continue to flounder. (GETTY IMAGES/Keyur Khamar)

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 8 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife and dog (of course the dog's name is Hogan).

Sean Fairholm

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      Thumbdar513

      5 months ago

      my group of weekend warriors, shooting between upper 80s and lower 90s, manages to get around the course in 4 1/2 hours. Watching 2 tour pros, shooting in the 60s, get around in over 5 hours is crazy! Next, watching these guys tee off into a fairway that is wide enough to land a 737, or hitting into rough that is equal to the fairway of your average muni is boring. I can hit 280 on a fairway that runs between 8 to 10 on the stimp.
      Add to this, the talking heads have killed any sign of personality that may come up.
      Recall to young Tiger’s GQ interview. He was a college aged kid and he was killed for joking. Everyone who came after that (the current tour) was taught to keep their mouths shut.
      Lee Buck, or Mr Hogan would be killed by the talking heads today. Imagine Arnold with that cigarette in his mouth.
      I have better ways to invest my 5 hours.

      Reply

      Jim McManus

      9 months ago

      I find myself in a similar position. I have ready access to plenty of televised or streaming golf coverage (both LIV and PGA) but I have only watched either of those fleetingly this year. Beyond the majors. most of my golf viewership is dedicated to the LPGA or YouTube golf. I also occasionally tune in to watch the seniors. Not as compelling as the regular tour used to be, but it’s a sure bet that I’ll recognize 90% of the names in the field. Unless and until the PGA tour and LIV can figure out a way to get the worlds best players on the same course at the same time, both tours are doomed to fail. The longer it takes, the less anyone will care.

      Reply

      Rob

      9 months ago

      I get #1. Especially this time of year as far too many of the ads are political commercials. I used to get irritated when my in-laws muted the commercials but now I get it. I guess this must be one sign that you and I are becoming old farts.

      But I also am watching less golf on TV for most of the reasons you list. I spend more time on the course and on the lake so something has to give. TV time in general and golf in particular is what is giving.

      Reply

      stephen

      9 months ago

      I real wish they would show more of the field. I get showing the guys on top of the leader board but, how are we supposed to relate/find new players to watch when they only show the top 5 guys.

      Reply

      Ted

      9 months ago

      Excellent article. My tv golf viewing has decreased dramatically this year and even when I do watch, I often turn the incredibly boring broadcast off after about an hour. My biggest complaints:
      (1) Commercials. Way too many and way too frequent. I particularly hate “Playing Through”. Even using my DVR, I get tired of having to fast forward every 5 minutes.
      (2) Excruciatingly slow play. The ability to quickly size up the demands of a shot and execute is a skill, just like reading greens. The Tour needs to enforce its pace of play rules.
      (3) Inane commentary . I don’t know which is worse, trite and tired old school guys like Ian Baker Finch (whose every sentence ends with the word “Dottie”) or the new breed of “golf bros” (Smylie and Kiz), who try to make up for their lack of insight with vapid banter.
      (4) Money, money, money. Everything is about the “season long chase for the Fed Ex Cup”, also known as the Low Net Championship, which is nothing more than a money grab with zero historical significance.

      Professional golf is in big trouble when a true golf nerd like me is losing interest.

      Reply

      Andy

      9 months ago

      Absolutely the same here, I don’t care about LIV and the elevated no cuts PGA events are a joke, the whole thing is about the money grabbing. What really turned me off was Monahan having a press conference with relatives of the 9/11 victims to make a point against LIV. A couple of months later he announces that they have come to a sort of understanding… Hypocrisy at it’s best and that ended my PGA watching career, majors only for me.

      Reply

      Rollin Kindig

      9 months ago

      Be your own broadcast director and watch the PGA on ESPN+. They provide a 4 feed quad view of various focus groups. You can select and switch to any of the 4 on the course feeds and I find the commentary better than the network or golf channel feeds.

      Reply

      Barry

      9 months ago

      I’ve also switched a lot of golf watching to Youtube, some of which, but not all is more interesting and allows you to choose what you want to watch and when.

      For me, the most boring part of commercial golf telecasts and golf in general, is slow play. It is just boring as hell watching someone debate club choice with the baggage handler, throw grass into the air, consult a book the size of George Costanza’s wallet, for 3 or 4 or 5 minutes or more, followed by multiple practice swings, more debate with the baggage handler, a change of club choice, more practice swings and then finally hit it into a bunker. Jeez, snore, boring. Just get on with it for damned sakes.

      Reply

      Will

      9 months ago

      Rick Shiels, Peter Finch, and Bob Does Sports already produce more golf content than I can feasibly consume in a week, and it’s all more fun to watch than the official PGA stuff. The people actually have personalities, and it’s not mostly commercials.

      Reply

      Richard Branson

      9 months ago

      The story could have been written by me as it reflects my sentiments exactly. I now watch the majors and signature events, but am no longer interested in events with only a few name brand players. Moreover, I have zero interest in LIV tournaments. I still play 4-5 times a week and purchase more than my share of high end golf clothing, shoes, clubs and balls making me an ideal target for advertisers. Hopefully the Tour can reinvent itself into something more appealing.

      Reply

      Peter R

      9 months ago

      The PGA Tour has an on-line survey out about this very topic. They ask some good questions and give good options for answers. (For example, you can rank order what shots you like to watch, which lets you know how exciting those 2-foot putts are!) Like any survey, who knows what if anything will change as a result. But it lets you voice your opinions to them. https://pgatour.co1.qualtrics.com/jfe/form/SV_bx49Yi8xX56JrL0?Partner=Website

      Reply

      Peter R

      9 months ago

      “which lets you know how exciting” should have been “which lets you tell them how exciting”.

      Reply

      HK

      9 months ago

      Golf thought it had a product that will last for ever! But Tiger can’t and won’t . That’s the problem. It’s just flat out boring. LIV and their money and party holes. Flat out boring. The Wyndham, flat out boring.

      Only way to make it great again, one tour, all the big boys. Otherwise everyone is a loser, PGA, LIV, the lot. Everyone wants short, sharp content, which is why YouTube golf is succeeding and probably this long winded reply will only be read once!

      Reply

      Bill

      9 months ago

      I am 79 and have not watched live golf for years ,but lately have watched Liv and enjoyed the format and the party hole and also the interaction with fans and players.

      Reply

      Shannon Keough

      9 months ago

      I used to watch every chance I got. The PGA Tour, the LPGA, European Tour and the Korn ferry when it was on. So I spend a good 30 hours a week watching Golf tournaments thanks to the Golf Channel. Though I’m still a subscriber to The Golf Channel, I only turn it on very occasionally. Excluding the majors, which I watch every minute I can, I’ve basically stopped watching golf. It just doesn’t interest me that there is a civil war as such and the players are divided. I think the worst are The golf fans who hate LIV. I might watch more LPGA golf than all The mens golf combine. At least the women’s seem to be a cohesive unit rather than the splintered mens game. I would think I’m watching 95% less golf than I did and I really don’t want to watch Tiger hit every single shot if he’s not in contention. A lot of The time, they will show Tiger rather than the leaders. If Tiger has a chance to make the cut, go for it. People want to see Tiger make the cut but to take away from every one else to show Tiger, that’s a problem. I don’t know if they will ever get me back as a full time fan. The PGA Tour is a two tier system now. The PGA Tour can be their own worst enemy.

      Reply

      Todd

      9 months ago

      The commercials are too much. Pretty much all my other media choices have zero commercials.

      Reply

      Golfer XY

      9 months ago

      From the current cultural phenomenon of “chaoticism”, it’s clear that life is boring. Sports used to be about the sport, not the spectacle. Now attention spans are measured in pico-seconds. If it ain’t loud, proud, or with a crowd, no one pays attention. Your lack of interest is understandable in the current miasma of greed, fear mongering, and constant pressure to conform. These things weigh on the subconscious and our minds need relief from the noise in our heads. The noisier the distraction, the more interested we become.
      However, my issue is with modern golf commentary and the way the coverage is putting-heavy. Much of the commentary is just bland repetition of the same old tropes. “Good shot there, Smith has a shot at birdie”. Also, they tend to prioritize putting which, while it can be dramatic in the final round, shows the least athleticism and is mostly a ho-hum moment compared to a dramatic up and down, or a long approach out of the rough.

      Reply

      Jonny Baht

      3 months ago

      I’ve normally been watching key plays on YouTube TV, because I live 12 hours ahead of EST and am always catching up, but I either just skip the playing through or mute it and block the commercial with my hand. I refuse to have them force feed me commercials.

      Reply

      BCCCGolfer

      9 months ago

      I too watched significantly less golf this year compared to past mostly for reasons 1-4 in your article. I’m not a big fan of the elevated tournaments, the result is the other tournaments don’t draw the top golfers. Aren’t the playoffs and majors elevated enough? Take that extra $$ and spread it out to all tournaments.

      Reply

      Nevilleidour

      9 months ago

      PGA Tour has lost its way. Banal studio commentary in the ad breaks. Poor coverage of the field. Wyndham final round 460 minute coverage showed the top 20 scores times the top 30 scores once and the top 40 twice. Ridiculous. The personalities are absent. Too many boring Cantlays. Like it or not LIV is a much better watch. 40% more golf. Coverage and commentary punchy and lively. No ad breaks and a revolving scoreboard and the players clearly enjoying their golf more. PGA has tried to copy some of LIV’s innovations but is failing miserably.

      Reply

      Chris Dodds

      9 months ago

      I only watch the tournaments that have the big name or key players. I hate the courses that allow for scores of -15 or greater. It’s very seldom that I watch a complete tournament. The pace of play is getting ridiculously slow and the PGA is doing nothing about it.

      Reply

      Robert Roy

      9 months ago

      It’s tough to hear golf pros complaining about money when most of America is just trying to make ends meet. If I tune in to the golf broadcast it’s kind of approval for there whining.

      Reply

      David murray

      9 months ago

      I’ve been watching golf for 50 years. You rooted for some players and pulled against others.
      Those days are gone. Personalities for the most part are like 10 pounds of leather in a burlap bag. Everything is canned and the joy of winning is gone. I watch the majors but otherwise like you, I catch it on the leaderboard.

      Reply

      Mike Barnett

      9 months ago

      Too many commercials and too much putting. You also accurately mention that we are absent of the protagonists and antagonists of previous times. In always enjoyed Phil, and the excitement he brought to the game with his dashing play. I am a big fan of Jordan Speith and hope he can return to form too. Scottie and Zander are great and Bryson is a breath of fresh air but the game needs a bigger jolt to get us excited again.

      j belden

      9 months ago

      Sean, your article is spot on. I don’t want to disparage any professional golfer since they are all highly accomplished individuals. I believe televised golf entertainment is the issue. The problem is trying to utilize this talent in such a manner to be more compelling for today’s entertainment/media market. LIV Golf has tried to shake up the tournament formats, but not sure this is to best solution. I do commend LIV for trying to change direction. I am sure golf traditionalists don’t embrace changes to televised events, but media companies will drive changes since more viewers translates into higher ad revenues and better revenue for the tours.

      Reply

      Tom Forsythe

      9 months ago

      I have never watched broadcast golf. Even back when I had to use a VHS to time shift, I did, then fast forwarded to the actual shots. That was a bit more comprehensive than just watching highlights on You Tube, which is what I’ve been doing for many years now. I liked it when there were highlights from the ‘featured groups’ because it wasn’t just the ‘lights out’ shots of the current highlight reels. I always watch ‘golf is hard’ reels. I have always watched golf to see the best players: the swings and the scrambling. ‘Golf is hard’ reels bring it back down to earth. I have never had any patience with spectator sports and my adult ADHD has been getting worse (or maybe just reasonably less tolerant) as I confront my mortality.

      Reply

      Don

      9 months ago

      I agree 100%. The non-primary PGA tournaments have nobody I want to watch. And I almost automatically turn anything off, when they are showing a commercial, and the program in the small screen! I also find almost all of the advertising about equipment that is going to improve my game insulting to my intelligence, and mind numbing to be subjected to.

      Reply

      BCCCGolfer

      9 months ago

      I didn’t mention in my previous post that even for the tournaments I do watch, I have it recorded in YouTube TV and always fast forward through the commercials, even the ‘playing through’ coverage. Thank you technology; I don’t think I could last an hour without that.

      Reply

      Jason S

      9 months ago

      I agree with you Sean. Golf has become more and more difficult to watch for the reasons you mention. For me, the telecast (commercials) and the tournaments with names I don’t recognize have really cut my watching time down.
      I’m willing to bet that there are more commercial minutes per hour than actual golf shown (and the Playing Through is commercial time, not golf time). It’s gotten so ridiculous. I don’t watch anything live any more. I let my YTTV record the tournament telecasts, then I watch it later so I can fast forward through the commercial breaks. It helps, but not as much as I wish it did.
      I think a lot of us are tired of the whole PGA/LIV talk and comparisons and such. I’m tired of the announcers constantly bringing it up or the little pieces they do continuing to hit on it. They need to let it go and focus 100% of their time on the product they’re showing. And while they’re at it, SHOW THE PRODUCT THEY’RE SUPPOSED TO BE SHOWING! It’s ok, I’m good now. Had to get that out.
      The PGA is at a crossroads by my estimation. They need to correct what’s broken, get the LIV/PGA merger or what you want to call it done and over with, and get back to actual golf. It’s so tiresome now.

      Reply

      Eric

      9 months ago

      It is all about the commercials for me. Thursday-Saturday I’ll watch on ESPN+ almost exclusively if its available, then turn on NBC or CBS for the back 9 on Sunday.

      Reply

      Jason S

      9 months ago

      I’m with you on the ESPN+ part. I just found out about it earlier this year, and it’s certainly saved my viewing time. Less commercials, more varied golfers being shown, and an all-around better experience. I still watch the weekends usually, but recorded so I can fast forward through commercial breaks.

      Reply

      Bob Greenop

      9 months ago

      Totally agree ! I am 70 yrs old and watching since 8. The LIV BS has really turned me off watching. Constantly bombarded on any media and hear nothing new. I would rather be out playing ! My golf buddies hardly discuss a Tournament result on Monday anymore. We are overloaded and bored with the same crap everyday.

      Reply

      JK

      9 months ago

      Totally agree. it’s worse when monhan is getting interviewed – that makes me want to puke, a total asshole.

      Reply

      Mike Booth

      9 months ago

      My reasons for watching less golf line up very much with yours. One reason I can very clearly articulate is that I am sick of hearing about how much money these guys are making. It ain’t going into my bank account. But also, yes, I am living life more than watching it and golf watching is losing that battle. I also watch a lot more of the LPGA and your point about watching great athletes who care about their work is probably the main reason.

      Reply

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