Uneekor just introduced something interesting into the launch monitor space: the EYE MINI CORE, an entry-level priced launch monitor designed to appeal to both first-timers and experienced users.
What’s particularly interesting about the new unit is that it’s being sold exclusively on Amazon.
At first glance, the MINI CORE feels like Uneekor’s attempt to keep things as simple as possible without crippling the technology. The unit tracks 15 ball data points using their Dimple Optix technology. Since the Uneekor EYE MINI CORE is camera-based, there’s no need for reflective stickers or any of the growing number of radar-optimized golf balls. Indications are that clubhead data isn’t part of the package but those seeking a streamlined simulator experience and a basic practice setup aren’t likely to care.
That said, for those looking for a bit more, the EYE MINI CORE can be paired Swing Optix (sold separately) to unlock AI Trainer swing insights and feedback and capture a bit of clubhead data as well.
An Amazon exclusive
The Amazon-only approach is genuinely interesting. Sure, it probably comes with lower distribution costs and maybe some favorable rates for exclusivity, but it’s not like they’re missing out on reaching golfers. Amazon almost certainly accounts for more golf purchases than any retailer in the world and many of us are more comfortable with Amazon delivery than we are at the local Walmart.
What you get for your money is pretty straightforward: real-time ball tracking, VIEW software for analysis and compatibility with third-party simulator software packages like GSPro, E6 Connect, TGC19, Creative Golf 3D. For what it’s worth (not much), Uneekor is also throwing in a one-month trial (one whole month!) of their Ultimate Package which gives you access to 4,000 courses and online play.
The plug-and-play promise is generally welcome by newbies and the PC requirements seem reasonable enough: nothing too crazy unless you want to run the full simulation setup which bumps up the specs considerably.
NVIDIA power ain’t cheap, people.
By keeping clubhead data out of the equation, Uneekor is clearly targeting golfers who want solid ball-flight information without getting overwhelmed by every possible metric. Sometimes less really is more, especially if you’re just trying to dial in your distances, see if that swing change is actually working or just have a little fun playing golf in the comfort of your own home.
Have Your Say
Is $1,499 the right price point for a ball data-only launch monitor from Uneekor?
And, more interestingly, how do you feel about the Amazon exclusivity? Smart move to cut costs and reach customers where they’re already shopping or is the lack of choice a deal-breaker?
WYBob
8 months ago
Be it called the technology “S Curve”/Wright’s Law/Moore’s Law, the effect is that the cost of technology historically decreases over time. The question for consumers of launch monitors is where are we on the curve, and is there a technology in the wings that will drive the cost down even farther. IMHO we are still at the early stages of the adoption of this technology where development cost and production cost are still relatively high. The fact that we are starting to see more devices in the $1500-$3000 range indicates that we may be approaching an inflection point where the costs will drop significantly and features will continue to be added at minimal cost as the technology matures. The question for each of us is when to jump in and acquire it. My guess is that there will be a lot of full feature launch monitors in the $1000 range in the next 2-3 years.