What Is The PGA Tour’s Next Move?
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What Is The PGA Tour’s Next Move?

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What Is The PGA Tour’s Next Move?

Last week, the PGA Tour took an admirable swing at trying to get a few top LIV players back by announcing its Returning Member Program.

Jon Rahm, Bryson DeChambeau and Cameron Smith were the qualifiers who could have immediately returned with minimal penalty. But within 24 hours of that bold play—which came with a limited time window and a threat of the door not opening again in the future—all three LIV players said they were committed to playing on their current circuit for 2026

Assuming all of those players are telling the truth, we now have a big question looming.

What is the Tour’s next move?

We know future plans include digging an even deeper trench between the top events and everything else. New CEO Brian Rolapp, along with several players, has signaled there will be fewer tournaments, preaching scarcity and competition as Tour cards get slashed and job security becomes more fluid. 

Right or wrong, events such as we are seeing in Hawaii and Palm Springs may go the way of the dodo bird.

The Tour has long struggled with being a bloated product that lacks enough downtime so that fans have time to miss it. While it would sting to have certain events and host courses wiped out, turning to more of a cutthroat, limited-event model makes total sense.

These dramatic changes could be on the way for the 2027 season or possibly 2028.

That will probably be the Tour’s main focus moving forward but I’m wondering what will happen with LIV players after this Returning Member Program decision—a reasonable risk to take—seems to have fallen flat.

Should the Tour hold firm on its initial threat or hold open the possibility of DeChambeau, Rahm and others making their way back in the future?

Wyndham Clark, who said he was “torn” about Brooks Koepka being able to come back to the Tour, is among the many players hoping the Tour stands firm.

“I just hope they stick with that,” Clark said of the one-time offer, “and they don’t waver with that maybe in like a year or two.”

In other words: Would the Tour really turn someone like DeChambeau away if he is interested in coming back for 2027 after his LIV contract ends this year?

I think Rolapp and Co. would swallow their pride in that scenario. DeChambeau is one of a handful of players who can move the needle.

Sure, there was a “limited time only” policy set out last week but, just like the McRib, most “limited time only” offers tend to come back around. 

The same could be said for Rahm. Although he has multiple years left on his contract—some sources suggest as many as four years—it feels like DeChambeau coming back to the Tour could open things up for Rahm to come back earlier. 

As for everyone else on LIV? I’m not sure the Tour should care. Few, if any, players outside of DeChambeau and Rahm even matter. 

Should LIV dissolve into nothing, the remaining players can try to qualify for the Tour just like everyone else.

And if LIV continues forward, there is nothing left to do. The Tour doesn’t need them, anyway. 

What the Tour is thinking moving forward

I’m guessing the Tour is fairly happy with how the past month has played out.

They got back Koepka, a five-time major champion and a top-three player of his generation. While he has been out of form for quite some time, it’s still a distinct possibility that he turns things around.

They were hoping to get DeChambeau or Rahm back into the fold by pressing them—it didn’t work but that doesn’t mean their pursuit of those two guys is over.

What that move accomplished is it let both players know the possibility of returning is available to them. If they really want to come back, the Tour is going to make it happen.

A lot of people can see straight through this that DeChambeau and Rahm are looking to get out but probably can’t do it right now because of their contracts.

So the Tour’s next move is two-fold:

  • Focus on improving their product with a more limited schedule and more volatility around who keeps/loses their Tour card.
  • Provide a reasonable pathway back for DeChambeau once his contract expires.

If DeChambeau re-ups with LIV or decides to play out his days on YouTube, it is what it is.

I don’t really see much else that has to be done. They showed their cards—that they want certain players back and aren’t interested in the rest of them—and it’s up to those few players to make decisions.

If LIV keeps DeChambeau and Rahm, it’s not going to be any more of a threat (or lack of a threat, really) than they currently are.

What should the Tour do? Let me know below in the comments.

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 10 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife, Anja, and dog, Hogan.

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

 
Sean Fairholm

Sean Fairholm

Sean Fairholm





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      mg

      6 months ago

      John Henry is about to ruin baseball, no doubt he will do the same to the pga.

      Reply

      mg

      6 months ago

      This whole process smells like a John Henry fenway sports group plan.

      Reply

      Jeffrey Lovell

      6 months ago

      I think the tour should have Monday qualifying for all Professional golfers for each tournament. No guaranteed starts for anybody. You show up and pay the entry fee and tee it up and qualify.
      Get rid of this “star” status and make them earn their money, all tournaments have a cut. I especially don’t watch the designated small signature events! I have lost interest in the PGA Tour and I have watched golf since 1978.

      Reply

      Mark

      6 months ago

      I read an article somewhere that said the Returning Player Program was really designed with the intention of brining Brooks back. If any of the other three came along, that was a great bonus, but really it was about Brooks only. I think it’s safe to say though that the PGA Tour will definitely make exceptions for Bryson and Rahm, should they wish to come back at some point in the future (assuming their level of play remains similar to what it is now and they don’t go full scorched earth against the PGA Tour).

      I just looked at the LIV roster again and in my view there are 4 categories of players there as it pertains to any potential return to the PGA Tour:
      1 – Bryson and Rahm Tier – Exceptions will be made if they want back in. Players: Bryson, Rahm, Cam Smith (I think the PGA Tour would actually view him as Tier 2, but if he wants to come back they may treat him as Tier 1 simply because they included him in the offer to Brooks).
      2 – Upper Level Player Tier – Players that they’d like to have back and may make some exceptions for, but not likely to the level they did for Brooks or would for Bryson/Rahm. Players: Tyrell Hatton, Joaquin Niemann.
      3 – Young Talent Tier – Young players that went straight to LIV without being on the PGA Tour. The PGA Tour may want them in the event any become top players in the future. They may make small exceptions for these guys, for but not to the level of the more established players above. Players: David Puig, Michael La Sasso, Caleb Surratt, etc.
      4 – Everyone Else Tier – Players that would have to earn their way back through some sort of qualification system, maybe Q-School or something similar. Players: everyone else.

      Looking at LIV’s roster really reminded me how poor the overall level of competition is compared to the PGA Tour. I personally have been hoping for Bryson and Rahm to leave so the best can all be back together for more than 4 tournaments per year.

      Reply

      Douglas

      6 months ago

      Rahm and BAD want to come back, for sure. Yes, they have to play out their contracts or work it out with LIV. LIV will not waiver as this could bring down their tour even more than it is now. LIV is a failing enterprise. Without unlimited money thrown away on this losing venture they would crash and burn. Very happy with the stance by the PGA Tour. Will they soften it for Rahm and BAD down the road, maybe or offer a compromise which still stings. Smith, irrelevent. Time will tell.

      Reply

      Fake

      6 months ago

      I’ll be honest, I completely misread this situation and figured all four were going to come back. I’m curious what LIV said behind closed doors to the players with regards to finances and the future.

      At the same time, I don’t care how much money LIV has. Eventually, they have to figure that it makes more sense to stop funding this losing product, right?

      Reply

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