What the Hatton Signing Means for LIV
pro golf

What the Hatton Signing Means for LIV

Support our Mission. We independently test each product we recommend. When you buy through our links, we may earn a commission.

What the Hatton Signing Means for LIV

LIV Golf has snagged another top PGA Tour player. 

A little over a month after poaching Masters champion Jon Rahm, LIV has signed Tyrrell Hatton to a deal reportedly worth up to $60 million. Hatton had earned just shy of $22 million in 128 PGA Tour starts. 

Word spread on Monday when The Telegraph reported that Hatton was set to join Rahm’s Legion XIII team. The official announcement arrived Tuesday, confirming the news.

The LIV season begins this weekend in Mexico, and Hatton will be there for the opener. He had been expected to play on the PGA Tour this week at the AT&T Pebble Beach Pro-Am. 

This is not particularly surprising—Hatton has been mentioned repeatedly in rumors over the past few months—but it is another significant blow for the PGA Tour. 

Hatton, 32, is in the prime of his career. The Englishman ranks No. 16 in the Official World Golf Ranking and No. 10 in the Data Golf Ranking. Although he only has one PGA Tour victory (2020 Arnold Palmer Invitational), Hatton has won six DP World Tour events and is a key fixture on the European Ryder Cup team. 

So what does his signing mean for the future of LIV and the PGA Tour?

The PGA Tour-PIF Partnership Grows More Likely

Saudi Arabia’s Public Investment Fund, which bankrolls LIV, has the PGA Tour in an increasingly vulnerable position. 

Hatton signing with LIV is perhaps the most blaring signal that the PGA Tour and the PIF will come together to form one global tour or allow players from both circuits to compete wherever they want. 

For one, Hatton is the best non-major champ LIV has signed. If the status quo carried forward, Hatton could easily go into 2025 with no opportunity to play in the four majors. His world ranking will likely drop rapidly because LIV does not receive OWGR points, pushing him outside of qualifying. 

Previous top players to sign with LIV had their major exemptions locked up for several years. Rahm, Cameron Smith, Brooks Koepka, Bryson DeChambeau and others knew they could take the LIV money while still getting their major starts. 

Hatton leaving suggests he has a high degree of confidence in pro golf uniting, allowing him to play a full calendar of the top events. 

It is abundantly clear that LIV will continue to sign top players. Rahm and Hatton are world-class golfers with a decade-plus of successful competitive golf ahead of them. On top of that, Rahm and Hatton are two characters that draw attention. Hatton’s tantrums on the course make him a fascinating and polarizing figure in pro golf.  

The PGA Tour is not in trouble when it comes to pure talent—it is still the better league by a wide margin—but the tour is quickly losing personality and entertainment value. We don’t watch golf exclusively to see incredible skill. We need storylines, villains and odd characters. 

LIV has taken those headline-makers. The PGA Tour can’t afford to lose more of them. 

The PIF could eschew a partnership with the PGA Tour while continuing to nab top players, but that would be counterintuitive to what Saudi leadership wants. It’s been made clear that their desire is a seat at the corporate America table, and getting into bed with the PGA Tour would accomplish that. 

Also, we have seen virtually nothing to suggest LIV would hold its own as a standalone product, even if more top players join. Ratings are abysmal and the organization is bleeding serious money—even for an entity with a bottomless wallet, that isn’t sustainable. The infrastructure and stability of the PGA Tour’s advertising partners could bring legitimacy to LIV. 

It’s nearly impossible to envision the two sides not coming together at this point. The golf world needs it.

Could LIV Capitalize on Hatton’s Outbursts?

While we’re skeptical about LIV as an entertainment product, Hatton could be a performer that brings eyeballs to the league. 

Hatton is known for sudden outbursts of rage. Some fans adore him for it, some fans are tired of it—but Hatton inspires emotion in golf watchers. 

He has been brazen enough to pretend to take a machine gun to a hole location he didn’t like at Augusta National. Then he skewered the course during his post-round interview. 

Golf needs more outlandish characters like him. 

The PGA Tour leaned into the Hatton experience on occasion but it had to be filtered. Hatton earned more than a few “bleeps” over the years. 

LIV is still on broadcast TV, but there are no major advertisers to upset. Golf is shown to a miniscule audience on the CW. The numbers say the PGA Tour is still demolishing LIV in the ratings. Hatton has his own sponsors, but he will be in team gear when he plays. 

Is there a way for LIV to offer Hatton unfiltered? Could they produce a stream of him being mic’d up and creatively package the highlights? Tell him not to worry about any fines? 

Maybe there is an opportunity there. LIV could go full WWE with the angriest pro golfer out there.

The Ryder Cup Will Be Forced to Change

Hatton signing with LIV is further confirmation that the European Ryder Cup team has to amend its anti-LIV policy

Both players have competed in the past three Ryder Cups, serving as critical leaders of the European side. Last September, Rahm and Hatton partnered to win two foursomes matches. 

A Ryder Cup without either player would significantly hurt the event. As the rules stand currently, Rahm and Hatton would not be eligible. 

We see this signing as a guarantee that captain Luke Donald will have both players at his disposal at Bethpage in 2025.

Rory McIlroy has already given his full support of the qualification criteria changing. What that will look like depends almost entirely on the PGA Tour-PIF partnership. 

There could be a separate Ryder Cup qualifying list for LIV. Or maybe qualifying becomes more limited and captain’s picks are free to be used on any player, regardless of tour. 

The Ryder Cup qualification for both sides could be completely reimagined at this point.

Hatton Will No Longer Be Involved With TGL—For Now

A small consequence: for the moment, Hatton reportedly has to pull out of the new TGL circuit scheduled to come online in 2025. 

Hatton had previously signed with the Boston Common franchise alongside McIlroy, Adam Scott and Keegan Bradley. However, TGL players must be in good standing with the PGA Tour in order to participate in the indoor simulator league. 

Rahm already pulled out of TGL prior to signing with LIV last month. TGL was slated to begin this month before a storm damaged the South Florida facility, postponing the launch date until next year. 

Could Hatton and Rahm get back into the league after a PGA Tour-PIF partnership? Would they even want to do that? 

We’ll have to wait on this one.

Conclusions

Hatton (and Rahm for that matter) signing with LIV probably won’t make a material difference in the league’s success.

If you haven’t been watching in the past, you probably won’t watch this year. Maybe LIV can find a way to become more entertaining, but we aren’t banking on it.

We are all waiting for the best players in the world to be back in the same place. The Hatton move seems to get us a little closer to that reality because the PGA Tour is in such an untenable position.

The deadline for a PGA Tour-PIF deal is set for April. Don’t be surprised if the pro golf world gets set for a massive makeover in the coming years.

In the meantime, the PGA Tour and LIV will compete for attention like never before. Unlike previous years, LIV chose to line their events up against the top tournaments on the PGA Tour.

Where will you be watching? Or will you not be watching at all?

For You

For You

Golf Wedges
May 16, 2024
Wedge Fitting and the Web: PING’s Stake in the Ground
Golf Shoes
May 16, 2024
Pour One Out for NIKE’s Air Zoom Infinity Tour NRG
Golf Technology
May 16, 2024
18 Luxury Golf Gifts We’re Drooling Over
Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 8 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife and dog (of course the dog's name is Hogan).

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm





    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Shannon Dann Robinson

      3 months ago

      Guys come back down too earth we all wont too play golf at good Level and see golf played at a good level and as many have said the PGA needs too change and the Industrutry needs too change stop over producing stop trying too reivent every season a Driver that will go further is very poor that all the OEM have such a Grip on the PGA tour and only there products will be Advertised and Promotoed
      PAg needs to change and if the LIV tour can do that then i am Happy .Iam a Qualified Golf Instructor through 2 Teaching Federations WGTF and USGTF but the PGa will not reconise my Quals although i have been Teaching for over 19 to memebers of Our Armed Forces why is that i wonder the PGA is Teaching federation for Golf .And Also my Guys ref in bed with Saudias We are all in bed with them DEM or REP as they control the OIL.

      Reply

      Gerald Foley

      4 months ago

      Watching the Farmer’s on Torrey I didn’t miss Rahm a bit. I’ve been saying this since LIV came about, the players don’t make the event by themselves. The track, Augusta, Shinnecock and the importance, ie US Open, PGA, The Players, The Masters is why we watch. Tiger is the exception to the rule. Look at viewership at the Father/Son on an easy course and lots of eyeballs. When Bo Jackson suffered a career ending leg injury did the NFL shut down? If all the F1 drivers went to NASCAR would either car racing series really change all that much? Major sports are an ecosystem that have too many moving parts to depend on a single component. If Augusta had just declared LIV guy’s wouldn’t be allowed to play it would have been game over. In the golf world I live in at least not one of my golf buddies talk about LIV. Frankly I can’t believe it’s still there.

      Reply

      Per J

      4 months ago

      Hatton, has he done much the last year?
      If LIV wants him, take him and let the talent on DP Worlds Tour and US PGA shine.

      What makes me sad is Europe and US PGA do the work fostering all the talents and LIV is just throwing a sick amount of money after those talents and leaving a vacuum on both tours, that will hurt the next generation on those tours – not that it will matter for all the LIV’s multi-millionaires in their retirement years – they don’t care!

      It’s called sports washing with dirty oil money from states that can not be called democratic nor share any moral compass with the Western world – once the air is out of the balloon, they will move on to something else leaving a deep divide in golf sport – how will they recover?

      All of us amateurs get support from the PGA’s somehow not LIV – we should continue to support the tours they facilitate and I will for sure not pay much interest in LIV with a boring competition setup.

      Reply

      Fred

      4 months ago

      If you step back and look at the growth potential of the sport it isn’t in the US. It hasn’t been for years. The PGA tour dominated because it is the most developed market and sport there pays big, but thanks to the time zone issue it’s global reach has been minimal. This is why the sport has struggled to grow globally.

      What LIV is doing is taking the sport to real growth areas with a concept that is geared not for the traditional audience but for the growth audience. You have to think of it as an event rather than just a tournament. This is why they are now pushing for regions or towns to pay them to host an event (a note from the F1 playbook) as these global names are marketing gold, plus they are more accessible.

      The team structure will also create brand identity and value – this will take time but again there are multiple sports franchises (look at Cricket) that have done this over 20+ years and greater global following.
      Not to mention the income. US golf paid well for the size of the sport and it is true some at the very top have by the time they are in their mid to late 30’s have career earnings that are stellar. But if you were a major league American football player, basketball, baseball, or F1 driver you would have earned a hell of a lot more than a US tour player. Because team sports have greater identity.

      So.. do you the A&T at pebble beach is going to create as much local or regional commercial marketing buzz and say LIV in Hong Kong? Or the Genesis vs LIV in the UK? Of course they won’t and that is why LiV as a product is ultimately great for the growth of the game.

      Reply

      CryptoDog

      4 months ago

      Well, the other thing about those major league American football player, basketball, baseball, or F1 sports pay being large, is that they are short careers, done in 15 to 20 years. So they have to make the money quickly before their careers are over, when they can no longer compete and have to completely retire from the sport.
      And as you know, golf can be played for quite a while if the player stays healthy enough.
      That’s the large growth part they know can be exploited, while some players continue to play, some could OWN the teams for ever in LIV at the same time.
      The prospects are huge and quite limitless for them. So many people around the world are also realising this, even families in the US, where they see that it might be better to invest in golf for their sons and daughters than subject then to the possible life-changing horrible injuries that could be acquired in those contact sports as well as being short careers.

      Reply

      Mike

      4 months ago

      One more personality now not playing in the PGA. Look at the top 5 of the Farmers open. Who??? I haven’t watched a non major event in over a year.

      This two-tour system going on now has basically ruined golf, especially for the TV viewers. Look, even Rory has solved in this stance because he can see which way it’s going.

      BTW, that is Saudi gas in your car.

      Reply

      CryptoDog

      4 months ago

      There will develop a GLOBAL Tour the likes of Tennis and F1 have been doing for years.
      The American “major” system will be gone. It will be more world-wide major system, where the OPENS will be the biggest event and the others will be relegated to 2nd tier pseudo-major status with other qualifying and exemption earnings.
      That is what should have happened 20 years ago, and now we will finally have one. I’m all for it, as it’s always been a mystery to me why there are 3 majors in the US, but we all know the reasons for being of the 20th century. And now that we are looking forwards, the up and down promotion and relegation will be established with the BIG Tour at the top that will be LIV, and the PGA Tour as 2nd tier, with other Tours also connected to the LIV for the promotion and relegation with the biggest prize moneys being at the LIV and majors spread around the planet, one on each continent, hopefully.

      Reply

      Alex

      4 months ago

      Now that he and Rahm are teammates, not only will they pout when they miss their own putts but they can also pout when their teammates miss putts. Another player that won’t be missed…

      Reply

      Wrench222

      4 months ago

      Sounds like you are Jealous that the pga tour’s a$$ is being handed to them because of Monahan Being a control freak. Can’t be a control freak when you are up against 65 billion, what an idiot

      Reply

      Jimmy

      4 months ago

      The one thing that’s missing from seemingly all of these “what does it mean for golf” think pieces is the part about LIV’s owners kidnapping and attempting to murder (allegedly) dissidents, among other moral atrocities carried out on behalf of the Saudi royal family. The head of the organization that runs LIV was just sued for the above and there’s nary a mention of it here or what it says about the people willing to take their money.

      Sportswashing has worked.

      Reply

      CryptoDog

      4 months ago

      Dude, there were no WMDs man, get over it

      Reply

      Jimmy

      4 months ago

      Does this nonsensical deflection mean you’re cool with the Saudis kidnapping and murdering critics?

      CryptoDog

      4 months ago

      The invasion was completely nonsensical, I agree!

      Joe

      4 months ago

      WMD allegation was levied against Iraq. Or are all Middle Easterners the same to you? Seems very racist to me, Dog. Do you always go off on tangents?

      Joe

      4 months ago

      Dog, Jimmy stated it was a “deflection”, not an “invasion”. Reading is hard.

      Will

      4 months ago

      I wouldn’t have watched in the first place because I’m not interested in TV golf, but I agree. Getting in bed with the Saudis is disgusting. May as well sell yourself to Iran. The only difference is they’re quieter about it.

      Reply

      CryptoDog

      4 months ago

      It’s going to be absolutely fantastic. I have watched every second of LIV from the beginning, and it’s been awesome.
      All the additions and changes and transfers make it even more intriguing with rivalries and matches that make them all compelling every week. The fast-paced games are unbelievable, they have to be firing from the very start of the events as they don’t have that extra 9 holes or a few more to be able to catch up and adjust, if you’re not scoring right away you don’t have the chance to catch up, and some of them thrive on being able to just fire at it from the start, which I love watching.
      The team aspect is tremendous, and it’s obvious that the players thrive on it, bouncing off each other. Hatton is a perfect addition as he is excellent entertainment and partners well with Rahm, obviously.

      2024 is going to be an amazing year for LIV, and I can’t wait for next week!

      Reply

      Jimmy

      4 months ago

      lol

      Reply

      Trey

      4 months ago

      Greg’s burner account is on a roll today.

      Reply

      Gerhard

      4 months ago

      Fully agree. Enjoy LIV golf and looking forward to a great season. Excited to see how Rham and the rest of the new players perform. My team just need to step up this year.

      Reply

      Duffer1

      4 months ago

      “Fantastic. Awesome. Intriguing. Compelling. Unbelievable. Thrive. Tremendous. Excellent. Amazing.”
      Such writing! Are we really talking about golf? LIV golf?
      This is either a scripted promo, or somehow the topic got switched to some alternate Universe.

      Reply

      Wrench222

      4 months ago

      Well said!!!!

      Reply

      Joe

      4 months ago

      So, you’re the one guy watching it. I was wondering who it was.

      Reply

    Leave A Reply

    required
    required
    required (your email address will not be published)

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Golf Wedges
    May 16, 2024
    Wedge Fitting and the Web: PING’s Stake in the Ground
    Golf Shoes
    May 16, 2024
    Pour One Out for NIKE’s Air Zoom Infinity Tour NRG
    Golf Technology
    May 16, 2024
    18 Luxury Golf Gifts We’re Drooling Over