- PXG has announced a new line of Sugar Daddy II wedges.
- Two grinds (BP and C) will be offered.
- Hudson Swafford had two Sugar Daddy II wedges in the bag while winning the American Express.
- Retail price is $499 each.
If you find PXG confusing, the launch of the Sugar Daddy II wedge probably isn’t going to help un-muddy the waters. We’re talking about a golf company that sells $35 dog collars, $500 winter jackets and $220 drivers. And while dogs are inarguably awesome and (full disclosure) I would wear the absolute [expletive deleted] out of the Logo Tape Puffer Jacket (it’s cold here, man), making sense of PXG Founder Bob Parsons’ master plan for the brand is a challenge.
Detractors believe low prices are a sign the company is going under. PXG insiders say the company has thrived through the pandemic. The price slashing that many saw as evidence of the company’s inevitable failure was actually a course correction in response to opportunities created by COVID-19. For better or worse, it’s the kind of agility that’s only possible when the business model doesn’t depend on satisfying retail accounts.
So, when the world went south in early 2019, PXG went all-in on golf. Beholden to no one, it cut prices and bought an arguably excessive amount of inventory from suppliers.
The result? Not only is its golf equipment pricing the most golfer-friendly in the game right now, PXG has the fastest shipping times you’ll find industry-wide. That’s due in no small part to the fact that, in addition to its own parts, PXG has just about every shaft or grip you could want in inventory.
Budget-friendly and efficient. It’s an unexpected twist for a golf brand that was not so long ago the highest-priced ticket in town.
With the release of the Sugar Daddy II wedge, one could make the case that PXG is returning to its premium-priced roots. $499 is no small ask for a wedge … or even two wedges. Hell, most of us can remember when we could get three for that price.
I suppose I could point out that, at $150 less than the launch price of the current Sugar Daddy wedge, maybe Version 2 is kinda, sorta, a bargain.
Yeah, I know. That’s a stretch.
Like I said, not everything PXG does aligns with the golf equipment industry’s standard operating procedure. It is what it is and this time around, it’s version 2.0 of PXG’s milled wedge offering.
If Tour validation matters to you, allow me to point out that Hudson Swafford just won the American Express with PXG irons and a pair of Sugar Daddy II wedges in the bag.
If you don’t care about the PGA TOUR and just want to what’s in it for you, here you go.
PXG Sugar Daddy II Wedges – Features
The original Sugar Daddy wedge was part of a collection of wedges wholly milled from a solid block of steel. Milling is a time-consuming process that helped to justify the original $650 price. With the Sugar Daddy II, PXG’s approach is a bit different. Instead of milling from a solid block of steel, it’s triple forging a billet of 8620 steel to a near-final shape.
From there, PXG mills the wedges to their final dimensions. The process still allows for exacting tolerances and likely provides better feel as well. As a quick aside, the final forged shape is raw enough that PXG is able to mill both grinds from the same mold, though it’s important to note that discrete molds are required for each loft.
Subtly High-Toe Shape
High-toe designs are becoming increasingly common but there’s a fine line between providing utility and looking silly. To that end, it’s fair to say the Sugar Daddy II offers more of a subdued take on high-toe design. There’s a little bit of extra material in the high-toe region to help with open-faced shots around the green but it’s not nearly as obnoxious at address as the more aggressive high-toe varieties.
Precision Milled Full-Face Grooves
Admittedly, you’re probably not going to hear anyone promoting imprecise haphazardly milled (or stamped) grooves so a good bit of this next part is exactly what you’d expect.
With respect to the Sugar Daddy, PXG says the milling process allows for exceedingly tight tolerances, which means dependable spin from one head to the next.
A small ripple in the milling story: unlike many of its competitors, PXG uses a single groove spec across all lofts. The company believes its design works well and the simplicity of a single spec further helps keep tolerances tight.
High-toe shapes and full-face grooves go hand in hand so it’s not any particular surprise that PXG Sugar Daddy II wedges feature full-face grooves. On lower lofts where shots are almost always full, they’re arguably just for show but for when the face is opened up around the green, the extra groove width can help maintain spin and consistency as impact shifts towards the toe.
I bring it up because center of gravity location is one of those brand philosophy things where nobody is likely to have the 100 percent right answer for every golfer. As I noted in my Vokey SM9 story, Vokey believes in a slightly heel-biased center of gravity. Others, including PXG, believe center is best while Edel offers the tools to move the center of gravity from heel to center to toe.
As with nearly everything in golf equipment, the right answer is golfer-dependent so I’d encourage you to do some experimenting to find what works for you and the type of shots you hit with your wedges.
This is an area where PXG doesn’t always get enough credit. Yeah, some of the early weighting strategies were perhaps a bit over the top but they weren’t without function. With the Sugar Daddy II, PXG is leveraging the big-weight design of the GEN4 irons to give its fitters plenty of flexibility to tune swing weight for the individual golfer. It’s a key tool in the fitting arsenal.
As part of the fitting process, golfers try heads outfitted with the stock weight as well as both heavier and lighter weights. The idea is to find a swing weight that works best and it’s far from uncommon to fit golfers into a non-stock weight.
PXG Sugar Daddy II Wedges – Two Grinds
The Sugar Daddy II will be available (at least initially) in two grinds.
The BP Grind is the wider-sole, higher-bounce option. If it’s not immediately clear where the name comes from, suffice it to say that when you own the company, you get to name stuff or, more to the point, put your name on stuff.
The nominal bounce on the BP Grind is 13 degrees, though I wouldn’t obsess over that too much. The grind is either going to work for you or it’s not.
The defining characteristic of the BP grind is the wide sole with a touch of heel and toe relief. As with most high-bounce wedges, PXG says the Sugar Daddy II BP Grind is best suited for lush conditions, soft sand and steeper attack angles.
A bit harder to quantify, I suppose, but the wider sole should also give you a bit wider margin for error. In that respect, the BP Grind can be thought of as the more forgiving of the two as well.
The C-Grind (crescent sole) is reasonably standard for the C-Grind space. The signature feature is an aggressive taper along with some trailing-edge relief. In that respect, it’s the more versatile of the Sugar Daddy offerings.
The Sugar Daddy C-Grind is listed as best suited for firmer conditions, shallower attack angles and, to an extent, better players.
PXG describes the C-Grind as a low-bounce option but that’s more a case of context. It has lower bounce than the BP grind but, across the market, it’s solidly a mid-bounce grind.
For those looking for a true low-bounce option, PXG has some secret menu stuff in the Tour van. There’s probably not a huge retail market for a low-bounce Sugar Daddy II wedge but I’d still love to see it.
PXG Sugar Daddy II Wedges – Specs and Pricing
PXG Sugar Daddy II wedges are available in two-degree increments from 50 to 62 degrees. Each loft is available in both C- and BP-grinds, Chrome and Xtreme Dark finish. Every combination is available for both right- and left-handed golfers.
Retail price for PXG Sugar Daddy II wedges is $499 each. There is a $100 upcharge for the Xtreme Dark finish ($599). Available at retail starting Feb. 1.
For more information, visit PXG.com.
*We may earn a commission when you buy through links on our site.
I miss, I miss, I make1 year ago
To me the difference in wedges is in the sole with different bounce and grind options, For those of us without a tour van at our disposal I believe Vokey offers the most options at quality that is comparable to any.
Annsguy1 year ago
I agree with others here who say Bob should charge what he thinks the products deserves. It is an attractive wedge. I would never own a wedge that cost this much. Some will. Just so much other stuff out there that works as well or bettter.
David P1 year ago
I don’t pay that much for any wedge. Period!
bob1 year ago
PXG should charge whatever they want for a wedge. The real problem is the guy who plays them and could be getting the same or better results with any number of other wedge makers. Makes him seem unintelligent when it comes to buying golf equipment. Clownish.
Christopher1 year ago
Just think of them like luxury goods, like watches. The most expensive watches aren’t anymore accurate than cheaper ones (generally speaking), but folks like to stand out. Performance doesn’t always increase with price.
I guess it’s their time and their dime.
Warner1 year ago
rolex builds iconic watches which keep their value for decades.
pxq builds (surely good) wedges which are seriously scratched and worn after a couple of monthy (its just the nature of wedges).
imo there is a huge difference
PHILIP MCLAUGHLIN1 year ago
I agree with you, Bob. If only Casio made wedges.
MikeB1 year ago
As far as their pricing goes, in the beginning, when they were at insane price points, I think they knew what they were doing. Extremely high pricing made the other OEM’s realize they could charge more and their stuff would sell, so they all jacked their pricing. Once that occurred, PXG then dropped their pricing to under other OEM’s, and now you see them in a bunch of weekend warrior bags. I remember our group, when PXG hit the market, all said “who do they think they are, I’ll never have their stuff, they are insane”. Now there are multiple bags full of PXG, I even have their driver, can’t ditch my MIZUNO irons though, that’s blasphemy! No way I’d pay $550-$600 for a Callaway or TM driver, when I can get a PXG between $219-$300, I’ve hit them all, and they can’t touch the PXG (for me) especially for forgiveness. May not be as long, but its only 3-5 yards difference at the most, and that’s no big deal. Like I said earlier, they knew what they were doing early on, and they are not going anywhere any time soon.
Matt Gallo1 year ago
I used to work at a high end club when PXG first started and a lot of members got sets. It was almost like a status symbol at that point. I tried some of their irons when playing with members but could never ditch my Srixons. I can make the argument that spending a lot of irons is worth it cause you could go 7 years easy without switching irons, but with wedges, you have to switch every other year just like a driver.
Jay Holiday11 months ago
I have a bunch of PXG, but usually get a year old generation, the 0211 stuff is plenty fine too. I might upgrade to gen4 with new sugar daddies on a lucky 7 special. They’re still expensive but very snazzy. Edison makes a nice forged wedge too, I have them
Mike1 year ago
I’m actually going for a PXG fitting this weekend. Not that I would consider these wedges at all but I’ve always been curious about their clubs. At least after Saturday I’ll have some opinions to put out there..
Francis1 year ago
Interesting. Too rich for my blood but they look very nice.
Also, there’s something about PXG posts that seems to bring out the mob. Look, $499 a wedge is too expensive for most people, myself included. And that’s OK. There are $45 Pinemeadow wedges on the one end and these PXG ones on the other end. Both can exist in the market, as well as the numerous brands that sell in the fat part of the bell curve. There is no need to get the panties bunched up. This phenomenon exists in every consumer product category.
Pete1 year ago
People talk about the Costco wedges being underrated. Man! the Pinemeadow wedges are really really good.
MarcB111 year ago
I was pulled into the PXG marketing vortex recently. I went to a reputable fitter and include PXG irons in the testing cycle along with 3 other OEM’s. My dispersion numbers were almost exactly as Titliest T-200’s. (8-PW), but much better #’s (5-7). Went with the PXG’s (5-GW, P&XP combo’s) and for the price with custom shafts and setup, it was a no brainer.. I have been considering the SD wedge’s, but not @ $499/club. I think I’ll examine what Pete S did instead.
WYBob1 year ago
Thanks for the excellent overview, Tony. A quick question- will the XtremeDark versions also be $499? On the current generation Sugar Daddy wedges, there is a $150 premium for the Xtreme Dark finish. On the Gen 4 irons, it’s a $50 premium. Thanks…
WYBob1 year ago
Never mind, I see that the article has been updated with the pricing for the XtremeDark finish. Pricing is also now on the PXG website.
P.J.1 year ago
There is apparently a market for a $500 wedge, or they wouldn’t do it…but I have ZERO interest in paying that price for wedge. I was encouraged when they lowered their driver prices to a more reasonable number, but alas, that must not be the long term strategy.
DB1 year ago
“PXG has just about every shaft in inventory”
Not from what I see on their website. They have the same problem as everyone else. Hardly any shafts in stock.
Gary1 year ago
The shafts on their website are stock shafts for the product you are building. If you call them, they have every shaft under the sun available.
Wilson Player1 year ago
They only list a few shafts on line in the pull down menus.
They will go through all the options at your fitting and they do have all of them in stock.
I asked about that during my fitting.
Matt1 year ago
They may have access to more shafts but they are not going to be shipped as quickly as something with the junk elevate shafts. And as far as grips, they are charging $30 upgrade to put a golf pride grip on. They do not have evey grip in stock and are having the same shortages as others. The main difference is pxg is jacking the prices up on those non pxg (lamkin) grips.
Pete S1 year ago
Just checked my calendar and nope, it’s not April 1. I was on the vokey site yesterday and ordered 3 SM8 for under $500.