You think PXG isn’t having an impact? Ask some of the boutique brands what their sales numbers look like since PXG entered the marketplace.
While not confirmed, the proverbial word on the street is that PXG is blowing away initial projections, and that’s likely due to its unique position as a performance brand in what has traditionally been a lifestyle-driven market.
PXG has few, if any real competitors, but that could be about to change.
Last night a source with a solid track record reached out to tell me that one of the biggest names in the golf equipment industry is preparing to go toe to toe with PXG. A line of ultra-exclusive clubs is in the works, with the retail price point for a driver said to be in the $1000 ballpark, while irons would sell for ±$2500.
Per the same source, the company’s plans haven’t been announced internally yet, but if the information proves correct, we can expect more details to start leaking early next month, with a public announcement to follow sometime around mid-summer.
As rumors go, this one is believable, even likely, but certainly not 100%. That said, it does raise an interesting question:
Is there enough demand in the ultra-premium space for one of the industry’s major players to make the R&D investment necessary to jump in and be competitive? The high-end market appears to be growing, but what happens if supply surpasses demand?
Yes, I know that’s two questions, but regardless, we might soon find out.
Have Your Say
Do you think it’s possible for a mainstream brand to be successful in the ultra-premium market? Is this something you’d like to see?
choppersmakemelaugh
8 years ago
I usually don’t chime in on these feeds, I just read them for a good laugh. Due to the many ignorant comments here though I will shed a little light on this gear.
First, I bet many of you own an expensive watch or an above average car which can be construed as unnecessary in many opinions as well. That being said you can afford these clubs if you so choose. The companies numbers are up every month and their tour staff is near the top of the leader board every week. So to all the haters out there, stop hating and just try them. You might sell that over priced watch or trade in that automobile because you realize it’s cooler to play good golf than waste money on something considered materialistic in most eyes…
Second, I’ve hit the clubs and played everything from A-Z this industry has to offer. No one and I repeat “no one” has created a club that performs like these due. At least in the irons. They have more ball speed, better spin rate, better feel than straight blades, more forgiveness, and fly straighter than anything i’ve ever hit. I’m not saying others don’t make good gear, I’m saying plenty of people in this game have a lot of money and want to play better golf. So they better better clubs…
Technology is so involved in the game of golf now that anyone who says it doesn’t matter either can’t hit the center of the face to tell the difference, or they don’t love to hit good golf shots enough in order to re adjust their yearly budget.
Personally I’m thankful someone finally created something that they don’t need to copy in a different paint color or slot or aero dynamic every three months and try to trick consumers into buying the next latest and greatest, when it’s the same thing in a different outfit….
I can’t wait to buy a set of these clubs so I can keep them for a few years because they are pure quality WITH technology that can’t be duplicated with smoke and mirrors. IMO