FAIRHAVEN, MA – April 1, 2014 –In an effort to capitalize on brand recognition, Titleist (NYSE: FBHS) has announced that Scotty Cameron will lead the design team for the upcoming Titleist metalwood line, including the highly anticipated “915” driver. This marks the first time that Cameron, known world-wide as Titleist’s master putter maker, will have a hand in designing other mainstays of the Titleist lineup.
“When golfers see the name Scotty Cameron on a putter, they know that the name represents quality. While we know that the Titleist name itself inspires consumer confidence, the coupling of Titleist and Scotty Cameron for our new driver, and other metalwoods, will allow our customers to feel secure in knowing that they have put the very best driver and metalwoods in their bag.”
With the Scotty Cameron driver (working product name the Futura DRVR), Titleist pairs the pedigree of Titleist metalwood fairway dominance with Scotty’s tour-tested performance on the green. It’s a match of power and finesse, strength and spirit, of remora and caveat emptor.
While most of the key features of the Futura DRVR will be kept under wraps until the highly anticipated Fall 2014 release at the Fry’s Open, there are a few features of the Futura DRVR that we’re announcing today.
• Sliding Cherry Bomb Weight System
The three red dots, a signature feature of recent Cameron putters, will carry over to the Futura DRVR. While the boldness of the cherry dots inspires putting greatness through aesthetics in the putters, the new Futura DRVR CHERRY BOMBS can be moved to change the flight of the ball.
“A simple manipulation of the Cherry Bomb Slider allows the golfer to change the direction of ball flight. Those looking to move the ball left, would move the Cherry Bomb toward the PORT, while moving the slider toward STARBOARD will steer the ball to the right.”
• Adjustable SureFit® Hosel
The Futura DRVR will keep the tour-tested adjustability of the Titleist SureFit™ hosel. However, with the Futura DRVR, all adjustments must me made at the Cameron Custom Shop. Titleist does not plan on releasing the adjustment tool commercially during the initial production run.
While pricing for the tool hasn’t yet been determined, given the demand for previous limited run Cameron products, a mid five-figure price tag isn’t out of the question
• Crown-on-the-Crown™ Alignment System
The traditional Titleist triangle and line alignment system will be replaced with the iconic Cameron three-point crown.
“The inclusion of the Crown-on-the-Crown™ alignment system represents a huge leap forward in driver alignment. With the three prongs on the crown, players with drivers set open, neutral, or closed now each have a distinct crown point to aim at the target.”
3 crown points + 3 face angles = more fairways
• Inspired By Shaft System
The traditional flex-based shaft fitting system will be replaced with the newly developed “Inspired By” shaft selection system. With this system, consumers will select a shaft for the Futura DRVR based upon the Titleist staffer whom they most identify with.
More to Come?
So far, the Titleist and Cameron camps have been very tight lipped about the Futura DRVR, but here at MyGolfSpy, we will do our due diligence to find out more information and pass it along when it comes in. Scotty Cameron designing drivers shocked us as much as it did you. We’ll keep you posted and enjoy the rest of April.
Andrew
10 years ago
Unfortunately you mention the Frys.com and the 915s will be released at the AT&T