Like a round of golf, the year started with so much hope and promise.

And then 2020 happened. Not that it’s any consolation but it happened to everyone. Also, it’s still happening.

Bogey. Double bogey. Quad. And then an “X.” Ball in pocket.

If a golf company could be prescient, Honma still couldn’t have selected a worse date (March 16, 2020)  to launch a flagship line of equipment. And not just any line but one built around an elite, world-class golfer who apparently had eyes for someone else.

2020. So much “ugh.”


But every situation, no matter how dire, offers the opportunity to get better.

So, what – or who – is next for Honma Golf?

The challenge remains the same. North America represents the largest golf market on the planet and there are plenty of riches for any company that can figure out how to grab some meaningful market share from the Big Five (TaylorMade, Callaway, Titliest, PING and Cobra).

Can Honma finally crack the code?

We sit down with Chris McGinley, Global VP of Product for Honma Golf, to find out.

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