In December of 2017, we asked you to complete what we called the One Word Survey. As surveys go, it’s simple and doesn’t leave much room for nuance. Despite its simplicity, the results of the original caught the attention of the industry. It came up more than once at the 2018 PGA Show which took place shortly after we published the results.
More than a year removed from the original and with 2019 shaping up to be an excellent year for golf equipment, we thought it was time to do it again.
This time around, not only will we get a sense of how our readers perceive the brands we cover, the results should provide some sense of how those perceptions have changed over the last year.
Which brands are trending up? Which brands are trending down? Those are the questions we hope to answer.
For the sake of consistency, we haven’t changed the survey questions. Some of the words are unquestionably positive; language that golf companies want consumers to associate with their brands. Others words are unquestionably negative; language golf brands prefer you associate with their competitors.
The thing is, we’re not interested in how brands position themselves, we want to know what you think about the leading brands in the golf equipment market today.
Give us just a tiny amount of demographic information, then, for each word presented, choose the brand you most associate with that word. We’ll share the results in a few weeks.
Thanks in advance for helping us out with this study.