My name is Adam Beach. This place, this site, it’s more than just a business to me, it truly is an expression of who I am and what I believe in, down to my core. I feel the work I do is a reflection of who I am and the idea behind the work I do is more important than the work itself. You see, I don’t actually see myself in the golf business at all, I am in the business of caring. I am a guy who wakes up with one goal: do the right thing.