Ball Lab: 2024 Titleist AVX
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Ball Lab: 2024 Titleist AVX

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Ball Lab: 2024 Titleist AVX

MyGolfSpy Ball Lab is where we quantify the manufacturing quality and consistency of golf balls. Ball lab does not infer durability or guarantee your performance. Today, we’re reviewing the 2024 Titleist AVX.To learn more about our test process, click here.

About the 2024 Titleist AVX

The Titleist AVX is into its fourth generation since its introduction in 2018. During that time, MyGolfSpy staff report that the AVX “has developed a loyal following, becoming a staple of the Titleist lineup.”

For 2024, the ball has been completely re-engineered from core to cover. Jeremy Stone, VP of Marketing for Titleist, says, “This includes a reformulated core, casing layer, and a new softer urethane cover. This reformulation produces longer distance and more short game spin compared to the prior generation AVX. For many golfers, it also feels softer, primarily due to the softer cover.”

While we have yet to test the AVX during our robot Ball Test, Stone says it is characterized as “low flight, low spin relative to Pro V1 or Pro V1x or Pro V1x Left Dash.”  Furthermore, “it is an important note that when we reference Low Spin in this case, we are comparing to other premium, urethane offerings. So compared to Pro V1, the spin is lower.

“But compared to many other golf balls in our product line-up, it has more spin due to the overall construction and, in 2024, a softer urethane cover than the prior AVX model. The variables that create “Launch” are the golfer and the club. The golf ball aerodynamics and spin then influence the flight and overall peak height of a golf ball trajectory.”

The Titleist AVX is available in both white and high optic yellow. Alongside Titleist’s ionomer offerings, the AVX is manufactured at Ball Plant 2 located in North Dartmouth, Mass.

Key Takeaways

  • The AVX may be lower flying and lower spinning than the Titleist Pro V1 and Pro V1x.
  • With an average compression of 77, the Titleist AVX is consistent with the previous generation and serves as an option for golfers who prefer a softer feel.
  • Stone says the AVX is targeted to “dedicated golfers seeking low flight, low spin, and very soft feel.”

Titleist AVX Construction

The AVX features a three-piece construction with a 346 quadrilateral dipyramid catenary dimple design that Titleist says “provides the new AVX a piercing trajectory and helps golfers hit their preferred low flight window.” Instead of cast urethane, the cover is now TPU (injection-molded thermoplastic urethane).

According to Titleist, the “new thin, high-flex casing layer reduces excess spin in the long game, while a new softer urethane cover designed for AVX delivers increased spin and stopping power with the scoring clubs.”  The TPU cover is wrapped around “the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control.”

Titleist AVX Compression

Prior generations that we tested were in the upper 70s and this iteration is no different. The Titleist AVX has an average compression of 77, five points less than the database average of 82 and on par with the prior-generation Titleist AVX.

Other balls with similar compressions include the Titleist Tour Speed and Callaway Chrome Soft.

The compression consistency was rated as “average” (see below) with a 10.8-point compression range across the sample.

Compression Chart

We’ve had requests for a standalone compression comparison tool. As it turns out, that tool exists. We created it as part of our Golf Ball Compression FAQ page. At some point, we may merge the two charts but, for now, the plan is to include this chart in future Ball Labs.

Diameter and Weight

None of the balls in the sample fell under the USGA’s minimum diameter standard. All met our standard for roundness. Size consistency across the sample was in the “average” range.

Titleist AVX – Inspection

Centeredness and Concentricity

No notable concentricity defects/off-center layers were detected across the three dozen tested.

Core Consistency

The core colors of the balls were consistent throughout the sample. No unmixed material/chunks were noted.

Cover

In our sample, one ball had a major cover defect in multiple areas around the seam. Accordingly, it was flagged as bad.

2024 Titleist AVX – Consistency

In this section, we detail the consistency of the Titleist AVX. Our consistency metrics measure how similar the balls in our sample were to one another relative to all of the models we’ve tested to date.

Weight Consistency

  • Weight consistency falls within the “Average” range.
  • Box 3 was ever-so-slightly lighter than the median but weight consistency is well within a tolerable range.

Diameter Consistency

  • Diameter consistency falls within the “Average” range.
  • More than half of Box 3 were slightly smaller in diameter to the median but well within range.

Compression Consistency

  • Compression consistency falls within the “Average” range.
  • All three boxes exhibited moderate variability to the median.
  • Compression across the sample ranged from 70.7 to 81.5 with a compression range of 10.8 points.

True Price

True Price is how we quantify the quality of a golf ball. It’s a projection of what you’d have to spend to ensure you get 12 good balls.

The True Price will always be equal to or greater than the retail price. The greater the difference between the retail price and the True Price, the more you should be concerned about the quality of the ball.

2024 Titleist AVX – Golf Ball Quality Summary

To learn more about our test process, how we define “Bad” balls and our True Price metric, check out our About MyGolfSpy Ball Lab page.

The Good

  • “Average” consistency across the metrics that we test.
  • A premium urethane option with compression on par with the prior generation Titleist AVX (2022).

The Bad

  • One bad ball noted due to major cover defects around the seam.

The Score

The True Price for the Titleist AVX is $51.42. That’s a three-percent increase over the retail price we paid at time of testing ($49.99 per dozen).

The Titleist AVX received a Ball Lab score of 76, two points above the current database average of 74.

The Titleist AVX is into its sixth year of existence and has garnered a loyal following in that timeframe. Stone labels it as an alternative to their Pro V1 and Pro V1X that “golfers speak about it as the “Fountain of Youth” – by that typically we see golfers gain a half to full club (distance) with their irons.” We cannot confirm nor deny this claim but you can give the Titleist AVX a test run for yourself.

If you’re not sure if the Titleist AVX is right for you, try the Titleist fitting tool for yourself to find out.

On

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      Tim

      1 month ago

      Not a good look for the AVX as far as quality goes…..i played earlier versions of the avx, its NOT a premium ball to me in comparison to the V1 and V1x….and especially left dot…..i think Titleist should move this down the food chain and replace it with the v1 left dot…..so the PRO lineup would look like

      V1
      Left Dot
      V1X
      Left Dash

      Reply

      Jay Nichols

      1 month ago

      WYbob,
      Nobody inspects 100% of the golf balls they manufacture, that would be impossible, specially with a company like Titleist who makes 25+ million dozen balls per year, and if Callaway is telling you they do, they’re lying, in fact, the man who was the VP of golf ball operations in Chicopee, MA now works for Titleist, and he’ll tell you 100% inspection is a lie also.

      Reply

      Lou

      1 month ago

      MGS has begun rating Titleist balls as inferior to previous Titleist’s and will, almost assuredly, rank Callaway’s Chrome Tour label higher than Titleist. Further, MGS has never been a fan of the AVX. While pros don’t play AVX, keep an eye on how Callaway cuts into Titleist’s #1 Ball lead with the tour pros.

      Reply

      Jay Nichols

      1 month ago

      Lou,
      Titleist balls have never been inferior, and before you buy into the Callaway Chrome Tour, do some research and you’ll find out that Titleist Pro V1 products are still the gold standard and always will be. Some of the reasons are a superior golf ball R&D department, and another is its extensive IP that locks competitors out of making a ball that’s better than Pro V1 & Pro V1x, they’ve been trying for over 24 years now and they can’t beat the best.

      Reply

      WYBob

      1 month ago

      A complete surprise that Titleist allowed a ball with such an obvious cover defect to leave the plant. Based on the decreasing scores in the Ball Lab over the last 5 years for the Pro V1 and Pro V1x, and now the AVX cover defect, it appears that Titleist’s QC is slipping. Sliding quality, plus the AVX being more of a Tour Speed than a Pro V1 in this latest iteration, opens the door to their competition in the $50-$55 price range. MGS always asks how Callaway, TaylorMade, etc. can gain market share at Titleist’s expense- this is how.

      Reply

      Jay Nichols

      1 month ago

      Yeah, ok, I’d like you to tell me another golf ball company who manufactures 25 Million+ dozen balls per year who doesn’t get an occasional return. You won’t find one because it doesn’t exist. Also, do you think Titleist inspects every golf ball made? No, they don’t, they perform a sample inspection, say 50 balls of every 1,000 get 100% inspection for cosmetic defects, and with 25 million dozen per year, you’re never going to have 0 defects, nobody will.

      Reply

      WYBob

      1 month ago

      I play the Pro V1X so I am not dissing Titleist overall, just observing an apparent slippage in their QC in the last 5+ years. The recent MGS Ball Lab results point to this slippage. And the AVX cover flaw would never made it past the inspectors in prior years. Per Titleist- “there are about 90 process and product quality checks for Pro V1 and AVX; about 120 for the dual-core Pro V1x.” So yes, it’s a little surprising that an obvious cover flaw made it out of the Ball Plant 2. You might not be disappointed if you found a cover flaw on a Titleist ball(s) you just bought, but I suspect many MGS readers would be. If you want an example of another manufacturer that performs 100% inspections for quality and adherence to cosmetics standards, here is the Callaway process: https://www.callawaygolf.com/balls-2022-finishing-precision-tech-video.html.

      Robert Roy

      1 month ago

      I have never been more disappointed with a ball than the 2024 AVX. The previous ball performed much better and didn’t feel like a Pinnacle.

      Reply

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    Drivers
    Jun 11, 2024
    Callaway Paradym Ai Smoke Ti 340 Mini Driver
    Putters
    Jun 11, 2024
    Triple Black Evnroll 38 Tour Spec Putters
    FootJoy limited FootJoy limited
    First Look
    Jun 11, 2024
    JUST DROPPED: FootJoy Red Clay Premiere Series