#PXGTroops Deployment Grows to 12
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#PXGTroops Deployment Grows to 12

#PXGTroops Deployment Grows to 12

The rumors we reported last month were confirmed today as PXG officially announced additions to its rapidly expanded tour staff.
Here’s the complete list of #PXGTroops (yup, there’s an official hashtag) joining Ryan Moore, Rocco Mediate, Beatriz Recari, and Sadena Parks:

  • Zach Johnson, 12x PGA TOUR Winner
  • Billy Horschel, 3x PGA TOUR Winner
  • Chris Kirk, 4x PGA TOUR Winner
  • James Hahn, PGA TOUR Winner
  • Charles Howell III, 2x PGA TOUR Winner
  • Cristie Kerr, 18 Career Wins
  • Alison Lee, Rookie Year Solheim Cup Champion
  • Gerina Pillar, 22 Career Top 10 Finishes

For those who can’t be bothered to do the quick math, the new signings own a combined total of 22 PGA Tour victories, with Kerr adding another 18 LPGA victories, including one already with PXG clubs in the bag.

why-they-play

Terms of the deals weren’t disclosed, but in everyday speak, I’m guessing we’re talking about a heaping truckload of money. One industry insider not affiliated with PXG told me that while Bob Parsons didn’t necessarily overspend, he was certainly willing to pay more than anybody else to acquire the talent for his PXG brand.

Inarguably the new signings represent a significant maneuver for a young company making its first push onto the PGA the Tour. This is the most noteworthy group of additions since Nike inked Rory McIlroy, Nick Watney, and Kyle Stanley at the start of the 2013 season. That group not only suggests the scale of PXG’s efforts, but also illustrates the inherent and sizable risks that come with signing PGA talent.

PGA-WITB

While McIlroy (currently OWGR #3) has remained one of the most dominant forces in the game (he’s won two Majors as a Nike staffer), Watney (OWGR #122), and Stanley (OWGR #409) can’t have been what Nike have hoped for. The ROI is, at best, a disappointment.

How will Johnson, Horschel, Kirk, and the rest of the group fare with their new gear?

Semi-conspicuous, though not totally surprising, is the lack of an even bigger name being added to the PXG roster. It was suggested that PXG was hoping to land an even bigger impact player, but the reality is that there’s not a lot left below Johnson in the OWGR. Most of the impact players inside the Top 10 (Spieth, McIlroy, Watson, Fowler) have relatively fresh contracts.

LPGA-WITB

Not Done Yet?

As we move through 2016, keep a close on eye on TaylorMade’s big four of Jason Day, Dustin Johnson, Justin Rose, and Sergio Garcia. TaylorMade’s ongoing cost-cutting efforts along with Parsons’s aggressive spending could ultimately land PXG a Top 5 player…maybe two.

In a perfect world, the growth of PXG’s tour brand would be tied to the success of this initial group, but history has taught us that an overwhelming number of Professional golfers are equipment mercenaries.

As long as PXG continues to outspend everyone but Nike, it will almost certainly continue to attract new #PXGTroops regardless of how the current crop fares.

For more information on Parsons Xtreme Golf, its products, and tour staff, visit PXG.com.

who-is-next-pxg

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

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      Skip

      9 years ago

      So, Charles Howell likes that he has “the ability to easily change spin and launch conditions to meet my needs during any given round”. I hope he knows that goes against the rules of golf.

      Reply

      Fred Anson

      9 years ago

      Great clubs

      Reply

      Bryan Coyne

      9 years ago

      Me? Not you? It must have been too much money when they saw it was for T. Woods!!!

      Reply

      joro

      9 years ago

      Incentive? Put your thumb and forefinger together,,, now rub as if rubbing money, there is the incentive. But at 325.00 a club, I don’t care how much money Parsons has, he still has to sell clubs, and that will not be easy. Sure, he says he has so much he can go a lifetime without making anything, but can his ego go that long. We shall see.

      Reply

      Daniel Apostol

      9 years ago

      Probably a better idea to appeal to a niche’ market that can afford his gear, but hey it’s his money lol.

      Reply

      Robert Fraioli

      9 years ago

      PSG has zero market share and will have zero at the end of ’16. other companies that tried to break into the $5k golf set market haven’t even created an ant hill in the industry here in the US.

      Reply

      Jim Lee

      9 years ago

      It’s like mass marketing Lamborghini’s. You can market all you want, no one wants to pay that kind of cake for clubs

      Reply

      Robert Fraioli

      9 years ago

      as a golf pro who sells equipment i don’t really care. for me it’s who gives me and my customers the best service for the price and i don’t want to be stuck w/$20k of product when they roll out the new stuff. we’ve seen this before with other start up companies…it’s all out then they die!

      Reply

      Putmedownfora6

      9 years ago

      If they flip Day or Rose (both guys in love with tech-driven performance) expect PXG to be very disruptive to the club industry — yes, even with pricing in the stratosphere.

      “Thurston” Howell III –> long-time Mizuno guy making the move to PXG made me situp-&-take-notice.

      Reply

      Steve Asman

      9 years ago

      They will carry GustBuster umbrellas. The number one on tour

      Reply

      George Pichl

      9 years ago

      Good for Parsons & PXG. Nice to have a new player on the block to kick the big boys around. All the reviews of PXG’s stuff are great….so I don’t see PXG going anywhere anytime soon. Too bad most of us can’t afford the clubs!

      Reply

      Golf Guru

      9 years ago

      PXG’s challenge is the same Mizuno has had for years being the #1 iron on the PGA Tour… Iron dominance doesn’t translate into revenue… Years of tracking will confirm!

      Yet, #1 on Tour for categories like Drivers, Utility Woods, Putters and Wedges have a DIRECT correlation with market share. Money is much better spent in owning the “count” than the “marquis” players!@

      Reply

      John Luker

      9 years ago

      I heard John Luker is next and maybe Charles Michael

      Reply

      Charles Michael

      9 years ago

      Are these custom order only?

      Reply

      John Luker

      9 years ago

      Yea.. Fucking 325.00 a club

      Reply

      Charles Michael

      9 years ago

      Dang! Well if no one wins on tour with them this year, they’ll drop in price real quick

      Reply

      RAT

      9 years ago

      Give us more on new or other re-up signee’s from the rest of the club mfg’s!!!
      How about equipment changes to the bag from last year ie. . Streel’s driver this year!

      Reply

      Raul Cendoya

      9 years ago

      They are sweet clubs

      Reply

      Josh Stewart

      9 years ago

      Pat Hatton

      Reply

      Ron

      9 years ago

      If anyone pays that kinda cash fr golf clubs you are sick absolutely sick in the head and u need some help, They are paying these pros a fortune to play their stuff and to talk abt how good they are, people in here need to grow the F up and get on with more important things to save and spend their money on.

      Reply

      Scott Edmiston

      9 years ago

      Paul Crothall your next set
      If clubs and then Glen Sales’ soon after that

      Reply

      Paul Crothall

      9 years ago

      Oddly I was just reading a story that they signed 8 players!

      Reply

      Paul Crothall

      9 years ago

      I will pay $3,500 and Salesy will want them for $300

      Reply

      Glen Sales

      9 years ago

      $250 plus some shoes

      Reply

      Paul Crothall

      9 years ago

      Sheeeeeeeeeiiiiiiiiiitttttttttt

      Reply

      Paul Crothall

      9 years ago

      Basketball shoes!!

      Reply

      Glen Sales

      9 years ago

      And Chris Gayle to nail me with his massive shank

      Reply

      Paul Crothall

      9 years ago

      Well he ain’t using it on Mel McLaughlin

      Reply

      Glen Sales

      9 years ago

      Or did he……

      Reply

      Paul Crothall

      9 years ago

      She seemed very unimpressed, probably only likes successful cricketers not overpaid bums

      Reply

      Glen Sales

      9 years ago

      Or does she….

      Reply

      Paul Crothall

      9 years ago

      Yeah I’m right

      Reply

      Glen Sales

      9 years ago

      You’re just hitting on her

      Reply

      Paul Crothall

      9 years ago

      I can’t restraining order says so

      Reply

      Paul Crothall

      9 years ago

      And I’m wearing pants if you are asking officially

      Reply

      Paul Crothall

      9 years ago

      I bet Edmo can’t say the same

      Reply

      Regis

      9 years ago

      I’ve been following the progress of PXG since they were first previewed here on MGS. If they perform as advertised, which I’m sure they will, I wouldn’t be bothered by the price tag. Keep in mind these are custom fitted. Although I could never justify the cost for my game (too inconsistent) the custom fitting is what I see as their biggest hurdle in terms of market penetration. Most avid golfers, some of whom are very good, never seem to have embraced the fitting-wait for delivery model of club purchasing.. With PXG one has to go to a certified shop in order to demo/buy. I wish them well

      Reply

      Bruno Veilleux

      9 years ago

      BV Love..!

      Reply

      Steve Myrvold

      9 years ago

      What concerns me is if the stable of PXG players does relatively well, other companies will copy PXG and then all iron sets will be $2,000. Those who can’t afford it will be relegated to playing what they perceive as a little inferior equipment or just not playing. We actually have that situation going on now.

      Reply

      Steve Pike

      9 years ago

      Who cares? How many people have ever told a retailer or green grass pro, “I want to play what Zach Johnson plays?”

      Reply

      John Presley

      9 years ago

      Exactly. Who cares?

      Reply

      Benjamin Lee

      9 years ago

      Pros obviously following the money but I’m sure the clubs are good. Many were playing for TM which has been taking a hit last few years.

      Reply

      Jamie McCormack

      9 years ago

      Players always follow the money

      Reply

      Benjamin Lee

      9 years ago

      Can you blame them? Everyone has to watch out for #1.

      Reply

      Paul Dronfield

      9 years ago

      You’d soon get to loath an Allen key changing all those individual weights on the driver, fairway and utilities

      Reply

      Tom54

      9 years ago

      “Why They Play PXG”

      If you play each one backwards, you faintly hear “They offered me the most money. “

      Reply

      Jim D

      9 years ago

      I cannot take any company seriously with “xtreme” in their name.

      Reply

      Christopher Heslop

      9 years ago

      James Matthewson the new make hitting golf

      Reply

      Jericho Das

      9 years ago

      He’s worth over {{2,000 MILLION}}!! .. Parsons can easily afford to throw money around and buy 50-100 players with Million dollar contracts but I think the bigger question is will he recoup that money back seeing how his eight piece iron sets alone costs $2,400 each ..that’s a lot of customers with money “not the average buyer”. ..he may not care ..when your insanely rich you can get in to anything you feel like.. ..money is fun

      Reply

      Darren Kostecki

      9 years ago

      5,000 for the iron set

      Reply

      Jericho Das

      9 years ago

      $625 per iron!! Screw that! .. I’ve had 3 sets of Miuras including the Limited 1957 Baby blades ..great clubs but I’ll never do that again ..too much money cost me $3,000 per set $300 per club 3 thru P and 3 wedges 10 clubs plus Miura have a 50 year blood sweat and tear history to be where they are then you have Parson ..a multi Billionaire ..a tech guy who felt like getting into the golf game because he could ..nahh.. I shot 68 three days ago with my 716 mb’s just fine and they cost 5 times cheaper..lol

      Reply

      David RD Wozny

      9 years ago

      Sergio will be first to leave TMag.

      Reply

      Teaj

      9 years ago

      but would anyone pick him up is the question

      Reply

      Benjamin Lee

      9 years ago

      From the top 10 listed hat was my guess too.

      Reply

      Jamie McCormack

      9 years ago

      I have a guess dustin to Nike and Jason to PXG after July

      Reply

      Mark Boren

      9 years ago

      I say Dustin Johnson, Reed, Furyk, Mickelson or Kutch

      Reply

      Paul MacLeod

      9 years ago

      Neither this year.

      Reply

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