AI Is Hurting, Not Helping Your Game
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AI Is Hurting, Not Helping Your Game

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AI Is Hurting, Not Helping Your Game

There’s no denying the buzzword that is AI (artificial intelligence). Both inside and outside of golf, AI has taken over meeting rooms, research labs, even our smartphones.

It’s not lost on me the impact that AI is having, specifically on golf clubs. I’m a big fan of the Callaway Paradym Ai Smoke Driver and there are plenty of other clubs this year whose tech stories center around artificial intelligence.

In that sense, AI can be helpful. I’m hitting better drives than ever with my new Callaway driver. That said, AI has started to creep into our search engines, namely Google. This new feature from Google is doing more to hurt your golf game than help it.

In a world where it’s already hard to trust the information that’s so readily available to us, Google’s new AI search feature is making it harder to find the truth.

Let me explain.

Google Is Making Golf Harder

Imagine for a second that you’re a beginning golfer (perhaps you are). As one does, you turn to Google to answer some of your most poignant questions.

“How do I choose golf clubs?”

A simple question but one you might ask if you’re just starting out.

Instead of sending you to a helpful article (like something from MyGolfSpy), Google populates an AI-written response to your question.

The problem? More often that not, I’ve found this AI response to be inaccurate or sometimes incorrect.

That simple question I asked? “How do I choose golf clubs?” Here’s one of the things that Google’s new AI tool suggested:

Cavity-back irons can be a good choice for beginners, because they’re forgiving.

Now instead of shelling out cash for something actually suited for a beginner, say the TaylorMade Stealth Irons, our hopeful golfer may go out and search for a player’s cavity-back iron.

The potential consequences? A golfer who quits before they even start.

Srixon ZX7 Mk II Iron

That’s not the only mistake Google made. Let’s try another one. A simple search for “blade putters”.

You’d expect AI to nail this one. Instead, it suggested I buy a Scotty Cameron Phantom putter, obviously a mallet putter.

Again, put yourself in the shoes of a beginning golfer. They’re confused and unsure about what a blade putter actually is.

I’ll share one more example. Perhaps you’re wondering what a wedge is for. A rather common question for someone just starting out in the game. Here’s what Google’s AI had to say:

Wedges are scoring clubs and good players know that every shot from inside 125 yards should be a makeable putt.

Not only is Google feeding you information about blade putters that’s blatantly wrong and telling the beginning golfer to play cavity-back irons, but Google is also creating unrealistic expectations. Every shot from inside 125 yards should be a makeable putt? Really?

Shot Scope data shows that from 100-125 yards, the average 10 handicaps hit about 46% of greens and finish about 49’ from the pin. From 50-75 yards, the numbers jump to 58% of greens hit with an average distance distance to the pin of 37′.

Does Google know something Shot Scope doesn’t? Doubtful.

What Can Be Done?

Google’s new AI search is a problem. It’s suggesting blatantly wrong information and trying to pass it off as intelligent and accurate.

As a company that prides itself on cutting through the BS, you can understand why this is frustrating. You deserve the truth and it’s difficult to trust Google to provide that.

In the meantime, we’re going to continue to provide real, data-driven answers to your most important golf questions. And, hopefully, one day, Google will start using AI to actually help, not hurt golfers.

Have you tried Google’s new AI search tool? Have you found it helpful or hurtful?

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Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor is MyGolfSpy's resident sneakerhead who believes that golf is more enjoyable with a fresh pair of kicks. When he isn't scrolling Twitter to find his next golf shoe purchase, you can find him at the piano or trying a new dessert place with his wife. #Lefty

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman





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      Randall Cooper

      5 days ago

      I think that is why the importance of blogs and sites like this one that gives testing, recommendations. AI can be great but like you said also hurt newcomers. But overall as long as we have sites like this one that can show us swings, show us data, and prove what your saying and giving the advice then there is hope for new guys – and I am refering to myself. I have used your site for reviews a heck of a lot to see what I think would be best for me in the game since I only played last summer and this summer.

      Reply

      Mike

      6 days ago

      If you’re a beginning golfer, get fitted for your first set of clubs, preferably some nice used ones that won’t set you back too much. Play two-piece balls and buy them bulk somewhere. Most importantly, get some lessons. Then decide how “serious” a golfer you want to be because that answer will determine all the next steps

      Reply

      Derick

      6 days ago

      Is Shot Scope data publicly available? I’ve tried to find it and keep failing. And no, Google AI didn’t help.

      As far as AI content and Google? In general, you can’t just trust one source, and you should never blindly trust the first source you find. Even actual humans can be very, very wrong.

      Reply

      George

      6 days ago

      I’m pleasantly surprised you didn’t go to the other problem with internet search engines and recommendations: that a lot, if not most, of the first hits for that type of search lead to bot-written aggregator garbage. You simply can’t trust most of those sites unless you’ve experience with that domain before the prevalance of AI-written (and foreign-locale farm-written) content.

      Which is where MyGolfSpy and other similar sites come in. Sites like yourselves have a certain veracity as reviewers, whether we agree with your findings or not, because you’ve been around before, and you’re well-edited. But there are fewer and fewer voices like yourselves these days.

      See, e.g., the Dead Internet theory.

      Reply

      Rabob Rabob

      5 days ago

      I’m a newer golfer. Google is almost unusable how much blogspam there is if I search any golf related question.

      Love their products but I look forward to when Callaway dumps the stupid ai branding.

      Reply

      Gregg

      6 days ago

      AI does not come up with this stuff by itself. Some PERSON has done the programming with the algorithms. The responses indicate the knowledge of the supposed expert. If Tiger thinks we should not use YouTube for instruction, imagine some program compiling all the information available on a subject to give you an answer. Sounds like a cluster f*** to me.

      Reply

      andrew mauch

      6 days ago

      I can not disagree more. AI is a tool, that with time will eventually get much better. However, if you simply take the advice of Google and a short AI produced sentence, without any other knowledge seeking, fact finding, research, etc. then AI is not the problem, you are.

      Reply

      vito

      6 days ago

      I have a solution. Don’t use Google, use DuckDuckGo or other search engines. I tried it and it sent me to a number of websites that are actually golf related along with callaway, taylormade, etc.

      Reply

      cksurfdude

      6 days ago

      Agree in general that AI generated content may be misleading, or out of context .. the AI doesn’t “know” you nor the underlying intent of your question.

      But – it’s important to note that the output will vary depending on HOW the question is asked; for example, re-wording the query in a different way may generate different results.

      Not defending AI or Google here – just noting this is a VERY NEW technology and, hopefully, will evolve for the better……

      Reply

      TenBuck

      6 days ago

      I think that AI in golf club design is just a fancy word for computer designed. Computer designing has been around for a long time so marketing needed to create a new buzz word. Now computer designed clubs aren’t bad, but I don’t buy the “AI” factor in it!

      Reply

      Eric

      6 days ago

      Slow news day in the golf world?

      Reply

      Grant Zimmerman

      6 days ago

      Spot on….in the era of Internet research the reader needs to read with a healthy dose of suspicion. At the same time, click on websites, like MGS, that provide data driven information. Using AI to answer queries is harmful

      Reply

      AI Golfer

      6 days ago

      As someone who uses AI daily, no one “in the know” uses Google AI. That’s all you need to know. What would’ve been better is if you also included responses from ChatGPT and/or even Claude.ai

      Reply

      Will

      6 days ago

      Google’s AI has a very specific set of priorities, and providing factual information isn’t at the top.

      Reply

      Larry Grzybowski

      6 days ago

      That’s why one needs to obtain some general-basic information whether AI produced or not. Then, seek out a professional golf-fitter like the ones at Golf Town. No, not U.S., but 🇨🇦, like I’m sure fitters at Dick’s/Galaxy. I for one will only fit golfers on what they need and use instead of AI or other second or third hand recommendations.

      Reply

      Dtrain

      6 days ago

      Meh. When I started playing the Eye 2 had just hit the market, they were a high end option. Everyone started playing with blades and wooden woods. It didn’t deter any of us. A players cavity is easier to hit, a modern blade is easier to hit. Every website where you buy clubs or every golf shop will steer you in the right direction. I learned to shoot in the 80’s with a 1/2 set of blades and low end laminate woods, with golf balls I found in the woods.

      Reply

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    Drivers
    Jun 11, 2024
    Callaway Paradym Ai Smoke Ti 340 Mini Driver
    Putters
    Jun 11, 2024
    Triple Black Evnroll 38 Tour Spec Putters
    FootJoy limited FootJoy limited
    First Look
    Jun 11, 2024
    JUST DROPPED: FootJoy Red Clay Premiere Series