Breaking up is hard to do, but that’s just what’s happened with PowerBilt and the Air Force One brand. The latter, known for it’s Nitrogen-charged drivers has parted ways with PowerBilt (a Hillerich & Bradsby licensee), and is now doing business on its own as Air Force One.
That’s right…just Air Force One.
Why The Change
Stuff happens.
The guys behind the new Air Force One brand felt there was some confusion in the marketplace, and perhaps consumer perceptions of PowerBilt as a brand, and more specifically a golf brand, weren’t ideal for growing the Air Force One label. When the opportunity for Air Force One to be its own man presented itself, the guys behind the Air Force One product line made the most of it.
The company plans to hit the ground running, or perhaps swinging, with a relaunch of the DFX MOI and DFX Tour Drivers (sans PowerBilt logos), and will also introduce an AIR FOIL fairway wood, along with two new sets of irons; AFX Game Improvement and AFX Pro Series. For those who like to go all in with a particular brand, Air Force One will also offer stand and cart bags along with a cabretta leather glove.
For fans of Air Force One drivers, this could be a good thing. This isn’t contraction. If everything goes according to plans, it’s a growth opportunity.
King
8 years ago
The market confusion lies in both names being prominently displayed on the cover and head as a brand and model. ie: ford explorer/ powerbuilt airforce 1. I own an N7 and also a PB gsxlcg. The n7 has resulted in an avg of 225yrds for a once a week player who doesn’t practice and still improving. While I would not trade my N7 driver for any high end taylormade etc, designed for high swing speeds I do not believe it would be advantageous to the pro that drives the market. Good Luck.