Callaway Golf Balls Get The Royal Treatment With Chrome Tour Small Dog Corgi Edition

August is National Dog Month, a fact not lost on Callaway. You may recall its past “Let the Big Dog Eat” offerings, which included balls featuring pit bulls, German shepherds, labrador retrievers, huskies and Bernese Mountain dogs. Some of those may not have been official releases, but they do exist … as do a few with Dobermans on them.

Anyway, big dogs are, apparently, soooo last season. This time around, instead of letting those big dogs eat, Callaway has decided to let the small dog do whatever it is small dogs do. Bite ankles, maybe? Yap incessantly at the mailman? Judge you silently from their tiny throne on the couch?

Why does Callaway hate medium-sized dogs?

First up—and I don’t know if there’ll be more—is the Chrome Tour Small Dog Corgi, which is, as the name makes painfully obvious, a Chrome Tour golf ball with a corgi-inspired TruTrack design.

Not exactly my favorite breed, but people—some people—absolutely lose their minds over corgis. No judgement. All dogs are awesome, but anyway, if you’re the type of golfer who refers to your three-putt as “just giving it the royal treatment,” then maybe this is your ball.

More to come?

Corgis aren’t your thing? It might be worth waiting to see if more small dogs escape Callaway’s pound (their factory) before the month is over. Given their track record, we could be looking at everything from chihuahuas to dachshunds before August wraps up.

So, if corgis are your thing, maybe don’t miss your chance to play with corgi balls … excuse me, corgi-themed golf balls. Because nothing says “I take my golf seriously” quite like teeing up a ball that looks like it might waddle away if you don’t hit it quickly enough.

Not that I’m suggesting you hit your dog.

The Chrome Tour Small Dog Corgi is available now for a limited time, because nothing builds demand quite like scarcity—especially when that scarcity involves cartoon dogs on golf equipment.