Callaway has been busy lately. Within just the last few weeks, the company has launched a new Mini Driver, two new Triple Diamond drivers, Apex Black Shadow irons, limited edition golf balls, and then even more limited edition golf balls.
The latest edition, or potentially new addition, anyway, is the Elyte LP driver, which just popped up on the USGA’s confirming clubs list. Finer points notwithstanding, the general design mirrors that of the standard Elyte.
As per usual, the USGA provides little detail about what we can expect although the fact that it’s listed with just a single loft (10.5), may suggest this one falls on the opposite end of the Callaway performance spectrum from Triple Diamond.
What the “LP” stands for is anyone’s guess (I’m sure someone knows), but should it come to retail, it would be the 7th model in the Elyte lineup (and that’s not counting the Mini).
How many is too many?
The reality is, it’s becoming increasingly difficult for equipment manufacturers to make significant year-over-year gains. With that, there’s an industry-wide pivot of sorts underway as brands seek to emphasize performance through improved fitting as opposed to one-size-fits-all improvement for the masses.
Whatever Elyte LP proves to be, expect more like it in the future.
More info if and when it becomes available.
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