Look, we don’t know what’s going to come of TaylorMade’s lawsuit against Costco. Pictures tell us little if anything, but they are fun to look at. But the fact that golf’s social media brigades lose their freaking minds over a $499 iron set from the same people who make the best damn pesto I’ve ever had should tell you we’re on the outskirts of the Twilight Zone.
Sure, the Kirkland Signature irons may be a hell of an alternative to mainstream OEMs. And The fact TaylorMade is suing Costco over said irons may make you want them even more. But seeing as how the Kirkland’s were scarce in the first place., you might want to consider an alternative to the alternative.
Yep, Kirkland Signature is the 1,000-pound gorilla in the room. But don’t make the mistake of thinking the Costco house brand is the only lower-priced alternative to mainstream golf OEMs.
Kirkland may be an alternative, but there are plenty of golf-specific alternatives to Kirkland.
As we go through this list, you’ll see some surprising similarities between what these brands have to offer. However, they all have two key differentiators separating them from Costco.
The first is they’re not being sued by TaylorMade (and there’s a reason for that). And second, they’re golf-only brands. You won’t find a roasted chicken or a six-pack of toothpaste anywhere. But you will have a certain level of customization through some of these brands that you won’t find at Costco.
Alternatives to Kirkland: Some Things to Consider
The six companies listed here aren’t the only alternatives to Kirkland, they’re just the ones we chose to feature. Since each brand we list features a hollow-body, “foam-filled” player’s distance iron, it’s fair to ask why TaylorMade isn’t suing these companies, as well. There are two reasons.
First, the companies listed here aren’t what you’d call deep-pocket competitors. They’re not much of a threat to TaylorMade, or anyone else, for that matter.
More importantly, some of the hollow-body offerings shown here are most likely open-source models from China. It’s also likely they come from the same factory. We do know that at least three of the companies mentioned feature original, brand-specific hollow-body designs.
But don’t equate “open-source” with “junk.” Several of the companies we’ll highlight have seen their products perform very well in MyGolfSpy testing.
The companies we list are all direct-to-consumer brands, although one (Haywood Golf) does offer its products through Club Champion.
One common concern golfers often have with Direct-To-Consumer brands is the question of fitting. As we’ve said many times, there’s no substitute for an in-person fitting. However, these companies are golf-specific and do offer golf-specific customer service and varying degrees of customization. If you know your specs, you can get a pretty solid fit.
And, frankly, the attraction on this end of the spectrum is price. You’ll save plenty compared to mainstream OEMs and you’ll wind up with a pretty decent set you can play good golf with.
Which, after all, is the whole point.
Haywood Golf
Haywood was started in Vancouver, British Columbia, in 2018 by Joshua Haywood, right after the reborn Ben Hogan Company and Sub 70 launched the current direct-to-consumer wave.
Haywood’s stock driver features a carbon fiber crown, an 811 titanium body, a forged titanium face and an adjustable hosel. It’s $349 with your choice of several no-upcharge shafts from Project X and Fujikura. Premium shaft options include the Ventus TR ($250 upcharge) and the Mitsubishi Diamana ($300). You can also buy the head only for $299 and go from there.
Fairways and hybrids are also available.
Irons are the easy get for DTC brands, as much of the recent technology is available as an open model from foundries in China. The Haywood CBs are forged from 1020 carbon steel and then milled. They start at $700 for a six-piece set and you have your choice of no-upcharge and premium shafts from True Temper, KBS, Nippon, Project X, Aerotech and Recoil.
Haywood Signature irons are a hollow-body player’s distance style club. No part of the multi-piece construction is forged and they run $675 for a 5-PW set. As we got through this list, you’ll see other brands with a very similar offering.
Haywood offers a full line, with several iron sets, a driving iron, wedges and putters. A forged, milled face wedge will run you $110 while putters range from $174 to $200.
Haywood charges $15 per set for loft, lie and length adjustments, respectively.
Maltby
Maltby has long been a favorite of bargain seekers and amateur club makers. Available through Golfworks.com, Maltby offers a full line of gear either assembled, in a kit with shaft and grip or as heads only.
Buying a custom-assembled set is straightforward. The Maltby TS-2 Forged is Maltby’s foam-filled player’s distance model. The head itself is $49.99. You then pick your set makeup, your preferred shaft and grip and any customization you might want. A 5-PW set with KBS Tour Lite shafts and Golf Pride Tour Velvet grips comes to $558.78.
You go through the same process with drivers, fairways, hybrids and wedges. A Maltby KE4 TC Max all-titanium driver with a Fujikura Vista Pro shaft runs $281.18 (the club head only is $179.99). And a Maltby 1025 forged TSW DRM (Diamonized Raw Metal finish) wedge with a KBS Hi-Rev shaft will cost you $83.13.
Golfworks was founded in 1976 by Ralph Maltby, and the company designs its own products.
The upside of Maltby is if you’re a gear geek you’ll find a ton of options to build your own high-quality set. And it’s highly doubtful you’d ever run into anyone with the exact same sticks. The downside is if you’re not a gear geek, you’ll find a ton of options that you have to somehow navigate through.
Takomo Golf
Takomo has quickly become the darling of the internet and is another solid alternative to Kirkland. And even though the name sounds Japanese, Takomo touts its Scandinavian heritage as it’s based in Turku, Finland. Its 101 and 101T irons are both player’s distance irons and come in at $489 for a seven-piece set (KBS Tour/Tour Lite/MAX are standard. C-Taper and C-Taper Lite are a $100 upcharge). Length and lie adjustments are $10 each.
Takomo also has the 201, a forged cavity-back for $589, and the 301 MB and CB at $649. The Takomo Ignish D1 driver features a carbon crown, adjustable sole weights and the HZRDUS Smoke Red shaft. It’s $359. The company recently added fairway woods ($259).
Utility irons run $119 while the Skyforger forged wedges are very appealing at $99 a pop. As with the others on this list, always check stock as some items are on backorder.
Again, you’ll see a similar design to the others on this list. There are DTC companies out there offering irons that look the same with virtually identical specs, all the way down to blade length and offset. Again, that doesn’t make them bad performers, but it does suggest these are open models with perhaps slight technical tweaks.
MacGregor/RAM
We’re putting these two alternatives to Kirkland together because they’re owned by Simon Millington’s Golf Brands, Inc. of Las Vegas. Millington, who is also the new licensee for Ben Hogan, resurrected MacGregor and RAM as direct-to-consumer brands that bring plenty of value to the table.
The RAM FX-77 irons are hollow-body player’s distance irons. They carry the same design and construction as similar offerings from Takomo, Haywood and others. The big difference? They’re $399 for a 5-PW set ($449 for 4-PW) in stainless or black. The KBS Tour 90 is stock, but custom shafts and grips are available at an upcharge. Heads only are $249.99.
Millington also offers demo irons for you to try for 30 days with a full store credit refund when you return them. Shipping is covered both ways.
The FX-77 ranked second in forgiveness in last year’s MyGolfSpy game-improvement iron testing.
For true bargain hunters, RAM drivers, fairways, driving irons and wedge sets are all under $100. And six dozen RAM Tour Spin three-piece Surlyn balls will run you $79.99. That’s a little over a buck a ball.
MacGregor’s centerpiece is the Austie Rollinson-designed MT-86 Pro/MT-86 OS forged irons at $799 for a six-piece set. But bargain-hunters will find joy with game-improvement sets such as the VIP, DX Carbon or V-Foil irons starting at $199.99. The MacGregor Wizard hybrid iron set is reminiscent of the Cleveland Halo series and is $349.99 for a seven-piece set. The Wizards are also customizable.
A MacGregor MacTec driver will run you $149.99 while fairways, hybrids and driving irons are all under $100 (a set of three hybrids runs $199.99). A MacGregor Tour Grind milled-face three-piece wedge set is $119.99 in chrome, $169.99 in black. MacGregor also has a variety of putters under $100.
Sub 70
We debated Sub 70’s place on this list because the original focus was on brands you may not know. And Sub 70 is (along with Ben Hogan) the “O.G.” DTC brand. After some deliberation, it’s clear Sub 70 deserves a spot here for many reasons, but perhaps the most important one is that it has elevated the DTC business model and the associated level of customer service to high art forms. And with Sub 70 as established as it is, you can’t consider it an “alternative” to Kirkland. To be fair, Kirkland might be an alternative to Sub 70.
And the sticks are damned good, too.
Sub 70 is a full-line brand, with everything from putters to drivers to accessories to apparel. And representatives from every equipment category have been top performers in MyGolfSpy testing. If you’re a player, the forged TAIII irons and wedges, co-designed by Hiland and Tour pro Tommy Armour III are spectacular and start at $690 for a six-piece set ($115 per club). Shaft, grip and ferrule upgrades are available and length/lie adjustments are no charge.
The 699 and 699 Pro V2 irons are Sub 70’s entry in the hollow-body, foam-filled category. And unlike some of the others listed here, they are an original – and Sub 70-owned – design. The 699/699 Pro starts at $630 ($105/club) for a six-piece set with plenty of upgrades and options available.
In total Sub 70 offers no fewer than 12 different iron models, with many available in satin, QPQ black or raw finishes.
Sub 70’s drivers, fairways, hybrids, utility irons and wedges have all performed well in MGS testing. And you won’t find a more complete line of putters anywhere this side of Scotty Cameron, all priced under $200.
PXG
I’m guessing you weren’t expecting PXG on this list but here we are. The company that started as ultra-premium isn’t exactly flipping the script but its 0211 series is worthy of your bargain-hunting attention.
PXG’s most current 0211 XCOR2 irons are $99.99 per stick ($599 for a six-piece set) while the 0211 driver starts at $199.99. One thing about PXG: its discounts come from out of nowhere and with no warning so it’s always worth checking the website.
0211 fairways start at $149.99 and hybrids at $139.99, while 0211 series putters are $119.99 each. PXG is also offering in-person, full-bag fittings at its over 200 locations in the U.S. for just $25. Additionally, PXG’s Heroes program offers generous discounts to former and current military members and first responders.
Alternatives To Kirkland: A PostScript
As we said at the outset, no one knows how the TaylorMade lawsuit against Costco is going to shake out. Currently, there are no Kirkland Signature clubs listed on Costco’s website. Legality aside, Costco is getting a huge pat on the back for making golf more affordable, but it isn’t the only and it certainly wasn’t the first. The companies we’ve listed here, plus the O.G. DTC brands Sub 70 and Ben Hogan, are all players and, more importantly, bring golf-specific juice to the table. You will have more custom options (which will add to your cost) but you will have access to a greater level of golf-specific customer service.
And, with a few of the companies listed, you can buy heads only and build them yourself or have a local fitter/builder do it.
You won’t get the absolute latest big-name OEM technology from these companies. But you will get solid value at roughly half the cost.
Which, no matter how you slice it, doesn’t suck.
Hubie Greene
3 months ago
You can get great clubs for a good price with a little work. At 67 after little golfing for the past few years I decided to reinvent my golf game and I am very happy with the clubs I put together. Cobra Radspeed single length were new but a couple years old and discounted. I added 1/2″ and OS grips and I have never hit irons this well before. PXG 211 3/5/7 woods at 5 wood length with a good choice of shafts for $149 is a steal. These are great clubs with the Mitsubishi Tensei AV Raw Blue 65- R. Same shaft on the PXG Gen4 0811XF with 1″ less length for $249 and it is now on sale for $199. I can’t believe how much nicer this stuff is then 10 yr old equipment and equal to or better than most new stuff. Off the shelf does not fit me and it is good to see these great options.